I like how Teresa breaks down this example of marketers and bloggers trying to boost one’s page rank value by leaving comments that link back to a blog. This time Danah Boyd was victim (but too smart to trick). A clever marketer will use this to increase one’s page rank, the prime targets are popular blogs that are already ranking high in google.
Some companies pay thousands of dollars for SEO and SEM benefits, why not do it for free? Because, it can be un-authentic in the blogosphere conversation.
My blog template discourages webbots from following any link in the comments using the following HTML: “rel=’external nofollow’. There are discussions on the wordpress site or other resources are available from this google search.
If bloggers are concerned about commenters gaming the system, they can deploy this, notify readers, and it should discourage comment spam. Of course, we should always allow for URLs to be included in value added conversations, that’s what it’s all about. Teresa suggests that
“Instead of keeping your eye on the SEO prize, focus on having an interesting conversation about a passion you share. “
Agreed, if you really provide a thoughtful, helpful, and meaningful comment then readers are more likely to click to your blog, stay a while, and perhaps even subscribe, that IS one of the end goals for SEO and SEM campaigns anyways, right?