Brand Blogger

Posted on November 20th, 2006 in: Feedback, Social Media

I’ve been giving a lot of thought lately about selecting a brand and being a brand blogger.  I met Rob Safuto from Rawvoice at Podcamp who focuses on the Marriott.  Primarily as he is frequent traveler for some time.  He told me he would blog about Marriott, (which was featured in the NYTimes) and when he complained about issues, Marriott would contact him.  Interesting.

Rob told me he didn’t do this to obtain power as a customer, he was just genuinly interested in chronicling his experience.  (He’s got a day job at Rawvoice as their Marketing Director)

If I were to focus on a brand, I would try to pick a company that few others are talking about, I use their products, and I’m passionate about using their products in my lifestyle.  It should come naturally, someday it will strike me.  Cars we own, clothes, food, hotels, what?  hmmm, will give it some thought.

Filed under: Feedback, Social Media  

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  • http://mcmanus.typepad.com/ Jeffrey McManus

    Trojan condoms. No question.

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    Glad you’ve just nominated yourself for our babysitter in 9+ months Jeff!

  • http://blogbusinesssummit.com Teresa Valdez Klwin

    Jeff, it looks like you’re out of luck. Trojan already has a blog, at least for their “her pleasure” condoms.

    http://www.elexasexysmart.com/

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    OMG someone beat me to my idea ;)

    Heh, I’ll have to figure out some other niche consumer product brand to focus on…

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