I’m watching many trends merge and meld into this amorphous, always-on medium that will be difficult to define, I won’t pretend to know the answers, but here’s my ongoing observations.

My boss John Furrier calls this a new disruption and wants to upset, if not ‘kill’ broadcast media. The power, eyeballs, and money is shifting away from old mediums to new fluid and social mediums. John suggests the following changes are causing the flip:

“1) market disruption (new players emerge), 2) business disruption (new economics), and 3) technical (viral and growing technologies on the Internet).   This is the driving force behind so much of the massive change coming.”

TechNews pins these companies that are adopting new tools as Visionary. Is that truly visionary? Or a response to changes that are happening to an environment? I’ll lean on the latter of the two.

What else is disrupting? Is the Advertising model dead? Daniela sent me this article, that suggests CGM advertising is not effective for the younger generation who learn how to avoid it. The future marketer will tell engaging stories that interact with the community.

Applying OLD methods of advertising just doesn’t work, please try again.
I find this MediaPost’s predictions of media, consumption and digital devices a must read. The future is bright for companies entering new media, but the path is yet to be charted. In a few weeks, I’ll make my predictions of what I think 2007 will behold. Newspapers will have to remix their strategy, the coffin lid closes.
In summary, I predict the content of the future will be bottom-up, content will be created by Joe, James, and Kim. Traditional styles of media will be incorporated and mix with this, communities will form around this new mesh.