Walmart Brand Hijack Blog

Whoa, just got this email, I didn’t ask for this, but I guess they know I’m a business blogger. This is an example of a complete brand hijack detractor blog that is aimed at the Walmart Brand. Walmart has been under quite a bit of fire lately for ethical reasons being a giant corporation, the failed myspace clone, and the whole fake blog Edelman scandle.

I normally don’t publish emails in their entierity, but it’s obvious this Walmart watch group is trying to get the word out, below is their email to my personal email address.


In December 2005 Wal-Mart launched “Working Families for Wal-Mart” to much fanfare. They retained one of the fanciest PR firms around — Edelman — to make sure that the site was a success and content on the site has been developed by Edelman employees since then.

I’ll give them credit: it’s a pretty daunting task to pull off a so-called grassroots campaign to claim working families are super-pumped about a company that keeps nearly half of its employees’ children off of health insurance and pays an average of $14,000 a year — $1,000 below the poverty line for a family of three. But they needed to please the client, I guess.

Too bad they forgot to register the domain name.

Behind the satire, you’ll find something at this new site that you won’t find at Edelman’s the truth about Wal-Mart and working families.


Russ Fagaly
Wal-Mart Watch

Whoa! Not to many folks are linking to the working for walmart spoof, but there are over 1000 links to the site according to