Media isn’t Social, People are

Posted on December 20th, 2006 in: Social Media, Web Theory

Dennis McDonald an IT consultant left a pearl of wisdom in my comments on social media that:

“Media aren’t social, people are.”

I’ve given this more thought over, and this is indeed a key point. These tools available to us, blogs, podcasts, wikis, tagging, mashups, are just that, tools.

We can go back to my first point on 10 Social Media Strategies for the Fortune 1000 that Social Media is about people.

Filed under: Social Media, Web Theory