Social Media becomes line item for Corporate Marketing budgets 2007

I’m starting to discoverer that Social Media is indeed part of the corporate budget for many companies this coming year.  We’re getting contacted from curious Marketers who have a wide degree of understanding and deployment.  I’m hearing this from clients, prospects, and other folks that help companies deploy Social Media.

Many companies are contributing a few thousands to tens of thousands per month on developing programs that are designed to reach out and join the online communities.  I don’t know in all cases where this budget is coming from, but I do know that old world print advertising dollars are shifting to ‘new’ media, and Social Media is part of this.

2007 to be the year of Online Communities.