A Web Strategist should be able to have a full converastion about their vision of the web without even mentioning tools or technology. The conversation should be at the feature and benefit level, include people and should be articulated with normal English.
I define a Web Strategist is one who defines the long term vision for a website that meets the needs of Users, the Business, and the Tools.
Speaking of defining roles, I’ve been called a Web Hippie, an Evil Liar, and an Neo Marketer.
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- Social Media Project Manager at Creative Labs, Inc. (Milpitas, California)
- Director of Social Media Marketing at PTC (Massachusetts)
- 2166 Global Digital Communications Manager at Ford Motor Company (Dearborn, Michigan)
- Online Connection Pastor at LifeChurch.tv (Edmond, Oklahoma)
- Search Marketing Analyst at OWN: The Oprah Winfrey Network (Los Angeles, California)
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Jeremiah Owyang
Silicon Valley
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Forrester Research.
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Is ‘web strategist’ a higher-level categorization? By their very job definition, web product managers are web strategists. Sometimes you’ll find business and technology consultants as well as traditional marketing folks too.
I think you hit it on the head when you say they need to understand the users, business, and tools. While they often go by a number of other titles, a variety of folks fill the role.
Posted by Rob Grady on December 9th, 2006 at 10:01 am
Awesome Rob, you get it
A web strategist is a a duty that can be found in many different roles:
Web Product Manager, Web Director, Web Manager, Sr Engineer, etc.
Posted by jeremiah_owyang on December 9th, 2006 at 10:08 am
[...] In a recent post by Jeremiah Owyang, he outlines three competency areas that an individual, regardless of role, must thoroughly understand to be an effective ‘web strategist’: User Experience, Business, and Technology. While a lot of folks come to the game from a number of disciplines, it really takes a fundamental understanding and appreciation of all the disciplines. [...]
Posted by Rob Grady » Blog Archive » “Speaking of Web Strategy…” post by Jeremiah Owyang on December 9th, 2006 at 2:35 pm
[...] In a recent post by Jeremiah Owyang, he outlines three competency areas that an individual, regardless of role, must thoroughly understand to be an effective ‘web strategist’: User Experience, Business, and Technology. While many folks come to the game from a number of disciplines, it really takes a fundamental understanding and appreciation of all the disciplines. [...]
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