[...] adopters, it’s often bottom up and distributed. Social media is already beginning to be a line item in the 2007 budget. Social Media goes wide in the organization.It’s not just about Marketing or PR, the Internet, [...]

10 Social Media Strategies for the Fortune 1000 Corporations…

Saw this list in a Forester blog and thought it had some good advice re: why organizations need to jump…

[...] 3) Let go to gain more. The participants of these tools are in charge, typically customers are using these tools long before corporate types do. Thereby, you must participate to be in charge. The more a corporation controls the less effective this will be. 4) Measurement will be important. It will be important to measure the interaction between people. Such terms such as Engagement, Participation, and Attention are rising. Qualitative responses that happen are what is important, not page views or downloads. Teach executives that Web Marketing has left the corporate .com site and has now spread globally and to small islands of conversations. I’ll be on the forefront of this industry need, stay with me, I’ll be your resource. 5) Organize internally. As much focus on internal communication about community should empower a fast, coordinated response. Some employees will be more passionate about one area over others, reward them, and support them. 6) Risk of the unknown. Human conversations are great, you never know where they will turn. For companies that are very logical, planned and methodical there is some elements of the unknown. One thing is for sure, the more you get involved with a conversation in the start, the less risk you’ll have over time. 7) Social Media goes deep in the organization. This tool will change how executives communicate to employees and the public. Support teams will start to engage customers using social media, Middle Management will integrate these tools into program plans, and the rank and file will often be first generation adopters, it’s often bottom up and distributed.  Social media is already beginning to be a line item in the 2007 budget. Social Media goes wide in the organization. It’s not just about Marketing or PR. You can reduce support costs, build better products with engineering in near-real time. Decrease the sales cycle through education, and even reduce recruiting costs and attract the top talent. This web by nature is global, there are more Chinese internet users than all of North America, and for some time, Japanese is a more common language in blogs than English. 9) Social Media spans time. Savvy companies are learning how to use these tools across all phases of the customer life cycle. Awareness, engagement, education, pitch, negotiation, deployment, support, product research, customer feedback, market and competitive intelligence, and then repeat. This public conversation will be archived through as long as the internet is accessible. Google is the memory. 10) Social Media is not magic nor voodoo. Use these tools to open and reach out, use these great web tools to reach and connect to customers, this is Web Strategy, and everyone can contribute. Learn the tools, experiment internally. This is Web Strategy. [...]

LOTD: December 15th…

Americans are spending a record amount of time, 8 1/2 hours a day, consuming media of any and all sorts according to a Census Bureau report. What I’d like to know is what KIND of media they’re consuming, professional or……

[...] If you want to know how *I* get jobs and get noticed, and I’d say roughly 15% comes from this blog, 25% comes from people who read my posts on forums, 10% is continued interest in my resume or in work I’ve written on other blogs and 50% is repeat business or WOM from my former or current clients. Of course, the fact that I’ve been involved in social media since 1996 means I’ve met enough people online that I have never had to cold-call anyone. In fact, while I will respond to the occasional job offering, most of my work now comes from people contacting me, and that just points further to the importance of social media in marketing in the coming year. [...]

Unfortunately, PR firms usually don’t have a grasp on how to approach social media. (ie Sony’s flog, Walmarts flog, and anything that’s less than transparent).