I’ve been giving a lot of thought lately about selecting a brand and being a brand blogger. I met Rob Safuto from Rawvoice at Podcamp who focuses on the Marriott. Primarily as he is frequent traveler for some time. He told me he would blog about Marriott, (which was featured in the NYTimes) and when he complained about issues, Marriott would contact him. Interesting.
Rob told me he didn’t do this to obtain power as a customer, he was just genuinly interested in chronicling his experience. (He’s got a day job at Rawvoice as their Marketing Director)
If I were to focus on a brand, I would try to pick a company that few others are talking about, I use their products, and I’m passionate about using their products in my lifestyle. It should come naturally, someday it will strike me. Cars we own, clothes, food, hotels, what? hmmm, will give it some thought.
5 Responses to “Brand Blogger”
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About
Jeremiah Owyang
Silicon Valley
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Forrester Research.
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[...] In the vendor room, I was particularly interested in learning more about the products that RawVoice has, it appears they’ve an interesting platform for podcasters and videobloggers. Glad I was able to befriend Bob Safuto, a brand blogger. [...]
Posted by Web Strategy by Jeremiah » Green Screen Demo at Podcamp on November 20th, 2006 at 8:30 am
Trojan condoms. No question.
Posted by Jeffrey McManus on November 20th, 2006 at 10:06 am
Glad you’ve just nominated yourself for our babysitter in 9+ months Jeff!
Posted by jeremiah_owyang on November 20th, 2006 at 10:46 am
Jeff, it looks like you’re out of luck. Trojan already has a blog, at least for their “her pleasure” condoms.
http://www.elexasexysmart.com/
Posted by Teresa Valdez Klwin on November 20th, 2006 at 12:58 pm
OMG someone beat me to my idea
Heh, I’ll have to figure out some other niche consumer product brand to focus on…
Posted by jeremiah_owyang on November 20th, 2006 at 2:14 pm