Web Analytics Community starts the Engagement Attribute, adding some thoughts.

Our roundtable discussion earlier this week indicated a high need to understand enagement.   

Working Definition of Engagement:
Engaged in the context of social measurement is a way of looking at depth of interest. In regards to social mediums, mesauring interaction, both qualitative and quantitiatve makes sense.
Engagement came up as the number one item.

Industry Challenges defining the attributes of Engagement
Clint Ivy left a comment to check out a conversation that he and Eric were having on how to measure Enagement.  I know this is going to start getting interesting as I emailed some of my Web Analytics folks to get involved in this conversation. Clint is annoyed with Scoble’s thoughts on enagement, which I agree with, that’s just one attribute to measure out of dozens.  See Scoble’s video on it here.

A need to understand Engagement
In regards to social mediums, mesauring interaction, both qualitative and quantitiatve makes sense. Engagement came up as the number one item. left a to check out a conversation that he and Eric were having on how to measure Enagement.  I know this is going to start getting interesting as I emailed some of my Web Analytics folks to get involved in this conversation. Clint on enagement, which I agree with, that’s just one attribute to measure out of dozens.  See .I believe that Web activity is the baseline of measurement, but to measure social media, there are so many other attributes to measure.  It doesn’t tell us “What” the user thought, or how it spread.  We can learn from some of their best practices, and apply to this new study area.  There are other conversations about Enagement focused on media, politics and influence by Sebastian.

Eric’s five attributes for measuring Engagement
From his recent blog post

1) The visitor views “critical” content on the web site
2) The visitor has returned to the web site recently
3) The visitor returns directly to the web site some of the time
4) Some high percentage of the visitor’s sessions are “long” sessions
5) If available, the visitor is subscribed to at least one available site feed

Cool, great start here’s a few more from me:

6) Did they interact with the site?  leave a comment, rate something?
7) What did they say?
8) Did they link to the site, tag, or tell others using social media tools?
9) What does their web activity indicate they’ve done? 
In addition to being on the site for a long time, did they interact with it? 
I leave browser windows open for days and don’t look at them, does this mean I’m engaged?

I knew reaching to the Web Analytics community would yield a good starting point, now to bulid the ‘human’ parts to it.