“It wasn’t east figuring out the Web. Many argue that the PR profession was too slow to grasp the importance of the internet, a costly mistake hat handed control of company Websites over to IT departments and advertising agencies”
The PR professionals I know (or the recovering ones) that do deploy Social Media are few and far in between. Friends I know that are PR professionals agree that there’s resistance to change, lack of awareness or a general disinterest.
I think this time around, if PR groups don’t step up to take leadership of corporate social media, it may drift to the hands of Web Marketing folks or Product Teams.
A few months ago Robert was the keynote (and I ran a Social Media track) at the Ragan PR conference (read day 1 and day 2). It was closed by a podcaster. To me this was a real indicator that the PR industry was getting ready to understand the changes. (I suspect people at NewComm, like Jen McClure had a lot to do with pushing this awareness of social media)
Sadly, during one of the sessions, one PR professional asked “What’s a link?” I cringed.