Shel Israel points me to this interesting article from Richard Edelman who is analyzing the change and removal of TV in the average consumption diet.
“The number of people watching network TV evening news is down from 60 million to 30 million in the past two decades, with viewers at an average age of 60.”
“Some of the change is attributable to the rise of subscription media, gradually taking share from advertising supported media. The Veronis Suhler study of media forecasts that in the next decade, subscription media will grow at an average rate of 9% per year, while ad supported media will decline at 3% per year. Subscription media would include cable and satellite TV, print content behind a pay wall (NY Times Select or WSJ.com) or pay per view.”