Speaking of Web Strategy…

A Web Strategist should be able to have a full converastion about their vision of the web without even mentioning tools or technology. The conversation should be at the feature and benefit level, include people and should be articulated with normal English.

I define a Web Strategist is one who defines the long term vision for a website that meets the needs of Users, the Business, and the Tools.

Speaking of defining roles, I’ve been called a Web Hippie, an Evil Liar, and an Neo Marketer.