Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Interactive Web Media Campaign, “CandyStand” from Extra

Extra launches Interactive Media Campaign, called “CandyStand”, which appears to have been live for some time. According to Technorati it’s ranked at 5,042 which means it has 981 links from 484 blogs. Seth Godin may say that’s ‘remarkable’. The “Jetpack Mission” game is making some waves on Digg.com, although if you read the comments, you’ll see some mixed opinions. The Interactive firm is called WWDG and has an odd website, you can read this very dry press release from announcing the campaign.

Tactics Deployed

  • Interactive Media
  • Accelerated with Social Media (Digg, Blogs)
  • Flash Gaming
  • Web Branding

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