Archive for December, 2006


Google Blog Misses the boat on Blog Marketing

27

I learned about Business Blogging from some of the best
My earliest conversations were with early adopter and author/speaker Rebecca Blood, it followed up with meeting Shel Israel who gave me a ‘proof’ (not yet published) book Naked Conversations long before it went public, I met Robert Scoble, he and Shel coached me and my CTO at Hitachi, we stayed in touch, and I know work with him at PodTech, I spoke on a panel with Debbie Weil, author of the Corporate Blogging Book. In summary, I’ve studied business blogging to build trust and community extensively in the last year.

It’s not about the tool, comments, or technology
Forget the tool for a minute, It’s not about comments, nor is it about defining what is a blog. It’s about the willingness to have a dialogue (by definition suggests two-way), dropping the PR schlack, avoid MarCom happy talk, to have an open, transparent conversation with your audience.

The overarching theme from all of these Business Blogging experts listed above is that it’s the act of transparent conversation to build trust with one’s community.

The Official Google Blog under fire

Several bloggers are challenging Google’s claim that their official blog is a great use of a popular business blog, thought leaders like Zoli and Michael Arrington are making some valuable points.

While the Official Google blog makes visible trackbacks, a great majority of the links out are more focused on the latest google features and releases. While that’s not a sinful strategy at all, it bangs in my point that the Google blog could benefit from more community focus.

Without having comments open, the Google blog to me is no more than a press release using half of blog technology, and only exposing part of the heart of the real humans behind it.

It’s about open dialogue to build trust with your community

We’re more likely to turn and trust Matt Cutts, a Google blogger that’s embraced the community by listening, linking out, enabling comments and putting on a human face during this past 2006.

Web Advertisting: BMW “New Product”

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BMW launches a tease flash campaign, a video that morphs and show some very vague products.  Details to be released mid January.  Stylish and engaging, this is attracting the attention.

There is a surge of speculation from the Digg community ranging from pure advertising hype, partnership with Apple’s iPhone, to an aftermarket GPS MP3 playerBimmerforums has a thread going, keep an eye out there, forums are a great place to find a passion community.  Either way the BMW advertisers and marketers are drooling over the hype

Andy Beal’s rules of Social Media Marketing

1

This is interesting, Andy is known as a Search Engine Marketing Guru, but is showing some incredible knowledge in the area of Social Media Marketing, in context of relationship rules.  In fact, I would rename his article from The Five Pillars of Social Media Marketing to the Five Rules of Social Media Marketing.

“Get out there. Spend time with these sites. Sign up, Use them, meet your customers, talk to your customers, and LOVE THEM.”

His guidelines outline the many types of interactions that a business entity has with the market, both from self-declaration, the rules of engagement and even in-person relations. Ok Andy, we’re getting out there!

LiveLeak Videos: Bottom up Citizen Media

3

Liveleak is a citizen generated video site that allows users to redefine how news is created. Dependence on middle news media is no longer required, one can get video direct from the first hand witness.

There’s some pretty amazing, gruesome, and shocking videos here. The most popular one is witnessing the entire execution of Saddam from a camera phone. (search at your own risk)

This changes how the media landscape is being created as citizens can publish unfiltered, uncensored, content without review from a censorship. There are filters so you can select what’s appropriate to your taste level.

This is yet another example of citizen media.

Update:
The Video has made it’s way to YouTube, Google Video, and Revver.  The publish dates on all four sites are Dec 30th, they are talking about removing the video, I suspect that LiveLeak will not.

Silicon Valley Sightings: SAP Labs Palo Alto

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SAP, Palo Alto

Above: SAP’s Palo Alto Labs on 3410 Hillview, Palo Alto (see Google Maps Satellite zoom in)

I was fortunate to enjoy lunch with fellow Strategist (Business Strategy mind you not Web Strategy) yesterday. We discussed the long term impacts that web and social media has on business. Here’s a picture I took a while ago at the Social Media Club’s Oct 23rd event From Social Media to Corporate Media. Here’s some other pics of their incredible work cubicle environment, and some interesting art in their lobby. (I asked before taking these pics FYI)

“Headquartered in Palo Alto, California, SAP Labs U.S. is the first SAP Lab established outside of Germany. The mission of SAP Labs U.S. is to leverage the many valuable assets within Silicon Valley and the expansive U.S. market in order to drive innovation, strategic partnering, and field support/customer success. Over the past ten years, SAP Labs U.S. has grown dramatically from 25 to more than 1,500 people.” (More on SAP site)

SAP has been around for four decades, but I was most impressed with SAP’s hospitality in inviting the top minds in the area to discuss Social Media. Most know that SAP has deployed these tools, check out the SAP Network Blogs, and their collecting knowledge on this Wiki.

(Silicon Valley Sightings is an ongoing PhotoBlog that captures the intersection of Tech Culture in the San Francisco Silicon Valley Bay Area, check out the archives.)

What! I’m Cheetah Pimp?

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There’s this crazy ‘meme’ that’s going around that you are supposed to figure out what kind of Super Hero you are by asking some questions. In under 30 seconds this website does a complete super human psychological profile to determine what type of super hero you would be.

This was originally started by Steve Rubel, and it’s going nutty on Techmeme. Anyways I filled it out and here’s what I got below. Honestly, I feel a little bit cheated as Andy Beal is Superman, Calacanis is Green Lantern, Dave Winer is Iron Man, Colleague Tris is Spider Man, Eric Rice is also a Lantern, and Arrington too.

Your results:

You are Cheetah Pimp

Cheetah Pimp
20%
Batman
20%
Spider-Man
0%
Wonder Woman
0%
Supergirl
0%
Hulk
0%
The Flash
0%
Green Lantern
0%
Catwoman
0%
Superman
0%
Iron Man
0%
Hairy with bad taste in Clothes
Your yellow big collar deflects spam bots
Eyebrows that shield the sun from your laptop screen
The Cheetah

Click here to take the Superhero Personality Test

Ok, I’m just being silly, this is a parody, (as if there memes aren’t bad enough). More info on Cheetah who is apparently a real comic villain (and a pimp) who fought Captain America.

Jeremiah Trivia: I’ve the entire Jim Lee collection while he was at Marvel Comics, Punisher WJ, Xmen, and even Alpha Flight!