Hitachi Humanizes with Online Video

I’m rather proud of this high production video series that Hitachi has put together, it really shows how technology is being used in a human way to solve real flesh and blood problems.

Check out the video series called Hitachi True Stories.

Two of the five shows are already live, the first one is focused on how fiber has connected a community in Oregon. The second show, focused on how technology is used in crime sleuthing has some neat angle shots. This kind of reminds me of the BMW films used a few years ago, pretty interesting.

Even though I’m going to Podtech in a few weeks, I’m still going to be a Hitachi fan, it’s a good people that are reaching out to tell their story.

Blogs are great for a fast transmission of content, podcasts are a great for mobile and ambient mediums, but nothing conveys emotion and the human experience better than video.

  • yes, it’s a good thing they are embracing blogs, podcasts, and now video……btw, did they ever come up with a replacement for you?

  • Much of the programs are setup and ready to run (blogs, forums, the wiki, podcasts, and other pieces)

    I have very strong faith in my colleagues to keep these up and running, a good community manager is supposed to connect the right people using these tools (customers and employees) and then step back when appropriate. My time to step back is now.

    The good news is, that I’ll be serving as client facing at podtech. This means, if all goes well, that I’ll be able to assist customers in deploying social media. Of course you can think of one company who I strongly cherish…