Web, Internet, and Social Media Strategies
I’m starting to focus in on folks that are actively helping customers in a service or consultative type role. Just got off the phone with Brian who runs a new blog called All for you, which focuses on Client Services.
He works for an Internet Marketing firm in Seattle called Portent Interactive. His boss has a blog called Conversation Marketing. I’m tagging this post Web Marketing, and Web Advertisting, seems relevant. He tells me the internet marketing industry is continuing to grow. That’s great news, we all know that advertisting and marketing dollars are shifting away from static and paper mediums to online and new (social) mediums. (Update: listen to this Podtech podcast)
Also Maggie left a comment on my blog, her website is Social Media Group, she’s from Toronto, and they appear to be social media consultants. Cool.
Brian and I talked about that many clients are going to need a mixture of the following three strategies to be sucessful in web endevours
1) Web Strategy: Having a solid website is the foundation, it should fully be all of the baseline information where customers get their news about the company and products.
2) Internet Marketing Strategy: This is how companies reach out with traditional affiliate networks, advertising on others sites, pay per click, search ad, and press and media relations online.
3) Social Media Strategy: Harnessing (Shel told me last night he doesn’t like when I use that term) social media, the power of networks, raw and open feedback, existing social networks tools and the like. The people’s tools.
Good times ahead Brian and Maggie…
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For people looking at hiring an internet marketing agency, look closely at Jeremiah’s 3 points.
Web strategy and internet marketing strategy are somewhat easy to assess- can the firm design a site that works, and can they make sites profitable and get high rankings in Google?
But Social Media strategy is much harder to assess. You ask and a firm says, yes, we have a lot of experience in social media. So? What does that mean?
My company uses in internal wiki, me and our CEO blog, and one of our designers podcasts. So?
When you are assessing an internet marketing agency, demand some proof of how they have used social media in a smart way. Any good firm can point to 5 clients they have gotten to the top of Google.
Not many firms (we can barely do this) can point to numerous places where they have measurably increased client value through social media.
It may be too early to expect your internet marketing agency to be highly experienced in this area, so just pay attention and keep your BS detector on high. Ask them about their experience, and if they say they know all about social media, check it out.
Metrics are going to be SO important in Social Media deployment going forward. I’ve told quite a few folks about my stance on this…You’ll see a blog soon on it.
Hey Jeremiah - thanks so much for the link and mention! Social Media Group helps clients connect with their audiences (inside and out) using social media, and we’re the first dedicated idea-to-implementation agency doing this in Canada. We come at it from a communications and content perspective (as opposed to purely search or internet marketing), and yeah, I agree - the proof is in the metrics!
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