Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Track YouTube Stats with TubeMogul

November 26th, 2006 | Category: Web Tools, Video, Web Usage, Social Media

Chris Pirillo points us to this emerging Social Media Measurement tool called TubeMogul. Although it still feels like it’s in experimental mode, it’s one of many interesting tools that will be able to benchmark and graph activity of YouTube videos.

I just signed up and gave it a try, but the graphs are not showing, hopefully someone from the team will give me a tip, I just sent them an email. (Update Nov 27: they informed me that the graphs will be up and running in a few days, not all videos at tubemogul are being tracked right off the bat, looks promising. I’ll keep you updated) They’re also doing some Market Research, I took this brief survey with my feedback.

Currently, one could measure a YouTube video by the following 1) total downloads, 2) Read comments, 3) See who’s subscribed 4) Trackbacks and blogosphere activity.

I’m on a quest right now to understand and list all the Social Media measurement tools out there.

6 Comments so far

  1. Damon Billian November 27th, 2006 11:07 pm

    Hmmm…wonder what would prevent YouTube from doing this on their own? I would think the data from YouTube (if done) would be more accurate.

  2. John November 28th, 2006 1:58 am

    Jeremiah,

    Thanks for the writeup! And thanks to everyone who has provided feedback on the site.

    We apologize in advance to anyone else who is experiencing empty charts. When you request a video that we haven’t already been tracking, you may see a blank graph for a day or two while we collect data.

    In the next few weeks we will be working on a number of site improvements based on feedback. Keep it coming — email us at comments@tubemogul.com with additional suggestions and comments.

    -John
    TubeMogul.com

  3. Web Strategy by Jeremiah » Many Viral Video Networks make Measurement a Challenge February 19th, 2007 7:25 am

    […] Also, If you’re just using YouTube, check out TubeMogul which apparently has robust reporting features. […]

  4. christian February 21st, 2007 8:22 am

    I’m curious…does this mean that you can actually know who is watching the particular video? IP address, I mean.

  5. jeremiah_owyang February 21st, 2007 10:18 am

    From what I’ve seen Christian, I don’t think so. I’m sure someone from TubeMogul will correct me if I’m wrong.

  6. equantity February 8th, 2008 6:25 pm

    I am guessing that TubeMogul allow people to track a video sharing site such as MetaTube.com, or many video sharing websites such as YouTube.com, FaceBook.com, MetaCafe.com ect… It would be just as nice to be able to combine all the statistics of a video posted on multible sites.

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