Brand Blogger

I’ve been giving a lot of thought lately about selecting a brand and being a brand blogger.  I met Rob Safuto from Rawvoice at Podcamp who focuses on the Marriott.  Primarily as he is frequent traveler for some time.  He told me he would blog about Marriott, (which was featured in the NYTimes) and when he complained about issues, Marriott would contact him.  Interesting.

Rob told me he didn’t do this to obtain power as a customer, he was just genuinly interested in chronicling his experience.  (He’s got a day job at Rawvoice as their Marketing Director)

If I were to focus on a brand, I would try to pick a company that few others are talking about, I use their products, and I’m passionate about using their products in my lifestyle.  It should come naturally, someday it will strike me.  Cars we own, clothes, food, hotels, what?  hmmm, will give it some thought.

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