Nielsen conducted some research about video consumption on iPods. It suggests that iPod users do not consume much video on their mobile devices

Interesting report, here’s a some of my additional analysis:

• 1) The entire sample set was not only Video iPod users.
• The research was conducted, “Nielsen monitored a panel of 400 iPod users in the U.S. from Oct. 1-27“
• About 66% has video capability “About one-third of that group doesn’t own a video iPod. “
• 2) Users want to do other things while using iPods, not devoting full attention.
• A few months ago, I suggested that podcasting is an ambient medium, one can consume content while performing other duties. The primary benefit of mobile devices is just that, folks are moving about.
• 3) Podcast consumption indicates browser is the main player
• Previous research indicates that 60% of podcasts are consumed at the browser, and 40% are consumed on mobile devices (I’m trying to remember where that report is).
• Nielsen’s research demonstrates a dramatic skew that only 1% of video is consumed by mobile devices.
• 4) Micro User Experience:
• The screen size of video iPods don’t offer the same appeal as a computer screen
• Shirley bought me the king size Video iPod for my birthday, the screen is tiny, I have to hold it a few inches from my face for it to match the size of the TV in the bedroom or living room.
• There’s a lot of buzz that the next generation of iPods will have a screen on the entire face, improving the experience. Have you ever been the Computer History museum? I can’t wait for the iPod to be an exhibit, I’ll be a dinosaur.
• 5) There are far more Audio Podcasts available than Video
• Research indicates that “1.5 billion songs and 45 million videos” were counted
• There are more barriers to entry for Video, it’s more likely we’ll have more blogs than podcasts, and more podcasts than video.
• Video blogging has higher walls for creation, podcasting phone access, internet access, and a service to record.
• 6) My personal consumption:
• I consume most of my videos within the browser
• Often, I’m watching videos on the couch while the TV is on in the background, most of my attention is on the PC
• I usually consume videos on my iPod while in trains or planes when wanting to be entertained.
• A few times I play the Digg.com video show in my car, but because it’s so conversational, I don’t need to watch in order to get the content.
• My LG VX9800 phone is designed to play video, but I don’t use it that frequently.
• 7) I would estimate my playmix is 95% audio, and 5% video on my video iPod

How do you use your iPod? When do you use it? What’s your playmix ratio between audio and video?