Web Strategy: Fisher Price launches Niche MP3 Player and Digital Camera

Let’s get em hooked to Podcasts at an early age!

It’s interesting how Fisher Price has adopted a hardware and relevant web strategy to provide parents of users with additional content, and market accessories.

This $70 MP3 player is ‘kid tough’ and is advertised heavily this holiday season. Bios Magazine reports that:

“The Kid-Tough(TM) FP3 Player is the first digital media player that provides preschoolers with a durable and easy way to play their favorite downloadable songs and stories. Big buttons and visual icons on the LCD screen let preschoolers choose from their favorite songs & stories – all by themselves. The headphones are sized just right for little ones and play at a safe volume.

The player comes preloaded with preschool appropriate songs and stories, but Moms and Dads can also add more content by uploading any music they already own to the player, or by using the safe, user-friendly Fisher-Price(R) Song & Story Online Store to purchase songs and stories from top-selling children’s artists and authors. The Fisher-Price(R) Song & Story Online Store will be the first of its kind to specifically offer preschool appropriate content and suggestions for parents on a safe and easy-to-use website.”

You can learn more about this MP3 player (and Digital Camera) and the official Fisher Price’s Preschool Electronics website. There’s opportunities for cross marketing campaigns. As kids listen to MP3s, it can promote brands characters and additional lines of revenue (Clifford the dog seems to be highly promoted currently). It appears that this MP3 will allow parents to select other MP3s to upload, an ‘open’ model, smart.

I wonder if the kids would be interested in the Scoble show or Data Storage Best practices, wadda ya think?

  • Sweet, now my 2-year old can listen to Death Cab for Cutie anywhere!

    Nah, she’s not quite ready for this yet, but I can see her getting into this stuff quite early. Seriously, just turned two and I walked into my office to find that she saw iTunes was opened, switched to the video view, saw Little Einsteins, started playing an episode, and was bummed because it wasn’t full screen.

    Kids’ podcasts though? There’s gotta be a few out there but as this grows (as you’ve noted), we’re only going to see a lot more.

    Imagine a Barney audioblog. “This morning, I had apples and bananas. They were super-dee-duper!”

  • Ahhh the joys of being a parent in today’s modern technology age.

    Thanks Adam, killer examples.

    You’re super-dee-duper!

  • Almost makes me wish that I could have more kids. Good grandchild gift- though-or nephew Mark might have a use someday?

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  • This mp3 players are really useful for kids, It's a good tool to make them happy. I have bought one for my baby, it's really very good.

  • I recently upgraded from a 256meg to a 2gig MP3 player for when I go running. I gave my old 256 to my 4 year old son filled with music that was appropriate and showed him how to use it. It's been 3 months and the only problem is how often I have to change the rechargeable batteries.
    Do these “Kid MP3 Players” come in larger sizes, and just how durable are they?