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Companies that Measure Social Media, Influence, and Brand

Categories: Industry Index, Social Media, Social Media Measurement, Web Analytics, Web ToolsPosted on November 25th, 2006

I’m very interested in finding companies that can measure social media, not just blogs, not just podcasts, not just viral sites, but all social media. Nathan Gilliatt the Net Savvy Executive Blogger is watching this space too.

Baseline Requirements

1) Measure more than ‘traditional’ media, measure nearly all online vehicles that people are using.
2) Provide real time alerts about a particular product, company, person, competitor or industry.
3) Provide snapshot time reports that can benchmark changes across time.
4) These companies should also have hooks into other data sources, allow information to be pushed in and pushed out to create new times of dynamic reports.
5) Be flexible, cost effective.
6) Make it easy for companies to listen to the voice of the people.

Measuring is more than Listening
While we’re all familiar with Technorati, Talkdigger, Google blog search, opinmind, or Sphere, I’m looking for companies that are trying to tackle more, deliver value, service and perhaps consultation for companies. Also it’s not just about blogs, it’s about tracking ALL mediums that are used by the people. It’s more than just listening, it’s helping to apply benchmarking and intelligence around social media, not just one-off instances.

Ongoing list of Companies that Measure Social Media: (Leave a comment if you know of others)

Also see: List of companies that measure online video

Calling the experts
Hopefully the Queen of measurement KD Paine has a list we can pull from. See Mike Manuel’s highlights from Forrester’s review of brand measurement companies. I reviewed some of the sites but it wasn’t clear from initial review that they all focused on Social Media. Brian, Kristy, Greg, Brian, you have any names to add?

After you’ve setup your Measuring Program
After you’ve completed your measuring (as listening is the first step) You’ll want to help optimize your own. See tips on Social Media Optimization, where Rohit kicked off the first 5, I added two more, and it just kept on going and going. This is still one of the top posts that I get my traffic from, which of course, should make complete sense.

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This entry was posted on Saturday, November 25th, 2006 at 7:52 am and is filed under Industry Index, Social Media, Social Media Measurement, Web Analytics, Web Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Comments
  • Dave
    I do believe Lexalytics (http://www.lexalytics.com) also offers tools to be able to monitor social media and extract meaningful content from them, including automatic sentiment (tone) extraction for brand/people mentions.
  • Hello Jeremiah,
    Thanks for your views which I tend to share. I find Forrester's term, Brand Monitoring, also unsatisfying. As your post alludes to, I think that we should be calling this industry 'Social Media Measurement'.
    Two more companies for your list are market sentinel and Onalytica based in the UK.
    Andreas
  • Thanks Andreas, I've added both Market Sentinel and Onalytica to the list.
  • I would also be interested in measuring (and modeling) how messages propogate from one medium to another.
  • Ah, interesting Dennis.

    Not just "word of mouth" but how do these messages, conversations, memes, get moved from a blog to a podcast to a video.

    That's going to be difficult to track until we can easily 'scrape' audio into text dynamically. (I hear some folks are working on this)
  • By the way, Biz 360 was the first group to reach out to me because of this post. (although I'm in frequent communications with Factiva)
  • Jeremiah, glad to see you continue to spend time in this space. We're seeing plenty of interesting developments.

    Andreas, the scope of Peter Kim's Forrester report was a bit different, as it included traditional media as well as social media.

    Dennis, Yes, the interplay between different media types can be very compelling. See
    http://marketiq.biz360.com/category/case-studies/ for a few recent examples that we have tracked.
  • Hi, We do this too, for US and European companies. Attentio is the company name, we have HQ in Brussels.
  • Factiva is measuring social media along with traditional media, as Jeremiah states, and we're actively looking at ways to approach the kind of things mentioned at the beginning of this post. However, I have to say, achieving those "baseline" requirements is likely to be a challenge for the strongest among us: *everything monitored in an affordable way in real-time*.
    I'm looking forward to discussing just this at our Social Media Roundtable next week.
  • Jeremiah, thanks for the link. Funny how we seem to be working in parallel. I started looking at social media marketing companies outside the US before taking the long weekend. That'll teach me to stop working on holidays! ;-)

    Two more for your list: Scanblog (France) and CIC Data (China).
  • Nathan

    I added those as soon as I saw your trackback. thanks.

    Also the Technorati and Edelman one, for what it's worth.
  • A couple of observations about the current list: Listing both BrandIntel and Brandimensions is redundant. Whether you list the parent or the operating company, one should go. Also, Politibuzz is Scanblog's blog, not the company name.
  • I've made some changes although I can't find the Scanblog website.
  • Scanblog.com redirects to their main blog. There's not much of a company site, just an About page and brochure (PDF).

    In a separate conversation this morning, I was directed to Integrasco (Norway), which should go on the list.
  • Nathan,

    You really rock! I think you've contributed quite a bit here, thank you SO much!
  • Aw, where'd I put that tip jar when I need it?!
  • Jeremiah: I am so glad you are gathering this list. It is on the minds of every CMO i talk to when we go out and educate them about podcasting, blogging etc. PodTech has been hearing about the need for metrics for social media for more than a year and have been on this crusade to talk to metrics companies for many months. Many of them are on my podcast Marketing Voices--as you point out re:brandimensions but also I interviewed biz 360, and nielsen/buzzmetrics. I am talking to Peter Blackshaw of Buzzmetrics today for next week's marketing voices (www.podtech.net) to hear the latest about metrics from them.
  • One aspect of measurement that you might want to discuss is the concept of "Sentiment" and how it's measured. Some companies offering media metrics--whether social or traditional media--offer a measure of sentiment purporting to show the degree to which the dialog you are tracking is positive or negative in tone. But the way sentiment is measured differs from company to company. Some use natural language algorithms to track positive and negative words used in the vicinity of the keyword being tracked, and come up with a score. Others use human technicians to scan content and provide a score. Some companies totally eschew the concept of measuring sentiment as too subjective to have more than surface value--and potentially misleading. The metrics are certainly interesting to look at, but you do have to think critically about how sentiment is scored, and how much stock you put in the result.
  • Chris

    Check out opinmind.com (listed above) they do just that. I've had meetings with CEO James Kim and report here:

    http://tinyurl.com/fmcwg

    In summary, it's very difficult to do accuratly, the term "bush sucks" can be used in different manners and sarcasm is not registered well.

    Try also doing searches for "X sucks" or "X Fucking Cool"

    Those tend to yield interesting results of sentiment (but not always)
  • Bess
    Hmm... I didn't hear anyone actually look into the web metric back from Web 1.0 build to track e-commerce sites like shopping cart and shopping experience.

    And I didn't hear anyone mention the Web 1.0 web metric tracking on user behavior, active user, usage, etc.

    Some web metrics are industry standard. Many of web metrics are developed in-house to customize for companies to further data-mind data for business intelligence.

    Technically it is possible to track no. and type of download like photo, download files, audio files, video files etc. It should be possible to track no. of RSS.

    To track the audio and video consumption rate, engineers must come up with creative solution to detect the "quit" point. OR audio and video makers should get involved in implementing some tags to signal the "quit" point. To formalize the description of "quit" point, "Abandon point" is a better term to use. Of course, with the "abandon point", we can measure the conversion, consumption rate (range from 0% to 100%, complete consumption of audio or video files).

    At which point the user abandon the audio and video? First 10-30 sec? It could be related to browser issues, loading time, or advertisement that force user to watch or listen.

    With good measurement, community will have a better understanding on the most popular length of audio and video based on content type, category type and audience type. We can start buidling a Matrix of the optimal usage of each type of media consumption.

    Why metric companies aren't responsing fast enought with Web 2.0. They are still playing catch up like Microsoft. Unless VC start funding Web 2.0 startups to create these SM tools, these tracking will have to be developed in-house like back in Web 1.0.

    Great. Finally Web 2.0 recognize the importance of business intelligence and data mining. Web Analytics is not going away :)

    The first wave of hiring is always on Developers. Then usability and analytics. I see the cycle happening again.
  • Would that this were the complete list! Just kidding, the more the merrier.

    Some other folks on my competitive radar:

    Wavemetrix (uk)
    Kavaa (US)
    Relevant Noise (US, Digital Grit spinoff)
    Millward Brown Precis (UK)
    Gala (Japan)
    IBM Webfountain (everywhere, but US-based)
    VMS (via a BuzzMetrics partnership)
  • Crowdstorm.com does exactly this to measure the buzz / quality of actual products. Buzz is based on how many people recommend a product, comment on it, blog it, edit it etc...

    I would nominate ourselves to your list!
  • Phillip

    I took a quick look at your site, isn't this more of a great example of user based product ratings more than a reporting type of feature?

    I agree this is one way to capture knowledge, but i'm not sure companies would ONLY buy crowdstorm to learn about their brand online.

    Correct me if I'm wrong, I'm just trying to learn more.
  • Here's another service that tracks both traditional and "fan-generated media" specifically in the sports, entertainment and lifestyle segments. Our service- Buzz Manager tracks and differentiates between traditional media and what we call fan-generated media for the likes of ESPN, the NBA, NCAA Football, Peyton Manning etc. Sports has even more nuance that the usual suspects and that's our specialty. Whether a corporate sponsor that's spent tens olf millions on co-branding with a sports property or a league, college athletic department, they're typically just beginning to understand the potential impact of online word of mouth and how the tracking and measuring can provide valuable input for decision making from marketing promotions to PR and Reputation Management. I still get the argument: "Why should we listen to the fans. They don't know what they're talking about! or there's just the same 10 or 12 fans in that forum so it's not representative of much." They often haven't recognized that the "influentials" of old are not today's brand influentials.
  • Good to see also overseas companies being included in your overview. I have one comment to our company (Integrasco). Though we currently operate from Norway, most of our clients is leading European brands and we deal with information found in social media all around the world, China included.
  • Kisakookoo
    Hi! Why I can't fill my info in profile? Can somebody help me?
    My login is Kisakookoo!
  • This is what happens when Newsgator goes down and you have to send your laptop into the shop -- I finally catch up on a bunch of stuff I clearly missed. First of all, Jeremiah, thanks for this list, I'll post a link to it to the resources page on our web site. Secondly, let the buyer beware: A key element in measuring blogs is reading the comments, and most of the services listed do not do that because there is no way to automate it. We started a whole CGM measurement team that does just that. The requirement were so totally different from traditional media, and it takes a completely different mentality to sort out tonality and sentiment in CGM so we recruited adn trained a special team for it. As a result, more and more of our clients are now adding CGM measurement to their programs. The biggest confusion is between people wanting to measure their reputation in the blogosphere and "measuring blogs" as in whats the ROI of our corporate blog. All discussion of measurement has to start with a clarification of that issue.
  • Hi!

    In Sweden leading newspapers are currently displaying blog-feeds related to specific articles from the swedish company Primelabs (www.primelabs.se - in swedish still, though). The technology is also used to provide measurement and "analysis" of swedish social media. The company and the service is recently marketed.
  • Thanks for hosting this discussion. I definetly think this is a key component to a social media strategy. We concluded two pilot projects last year, with mixed results.

    One thing I've noticed is that the vendors usually position their products based on fear, eg, use of their products as an early warning system. I think it's equally important to use to find opportunities, particularly brand advocates (eg, consider the Coke/Mentos vid on YouTube). In the age of consumer-driven and selected marketing, brands need to connect with and leverage their fans.
  • Ed thanks

    It's always a pleasure to hear from you. While a nasty tactic that I don't condone, Fear is sometimes the best way to get someone's attention.
  • philippe horovitz
    Thanks for all this information, I suggest to add another French company RTGI which is currently monitoring our presidentials campaign:
    for those who read French:
    http://rtgi.fr
    http://www.observatoire-presidentielle.fr

    Cheers,
  • matt
    I think Millward Brown are also in this area, though they back up their CGM measurement with well-rounded market research also.
  • Matt

    I don't see any indicators on their website that show that they do measure social media.
  • Many of these are familiar but here's one more wthat's been investigating social media intelligence for 5 years and helping companies understand it for 3 years- Judo Socialware (www.asomo.net). We’re totally focused on consumer-generated media or what is becoming known as web 2.0 customer intelligence. However, a few of our clients also use the service for online media intelligence. Our service can move beyond marketing applications, providing intelligence for PR/communications, product/service development, customer relations, competitor intelligence and even stakeholder relations. Our flexible maps allow all these departments and / or territories to access the quant / qual data relevant to them. Not one report fits all! In terms of influence, forums have the furthest reach for many of our clients. This seems to differ from the blog/pod -obsession I often read about .Okay pitch over. Let me know if you would like to know more.
  • Jonathan,

    Thanks for the comment, one question however. If you're a company that measures and listens for intelligence, why did it take over 5 months to find this one about your own market?

    I'm not beating you up, but just curious. I'll check out your site and add it to the list.
  • Great service you're doing here Jeremiah -- even if I can't figure out why KDPaine & Partners isn't on the list.We've actually been measuring social media since 1995! And our CGMDashboard is probably the most affordable tool out there. See you Tuesday!
  • Dave
    Hi, as an update to the post about Millward Brown Precis, they do measure social media as part of their Dynamic Tracking offering (http://www.millwardbrown.com/Sites/MillwardBrow...).

    They use a tool called Precis:cubed which uses natural language processing to extract meaningful content. This data is then integrated into Millward Brown's full offering - so it's not just one aspect of social media, it's the full circle.
  • Dave

    I don't see any details that http://www.lexalytics.com is measuring social media. Do you see that in the product offering? I only spend a few minutes glancing through each site. Let me know

    Dave (below the other one)
    I checked out Precis:cubed PDF, and I don't see any direct indicators that they're measuring social media too, here's a quote from their PDF:

    "Precis:cubed is a media evaluation tool that
    allows companies to monitor global Internet
    news content. Our leading-edge service
    provides real-time access to news from
    approximately 5,000 reputable online news
    sources, and generates automatic email
    alerts via Hot:themes and Breaking:themes."

    5000 sources? That's nothing, the blogging count according to Techonrati is 80 million, not including social sites, sounds more like 'big head' than 'long tail'.

    Please let me know if I'm off here, I'm trying to bring he best quality list to my readers.
  • Dave
    Hi Jeremiah,

    I found this which may help: -

    http://www.amecorg.com/amec/member-details.asp?...

    and this link for Lexalytics: -

    http://womwatch.blogspot.com/2005/10/lexalytics...

    All the best, Dave.
  • Hi, I can't see them mentioned but how about Cyberalert www.cyberalert.com. They have been in this space for years although quite how deeply they delve into the 'social-science' bit I am uncertain but they have always been a great source of online information and comment. They have been the principle source for our social monitoring projects so I suppose I should volunteer ourselves, Media Evaluation Research to be part of list? (www.mediaevaluation.eu). Great project and really interesting.
  • Michael

    Is this a reporting or alerting system? I'm seeking a robust system for reporting that a corporation can depend on to measure their social media programs and budgets.
  • Dave, Thanks

    It so hard for me to tell from their websites (Or the links you just provided) if they have the criteria.

    I'm also confident that any company that measures 'the conversation' will see this list and come and talk to me in the comments --it is after all, their own market.
  • Jeremiah,

    I just found out about your list here and wanted to alert you to Collective Intellect as well, which is a real-time service to track social media for actionable intelligence. Check it out at www.collectiveintellect.com.

    Also, regarding the video tracking: There are ways to track video (transcriptions, clickstream, video tags) that we are working with currently to track video reach.
  • MetaTale (www.metatale.eu) is measuring influence. For the moment just the flemish blogs, but will be expanding soon.
  • Campbell-Ewald is one of the few (if not only) advertising agencies to have an entire division dedicated to Social Media tracking and monitoring.
  • Thanks Davezilla, but do they have tools too? Many of these companies have specific toolsets (that an Agency would buy)
  • Jeremiah,

    MediaMiser is a solutions company founded by PR professionals who believe there is a better way to collect and analyze media information. From this belief, the idea for a web-based software application to manage, search, and analyze media content -- MediaMiser Enterprise -- was created. We help turn news into knowledge.

    Here is a link to our product page with additional information on our social media measurement:
    http://www.mediamiser.com/products/

    We have some impressive new features that analyze issues that start out as social media, then jump to main stream news.

    We've got some information on our company on the way to you at PodTech.

    Regards,

    Martin
  • http://www.magpie.net/ is another site I have come across. I have been impressed with the reports i seen
  • Jeremiah, I guess you better add Radian6, the company with which I analyzed your Media Snackers meme. I am impressed with their offering though it needs some tweaks.
  • Done!
  • We have been using BuzzNumbers - www.BuzzNumbersHQ.com - for monitoring and reporting social media value and influence as part of our online reputation management campaigns.

    Is anyone else using BuzzNumbers? Hows does it compare?
  • Hi Jeremiah, thanks for adding Radian6 to your social media solutions list. If you get a moment to make a change we are actually home-based in Canada rather than the UK. Thanks. David
  • Jeremiah:

    Thanks for spending time with me today at BlogWorld Expo. Can you add us to your list?

    Thanks

    Blake
    Visible Technologies
  • Beth Randy
    You may want to take a look at MyLifeBrand (www.mylifebrand.com) as I believe they are meeting all the baseline requirements. I'd be curious to know what you think. Its a site that is designed for a general membership as well as white-label companies.
  • Hi,
    I would like to nominate our service for the list. We track social media such as blogs, forums, image sharing sites etc and offer an interactive dashboard.

    We also have a free trial

    Thanks

    Leon
  • Hi Jeremiah,

    Only just clicked through to this from your more recent Social Media FAQ on measuring ROI.

    This is a great list - I'd just like to point out that my employer, Converseon, should probably be included as well.

    We're featured in Nathan Gilliat's 'Guide to Social Media Analysis' and are well recongnized within this space for our Conversation Mining and social media strategy services.

    I know I'm coming in late on this list (in fact, you wrote this before I worked at Converseon), but if you're ever doing an update it would be great if you could include us.
  • This is done.
  • Jeremiah

    You forgot us :-) http://ComMetrics.com

    we benchmark social media programs (e.g., blogs, websites) based upon the goals, target audiences and attributes ....
  • Hi Jeremiah,

    Social Radar should definitely be on this list. It is backed by one of the industries' largest and best data collections of its type. You can measure the chatter of public opinion, pinpoint key influencers, monitor trends and a lot more.

    http://www.infegy.com/socialradar
  • Hi ,

    Check out ammado.com ,combo of social networking philanthropy and entertainment.

    Faran
  • Some point should be included in social media optimization



    Know how to target your audience



    Create content



    Create a SMO strategy



    Bookmarking and tagging



    Increase your linkability



    SMO should be a continuous process
  • this is a very valid discussion.

    it seems that a fully integrated agency approach is needed. PR + digital + media + reputation. even experiential could be considered.

    surely we need an algorithm that takes into account as many and all of the above.

    my check list:-

    Quality of endorsement
    Interactions of endorsement
    Reach of endorsement
    Value of endorsement
    Quality of message
    Brand impact/NPS
    Impact on natural search
    Increased web traffic directly to the site
    Offline conversations generated
    Conversions to sales and database

    Jez
  • Marcus Frank
    Currently I am reviewing several tools to monitor social media venues and other communities, and traditional online media and web sites. The one that we are looking at that seems to missing from your list is Andiamo. Their current product is geared more towards brand monitoring but they have a PR/agency solution in the works. We are working with their team on a demo account to adapt the current brand monitoring tool to monitor topics, not just brand buzz.
  • @Marcus Frank - what's the url for the Andiamo service you mention? it's not obvious...

    or do you know, Jeremiah?
  • Thank you!
  • Hi Jeremiah,

    This list is great, but what is about multi-lingual measurements in todays globally influenced world? We do!

    The results of our recent study and a world map of the first in-depth "Social Network Buzz Analysis" according to 8 language areas you'll find here:

    http://www.ethority.net/blog/index.php/archives...

    Send me an E-Mail and I'll provide you with a comprehensive report.

    We’re also featured in Nathan's Guide to Social Media Analysis. Probably your next update should be included http://www.ethority.net/products/social-media-m... as well. :-)

    Thank's

    Sten
  • Jeremy -

    Just got off the phone with the folks at Techrigy -- www.techrigy.com. They're in the social monitoring space along with Radian 6, Andiamo, and Visible Technologies (and others)

    cheers
    anthony
  • Jeremiah,

    Here are some of my thoughts.

    You can measure a social media campaign only after you determine the objective for the social media campaign. Influence and interaction and results are the ways in which a social media campaign can be measured. Each has quantitative and qualitative elements. Below are my initial thoughts on this subject. Please bear in mind that there are probably more to add to each category. (Help, advice, and collaboration is appreciated)

    INFLUENCE
    Quantitative - 1. the number of people in the network 2. the number of networks/social communities/platforms 3. the growth rate of your network

    Qualitative - 1. who is in the network? 2. what is the motivation for people joining the network? 3. what ideas are discussed in the networks


    INTERACTION
    Quantitative - 1. the number of communication methods within a platform 2. the number of scheduled tasks(eg. messages, replies, comments, bulletins, blogs, etc)

    Qualitative - 1. the types of communication being sent out 2. who are you targeting with a particular message?

    RESULTS
    Quantitative - 1. number of leads generated
    2. number of sales generated 3. number of new contacts made 4. revenue generated

    Qualitative - 1. types of leads generated
    2. types of contacts made

    If you are interested, I welcome your participation on inSocialMedia.com

    Respectfully,

    Nelson Bruton
  • Jeremiah,

    You have been popping up all over our network. Feel free to join our small but very tight knit group of Social Media experts at :

    www.inSocialMedia.com

    We love your brain!!!

    To Your Success,

    Chris Patterson
    CEO/President
    inSocialMedia.com
  • Hi,

    With all due respect, you missed our company: WebClipping. We were actually the first service online to track Internet based news and media founded in 1998.

    Please add us to your list:
    http://www.webclipping.com


    http://www.webclipping.com

    Thanks,

    Noah Silverman
  • From Now Until June 30th, earn $100 per chat signup from the comfort of your own home. Chat as little or as much as you'd like.
  • You have been popping up all over our network. Feel free to join our small but very tight knit group of Social Media experts at :
  • Well, must add our soon to launch monitoring service I guess; http://www.mediabadger.com

    That being said, this is still a nascent market and what's missing is "understanding the conversations" as really, PR people still don't pay much attention to Social Media - it's a very frightening space for an industry that now has to learn new skill sets. Going to be some interesting times ahead.
  • One company that you could add to your list is eCairn.com. They provide info on blogs, so that you can measure the influence of this blog: includes the number of visitors and the profile(s) of the blogger when available.
  • Hi Jeremiah, I wouldn't want what has grown to become such an authoritative list to be missing Metrica's PR measurement blog which focuses on social media measurement!

    It can be found at www.metrica.net.measurementmatters

    Best wishes, Richard
  • Hi Jeremiah,

    I am reviewing a couple of social media analytics & mining applications.

    One of the applications was NetworkedInsights. I was really impressed by the functionality it already has and the new developments they are doing now.
    I think it is worth adding it to your list.

    I wrote a review of this package on my blog (in Dutch):
    http://klantonline.wordpress.com/2008/06/26/cus...

    I will write a review for Radian and ManagingNews next week.

    Best wishes,

    Nick
  • Umbria is now a division of JD Power and Assoc.
  • anne
    you have no idea how much time you're saving me with my research. God bless you
  • Glad to help!
  • We at PRfekt (based in sweden) is now doing psychographic analysis of blogs. We analyse the personality type (Enneagram, Myers-Briggs and Temperament) a blog text which gives the persona of the blogger.

    Always comes back to your blogfor inspiration by the way!
  • Jeremiah,

    Great list, thanks!

    Please ADD --> http://sm2.techrigy.com

    My good friend @aaronnewman is founder / CEO

    Rochester, NY based company

    Susan Beebe
    http://friendfeed.com/susanbeebe
    http://twitter.com/susanbeebe
  • Jeremiah,

    Please add the Vitrue Social Media Index to your list.

    http://vitrue.com/smi/

    Vitrue SMI provides an easy to understand measurement of your brand's online conversations.

    The Vitrue SMI report is an easy to understand measurement of your brand's online conversations. Index scores are comprised of various online conversations from text-dense micro-blogs to multi-dimensional video sites. The Vitrue SMI score provides a snapshot in time to help make sense of the overwhelming amount of measurable data.

    thanks,
    -mike
  • Brooks Morgan
    Why isn't Social Radar on this list?
  • There's also StartPR, an ASP for brand monitoring with enterprise collaboration and workflow, metrics, and reporting (I'm a co-founder):

    http://startpr.com
  • Dialogix also measures social media and allows you to archive particular influencers of the brand (both positve and negative) - http://www.dialogix.com.au. It collects dialogue from a number of networking sites including Facebook, forums, Twitter, Blogs, MySpace, YouTube, Flickr as well as picking up news articles about your brand or industry.
  • We're working on several social media measurement projects, most notably with Sun Microsystems. We see the issue as having several components:

    1) Finding a subset of employees who use the system, isolating out a concrete metric, and looking for statistical connections between usage and that metric. (E.g., for sales people, does their web 2.0 usage correlate with sales?)

    2) Isolating savings over traditional methods. (How much does it cost to translate content into Japanese, as opposed to letting it happen?)

    3) Looking at usage patterns and extrapolating (do people people peak and decline in usage, or is there steady growth? How does popularity of a piece of content correlate with rating?)

    It's a tough topic for measurement, and if anybody else out there is doing work in it, I'd love a dialog.

    -Boyce
  • I can recommend an Austrian start up for online media monitoring as well. http://www.melvilmediamood.com - you'll see domovideo of an advanced tool using semantic text analysis based on IBM technology.

    It allows for monitoring of both citations and tone of voice (positive towards the examined keywords, negative or neutral...) used by journalists or inside consumer generated media...
  • Jennifer Bongar
    I would add Techrigy's SM2 in the list of tools that measure all things social media.
  • Hi Jeremiah,

    EmPower Research could be one of the companies you are looking for.
  • Jeremiah,

    A quick update on a older post yet still relevant topic. I've also been compiling a list of social media monitoring solutions over the years, and decided to launch a wiki to share what I've experience/learned with others, and have them contribute. You may find some new tools here that aren't on your original list. There are 50+ at the moment, and growing.

    http://wiki.kenburbary.com
  • Brandon
    I used to use another service then I come across Wool Labs and their product WebDig. They focus on the data not the interface. It's above anything I've seen on the market.
  • Hi there

    Please add BuzzNumbers (http://www.BuzzNumbersHQ.com) to the list.

    Thanks :)

    Nick
  • opiaknovka
    Какая жизнь такая и машина, а дальше какой в жизни такой и за рулём!
    [url=http://www.mg-portal.com.ua]:)[/url]
  • Please add Overtone to your list (www.overtone.com). We've been enabling mid to large brands continuously collect, analyze, report and act on customer comments within direct feedback channels (email;website;surveys;SMS) and indirect channels (social media). Our Software as a Service offering completely automates the task of reading each and every relevant comment submitted or posted about a company.
  • Check out Scout Labs too - www.scoutlabs.com.

    visibility into what's being said online
    insight using analysis and trending
    platform for action

    Free trial, unlimited users, unlimited data.

    Good stuff :)
  • We're well into looking at Web 2.0 Media, measuring internal learning initiatives at Fortune 500's. We look at learning, adoption, and reduction of costs in partners. That allows us to measure impact and ROI, and, most especially, to optimize effects.
  • Hi Jeremiah,

    It would be great if you could add PR Newswire's Social Media Metrics Tool to the list.

    Social Media Metrics monitors over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs.
    The system enables users to build customized searches to track keywords related to one's organization, industry and competitors, while simultaneously isolating specific geographic, demographic and language parameters.
    Social Media Metrics also offers robust reporting capabilities that enable users to tabulate data in customizable charts in a variety of formats.
  • Shaina Boone
    Please add all the agencies that use the software vendors listed, but who do all of the marketing analysis and run the overarching measurement programs for their clients. Social media measurement is just one piece of the pie . i.e., Critical Mass, Digitas, Razorfish, Sapient, Ogilvy, Draft, Zaaz.

    Thanks!
    Shaina Boone
    Group Marketing Science Director
    Critical Mass
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