CaseCamp to be held in Second Life

Posted on November 16th, 2006 in: Community Marketing, Conference, Other, Web Marketing

Don’t know what CaseCamp is?  Joseph Thornley reports:

“The concept is simple. A marketer has 15 minutes to present a case study with a maximum of eight slides. Then the audience spends fifteen minutes discussing the case, asking questions and offering comments.“

CaseCamp is a Canadian event, you can learn more about their org here. I’ll be looking to Joe to provide his usual excellent summary from his blog.  If you’ve not subscribed to him, I recommend doing so.

  • http://www.Bryper.com Bryan Person, Bryper.com

    Jeremiah:

    CaseCamp will no longer be just a Canadian event once we hold CaseCamp Second Life on Thursday, December 14. We’ll be taking the concept of an unconference for marketers into the virtual world of Second Life.

    This actually means that you can attend the event from wherever you are in the world — Canada, Australia, or even the SF Bay Area.

    And, actually, three of us on the four-person organizing team are American–C.C. Chapman, who is vice president of new marketing for crayon; Kate Trgovac, a digital marketer who lives in Vancouver but is originally from the U.S.; and me, who hails from Boston. CaseCamp founder Eli Singer is from Toronto.

    We’re really hoping to attract communicators who want to see how Second Life can be used in a business seting — as a meeting place for a healthy exchange of ideas, best practices, lessons learned, etc. in marketing.

    Rather than waiting for Joe’s summary of the event, why not register for CaseCamp Second Life yourself, Jeremiah? It’d be good to have you there.

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    I’ll put it in my calendar, I’ll do my best to attend!

  • http://www.Bryper.com Bryan Person, Bryper.com

    Make sure you sign up first, Jeremiah. We’re likely going to have more registrants than we can accommodate (40, apart from the organizers and 4 presenters), which means we’ll be having a random drawing. Hope you’ll be in the running.

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    Done Bryan

    Hopefully it’s received and confirmed.

    FYI this is one of my biggest complaints about second life events…limited space.

  • http://www.Bryper.com Bryan Person, Bryper.com

    Agreed, Jeremiah. Second Life’s avatar “space” limitations for events is a big problem. I think it’s something that Linden Labs is working to improve, and will — over time. But that being said, there are certainly events in the “real world” that have a limited seating capacity as well.

    Maybe we do find out that this max of 50 avatars really is too limiting for this kind of global online event and leaves too many people unhappy because they were shut out. But I hope not.