Thanks to Storagezilla (an EMC blogger, who graciously saluted me farewell) informs that Stellent was recently purchased by Oracle for $440,000,000. Pretty interesting, as you know Oracle recently purchased Peoplesoft, and now has a CMS system. EMC has Documentum, (in addition to acquiring quite a few other companies), I wonder how this will all work, of if there is still plenty of room for several CMS systems.
Out of these large enterprise software vendors, I can’t wait to hear who will acquire a blogging platform first. I missed this important news about Stellent, this was during my Asia vacation. Read the news from the Oracle site to learn more.
I noticed a trend in several RSS articles and posts being published, I’ve collected a few of the more helpful ones, including the primer from Wikipedia up front. Feel free to leave comments with additional resources.
Primer: Wikipedia on RSS
Don’t know what RSS is? As a Marketer, Web Professional, or communicator, being knowledgeable about RSS is important in this current web era.
RSS for the People
Although I’ve always thought the BBC version of explaining RSS was classic, this version explained by Paul Kim leverages what the LA Fire department has figured out. It’s truly a pro-consumer point of view.
Who’s using what for RSS
Analysis of which feedreaders are being used and usage of RSS. It doesn’t answer “who” is using RSS, but research this time last year from Yahoo suggested that it tended to be younger technology folks. No surprised there.
42 uses of RSS and Atom Feeds
Really Simple Syndication is a protocol, a vehicle, and a tool that can be used to meet a variety of purposes. This brain stormer gives some practical applications of using RSS and the applications currently avaialble. My suggestion: create a feedreader on your enterprise Intranet to assist with creating customized homepages.
RSS Subscription for Podcasts low
A few days ago I covered that podcast subscription may be low, but it’s quickly growing according to Pew internet research
RSS finally taking off, thanks to IE7 and Firefox?
Now that both dominant browsers (IE is massively the lead) and Firefox both offer feedreader abilities, not to mention most web mail and the future Outlook12 will this be the tools needed to take RSS mainstream?
Oh, one other confusing thing: I hear people describing RSS as a Push, and a Pull medium, in your opinion, which is it?
I’m very interested in finding companies that can measure social media, not just blogs, not just podcasts, not just viral sites, but all social media. Nathan Gilliatt the Net Savvy Executive Blogger is watching this space too.
1) Measure more than ‘traditional’ media, measure nearly all online vehicles that people are using.
2) Provide real time alerts about a particular product, company, person, competitor or industry.
3) Provide snapshot time reports that can benchmark changes across time.
4) These companies should also have hooks into other data sources, allow information to be pushed in and pushed out to create new times of dynamic reports.
5) Be flexible, cost effective.
6) Make it easy for companies to listen to the voice of the people.
Measuring is more than Listening
While we’re all familiar with Technorati, Talkdigger, Google blog search, opinmind, or Sphere, I’m looking for companies that are trying to tackle more, deliver value, service and perhaps consultation for companies. Also it’s not just about blogs, it’s about tracking ALL mediums that are used by the people. It’s more than just listening, it’s helping to apply benchmarking and intelligence around social media, not just one-off instances.
Ongoing list of Companies that Measure Social Media: (Leave a comment if you know of others)
- Factiva (Note: I’ll be moderating the Social Media Roundtable event on Dec 5th)
- Cymfony Acquired by Taylor Nelson Sofres, in Feb 07
- Nielsen BuzzMetrics
- BrandIntel owned by Brandimensions (Via Podtech’s Marketing Voices, Nov 27)
- Market Sentinel (Submitted by Andreas via comments, Nov 26)
- Onalytica (Submitted by Andreas via comments, Nov 26)
- Attentio (Submitted by Simon via comments, Nov 27)
- Technorati & Edelman (Via Nathan Gilliatt, Nov 27)
- Politizbuzz, French opf Scanblog (Via Nathan Gilliatt, Nov 27)
- CIC Data, Chinese (Via Nathan Gilliatt, Nov 27)
- Integrasco, Norway (Via Nathan Gilliatt, Nov 29)
- Wavemetrix (uk)
- Radian6 (uk)
- Kavaa (US)
- Relevant Noise (US, Digital Grit spinoff)
- Unica (US)
- Millward Brown Precis (UK)
- I can’t tell if this is Social Media measurement however.
- Gala (Japan)
- IBM Webfountain (everywhere, but US-based)
- VMS (via a BuzzMetrics partnership)
- I don’t see social media being measured here
- Lotame: Matches Social Networks with ads
- RTGI, FR (submitted via comments)
- Observatoire Presidentielle(submitted via comments)
- KDPaine & Partners
- Visible Technologies (TruCast)
- CustomScoop (via Chip)
- Pythia Analytics
- Visible Technologies
- Collective Intellect
- RepuTrace by CoreX Technologies
- BlogScope, by University of Toronto
- Sports Media Challenge (Fan based measurement)
- Respected PR ‘Librarian’ Constantin has added more to the PR Wiki
- Many Search Engine Marketing (SEM) firms are now offering blogosphere benchmarking. It’s easy to ‘flip the engines’ to listen and report around.
Also see: List of companies that measure online video
Calling the experts
Hopefully the Queen of measurement KD Paine has a list we can pull from. See Mike Manuel’s highlights from Forrester’s review of brand measurement companies. I reviewed some of the sites but it wasn’t clear from initial review that they all focused on Social Media. Brian, Kristy, Greg, Brian, you have any names to add?
After you’ve setup your Measuring Program
After you’ve completed your measuring (as listening is the first step) You’ll want to help optimize your own. See tips on Social Media Optimization, where Rohit kicked off the first 5, I added two more, and it just kept on going and going. This is still one of the top posts that I get my traffic from, which of course, should make complete sense.
Let’s get em hooked to Podcasts at an early age!
It’s interesting how Fisher Price has adopted a hardware and relevant web strategy to provide parents of users with additional content, and market accessories.
This $70 MP3 player is ‘kid tough’ and is advertised heavily this holiday season. Bios Magazine reports that:
“The Kid-Tough(TM) FP3 Player is the first digital media player that provides preschoolers with a durable and easy way to play their favorite downloadable songs and stories. Big buttons and visual icons on the LCD screen let preschoolers choose from their favorite songs & stories – all by themselves. The headphones are sized just right for little ones and play at a safe volume.
The player comes preloaded with preschool appropriate songs and stories, but Moms and Dads can also add more content by uploading any music they already own to the player, or by using the safe, user-friendly Fisher-Price(R) Song & Story Online Store to purchase songs and stories from top-selling children’s artists and authors. The Fisher-Price(R) Song & Story Online Store will be the first of its kind to specifically offer preschool appropriate content and suggestions for parents on a safe and easy-to-use website.”
You can learn more about this MP3 player (and Digital Camera) and the official Fisher Price’s Preschool Electronics website. There’s opportunities for cross marketing campaigns. As kids listen to MP3s, it can promote brands characters and additional lines of revenue (Clifford the dog seems to be highly promoted currently). It appears that this MP3 will allow parents to select other MP3s to upload, an ‘open’ model, smart.
I wonder if the kids would be interested in the Scoble show or Data Storage Best practices, wadda ya think?