Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Has Information Architecture outlived it’s Usefulness?

I’ve been giving a little (but not much) thought about Information Architecture and how it collides with the social media ‘bottom up’ folksononmy that’s being created by the users. Don’t know what IA is? It’s the understanding, orgininization of information and users for websites. It evolved from library sciences.

At one point in my career, I gave a lot of focus into this practice, but have since felt that folksonomies (structures created from users, like tags, voting, rating) could also yield similiar if not better results. Of course, the answer is not ‘or’ but ‘and’ you’ll need both someone in your web team to provide a structure, and encourage multiple features from your user base to provide input how the structure can be sorted, arranged, and presented.

Read Thoughts on the Impending Death of Information Architecture

“Yes, indeed. IA as it has lived will soon die. Not because it wasn’t valuable, not because IA’s didn’t do great work, but because the Web is moving on.

The problem is that IA models information, not relationships. Many of the artifacts that IAs create: site maps, navigation systems, taxonomies, are information models built on the assumption that a single way to organize things can suit all users…one IA to rule them all, so to speak.”

The key issue Josh lays out is that IA is about information structure, not about people. Yes and no, Josh. I believe IAs do spend a great deal of time trying to understand their users from ethnography, interviews, monitoring, and other measurement tools. It would be interesting to take a look at how masses structure information from digg, wikis, and personal blogs. You may be able to find more patterns that way.

4 Comments so far

  1. Jeffrey McManus November 22nd, 2006 9:44 am

    Even playgrounds need to be architected.

  2. E. Long November 22nd, 2006 5:45 pm

    Very true, IAs focus very heavily on users (and organizing content for them). However, I don’t see IA “dying off” (as the article you quote suggests) because often times users don’t know what they want. You may find through interviewing, monitoring, usability studies, etc. that users say or act like they want one thing, but really mean another. This is where IAs play an important role in the continuous improvement of a website.

    Love the comment about ‘playgrounds need to be architected.’ Very true!

  3. Peter Morville November 30th, 2006 6:36 am

    You’re right Jeremiah. When it comes to taxonomies and folksonomies, IA is all about avoiding the tyranny of the OR and embracing the genius of the AND.

    I’ve posted some thoughts about the future of IA as a role, discipline, and community here:

    http://semanticstudios.com/publications/semantics/000149.php

    Cheers!

  4. CalArch February 13th, 2008 4:11 am

    Love the blog, if i may ask, what software are you using? how much does it cost? where do you get it? If it’s not a secret email me some details wouldya?

    thanks in advance!

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