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Jeremiah headed to Podtech!

Categories: Community Marketing, Events, Hitachi, PodtechPosted on November 6th, 2006

This is a bittersweet post, it’s also a bit awkward as I’m traveling on vacation right now through Asia. I’m currently in Hong Kong but have some important news to share…

Deployed Social Media
Over the last year, I’ve been very thankful to have the opportunity to deploy social media at Hitachi Data Systems, (which I called the Community Marketing program). we’ve launched thought leader blogs, user forums, and other tools that reach to customers for an open dialogue that will help us to listen to customers and build better products and services. My title is Online Community Marketing Manager, most see this role called Community Manager evolving at many, many companies.

A Corporate Response is Community Marketing
This new medium is called Social Media and it’s about people. The corporate response is called “Community Marketing”, a term I attempted to define in late 2005, (a rehash of a practice that has existed in practice for thousands of years). The biggest change and challenge is the power shift to the participants that yield these tools.

There’s been MANY folks that have helped out with the program, so in no way am I trying to take credit for everything that happened, in fact, a community manager should line-up the right people at a company with the right prospects and customers to make a community marketing program happen –more on this later.

A conversation with John Furrier
A few weeks ago, I was chatting with John Furrier (Podtech CEO and Business Podcasting early adopter) about how it was interesting the direction that Podtech was headed being a place where news is breaking.

Within a few days, we had some discussions and I came in to chat with the team, I feel that not only I but the team and I see a great fit here and I can’t wait to get my hands dirty.

With great pride, I’m happy to announce that later this month, I’ll be starting a new role at Podtech as Director of Corporate Media Strategy.

Evolving the conversation and preparing for practice
I’m hoping I can be a community resource to companies that want not only to understand “What” and “Why” to use social media but to help answer “HOW” to deploy. At many of the conference, speeches, and workshops folks talk about why blogging is great, what happens if you’re not listening or if you’re unauthentic –the conversation has progressed beyond that, and now we must answer the “How” as community managers enter this new era of practice.

Community Managers and folks that deploy need to have in depth understanding of the tools, how to facilitate internal conversations and naysayers, and how to measure success. Although I’ve not mapped out my official program charter or 30/60/90 day plan, A few of my goals are to:

  • Continue to be a Community resource to companies deploying social media.
  • Help corporate folks who are deploying social media with strategic and tactical deployment plans.
  • Help out with the podtech.net site as it continues to evolve.
  • Build partnerships with many of my friends and peers who deploy social media.
  • Assist in understanding new tools, hunting for the elusive metrics, and real user profile.
  • Learn from the greats such as John Furrier, Jennifer Jones of Marketing Voices, Irina Slutsky, Maryam Scoble, and Robert Scoble.
  • Meet as many movers and shakers in the industry, stay close to the hub of the action.
  • Always be flexible and have fun, learn, and be human.

Staying Close to Hitachi Data Systems
I’m very grateful to the folks at Hitachi Data Systems, our own CTO Blogger Hu Yoshida has offered to take me and my wife out to dinner. This goes to show that not only does a community marketing professional need to know the medium, but they need to work closely and support the thought leaders in an organization to adopt social media.

I have to admit, I was very fortunate to have such a committed executive (and other thought leaders in the blogs and forums) that were willing to have an open and Naked Conversation with customers. Thanks Hitachi, It was a great three years!

(picture of Maryam Scoble and I at a Podtech Breakfast workshop on corporate podcasting and blogging)

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This entry was posted on Monday, November 6th, 2006 at 2:44 pm and is filed under Community Marketing, Events, Hitachi, Podtech. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

73 Responses to “Jeremiah headed to Podtech!”

« Older Comments

  1. Hey, terrific news Jeremiah! Congratulations!



    2. Posted by Jeffrey McManus on November 6th, 2006 at 3:11 pm

  2. Wow! That’s wonderful news! I am sure that Hitachi is sad to be losing you, but how much fun are you going to have with the new gig?!?

    Congratulations,
    Clint



    3. Posted by Clint Ivy on November 6th, 2006 at 3:17 pm

  3. What a great opportunity for you Jeremiah.

    Congrats send with a bug hug!



    4. Posted by Kristie Wells on November 6th, 2006 at 3:31 pm

  4. Great news…;)



    5. Posted by WaiLi on November 6th, 2006 at 3:36 pm

  5. Congratulations on the new gig!

    It sounds like it’s going to be right up your alley.

    Good luck and don’t forget the little people!

    Dan



    6. Posted by Daniel R. Sweet on November 6th, 2006 at 3:50 pm

  6. Wow Jeremiah, fantastic news - or as Kathy Sierra might say - that is f**king cool (see http://headrush.typepad.com/creating_passionate_users/2006/11/two_simple_word.html)!

    Congrats to you and the PodTech team.



    7. Posted by Tom Raftery on November 6th, 2006 at 4:02 pm

  7. John’s building one hellofa team there at Podtech, Jeremiah, congrats man, you’ll do great things there, I’m certain.



    8. Posted by Mike Manuel on November 6th, 2006 at 4:12 pm

  8. awesome. well done and well deserved my friend.



    9. Posted by daniela barbosa on November 6th, 2006 at 5:11 pm

  9. You helped change how people in our business communicate, and speaking for myself I wish you nothing but the best.



    10. Posted by Storagezilla on November 6th, 2006 at 5:17 pm

  10. Congratulations, Jeremiah! I’m looking forward to seeing all the good you can do at Podtech. Wish you nothing but the best!



    11. Posted by Tim Peter on November 6th, 2006 at 5:51 pm

  11. [...] In addition to Christopher Coulter, Jeremiah Owyang, Hitachi Datasystems’ top corporate blogger, just announced that he’s coming to PodTech too. [...]



    12. Posted by Jeremiah, Hitachi’s top blogger, moves to PodTech « Scobleizer - Tech Geek Blogger on November 6th, 2006 at 6:18 pm

  12. Congrats on the career move, J! Best of luck to you from the entire Blog Business Summit team :-)



    13. Posted by Teresa Valdez Klwin on November 6th, 2006 at 6:25 pm

  13. Congrats to you & the ever stellar PodTech team, J. Enjoy your time off — you’ve got a company to help build when you get back. I love it when the good guys win.



    14. Posted by Brian Oberkirch on November 6th, 2006 at 6:31 pm

  14. [...] Hitachi Data Systems blogger/community manager Jeremiah Owyang has just joined PodTech as their new Director of Corporate Media Strategy. PodTech is rapidly grabbing up some of the most talented people on the web. First Robert Scoble left Microsoft for PodTech, then PodTech acquired Geek Entertainment TV. Robert has more on Jeremiah’s move. [...]



    15. Posted by Laughing Squid » Jeremiah Owyang Joins PodTech on November 6th, 2006 at 7:51 pm

  15. Congratulations Jeremiah,
    Podtech seems to be building something significant.

    We’d love to have you as a guest speaker at either Third Monday or Third Tuesday - anytime your schedule brings you to Canada. Remember, we’ve got some great companies up here in the northern half of the continent. And with our winters, lots of time to explore with video blogging. ;-)

    So, come on up to Toronto and we’ll provide you with a platform to talk to our corporate community about what you and Podtech are up to.



    16. Posted by Joseph Thornley on November 6th, 2006 at 8:06 pm

  16. Congratulations Jeremiah!! Hope all goes well at Podtech!!



    17. Posted by Josh Maher on November 6th, 2006 at 8:20 pm

  17. Now you’ll be pimpin’ Seagate on the Scoble show!



    18. Posted by Niall Kennedy on November 6th, 2006 at 9:01 pm

  18. Well done Jeremiah! it is great to read that you are moving to a mainstream social media gig, though not surprised! Furrier seems to keep attracting top notch talent to his venture.

    Thanks for making storage industry aware of blogs and other new social mediums. Hopefully, HDS will continue to go down the path you lead it on.

    Good luck and stay in touch.



    19. Posted by Anil Gupta on November 6th, 2006 at 9:10 pm

  19. [...] Congratulations to Jeremiah Owyang who’s announced he’s departing Hitachi Data Systems and joining forces with Robert Scoble at Podtech. His role? I’m hoping I can be a community resource to companies that want not only to understand “what” and “Why” to use social media but to help answer “HOW” to deploy. At many of the conference, speeches, and workshops folks talk about why blogging is great, what happens if you’re not listening or if you’re unauthentic –the conversation has progressed beyond that, and now we must answer the “How” as community managers enter this new era of practice. [...]



    20. Posted by Hitachi’s Jeremiah Owyang Heads to Podtech | Marketing Pilgrim on November 6th, 2006 at 9:14 pm

  20. [...] - Jeremiah Owyang [...]



    21. Posted by Practical Blogging » Blog Archive » PodTech Walks Away With Another Web Superstar on November 6th, 2006 at 9:26 pm

  21. Cool. Was your masthead change a clue? Looks like Podtech’s, kinda.



    22. Posted by Gabe on November 6th, 2006 at 10:05 pm

  22. Congratulations, buddy!

    I couldn’t be happier for you. Way to go!

    I can’t wait to see you work your magic at Podtech in the same way you did at HDS. John Furrier definitely picks only the best.

    Have a great remaining trip! See you soon.
    Mario



    23. Posted by Mario Sundar on November 6th, 2006 at 10:27 pm

  23. [...] Wow, that’s quite a journey! I’m elated to confirm the news that my good friend Jeremiah has been hired at Podtech as Director of Corporate Media Strategy! [...]



    24. Posted by Jeremiah goes from China to Podtech! « Marketing Nirvāna — by Mario Sundar on November 6th, 2006 at 10:29 pm

  24. Jeremiah,
    You are going to be great with Podtech. Congratulations!
    -Rachel



    25. Posted by Rachel Young on November 6th, 2006 at 10:43 pm

  25. congrats jeremiah… that’s AWESOME news :)



    26. Posted by dave mcclure on November 7th, 2006 at 12:37 am

  26. [...] It looks like the news has broke out in the blogosphere that Jeremiah is moving on to PodTech.  Although we will miss him at Hitachi, I am proud of Jeremiah.  As a corporate web evangelist, he has definitely paved a way for the Community Marketing program at HDS.  Hopefully, things will continue to grow. [...]



    27. Posted by Good-bye Jeremiah « e-Bizz by Christopher Salazar on November 7th, 2006 at 2:00 am

  27. Fantastic news, Jeremiah. PodTech has found themselves a(nother) contagious Conversation Conductor!



    28. Posted by Mike Sansone on November 7th, 2006 at 4:32 am

  28. Gabe,

    That masthead I’ve had for nearly a year, even before Podtech was on my radar…Good analysis however!



    29. Posted by jeremiah_owyang on November 7th, 2006 at 4:46 am

  29. Congratulations, Jeremiah!
    (It’s hard to sound original when you’re commenter #29…)



    30. Posted by Zoli Erdos on November 7th, 2006 at 5:08 am

  30. Rachel, as a customer of Podtech you’ll be seeing more of me –again!

    Looking forward to it!

    For those that don’t know, Rachel was my former VP of Marketing at HDS. She was my high level sponsor for business blogging. She’s got the foresight and the confidence to allow such a free and open program to grow.



    31. Posted by jeremiah_owyang on November 7th, 2006 at 5:37 am

  31. Jeremiah: Just wanted to echo what everyone else is saying… congrats, you deserve it, good luck, and have some serious fun. Looks like a great team being built.



    32. Posted by Adam Darowski on November 7th, 2006 at 6:25 am

  32. Congratulations Jeremiah,
    I’ve only been reading your blog for a short time, but I’m definitely looking forward to seeing you at Podtech. Good luck.



    33. Posted by greg cannon on November 7th, 2006 at 7:56 am

  33. Congrats!



    34. Posted by Ethan Owyang on November 7th, 2006 at 9:33 am

  34. Congrats! I wish you all the best…



    35. Posted by Karen O'Brien on November 7th, 2006 at 12:33 pm

  35. Jeremiah,

    I hope I am not the last one to say congratulations and to express how much you will be missed by the storage community you helped to build.

    We never met and I have known only of a small part of you work, but what I learned tells me that great success awaits you.

    Hope you will be able to stay in touch.

    Best of luck

    Mario



    36. Posted by Mario Apicella on November 7th, 2006 at 12:50 pm

  36. Congrats my friend! Podtech is building an awesome team!



    37. Posted by Will Pate on November 7th, 2006 at 1:16 pm

  37. Congratulations Jeremiah!



    38. Posted by Dan Blank on November 7th, 2006 at 4:16 pm

  38. [...] The news is already way, way out there about Jeremiah Owyang joining us as director of corporate media strategy. Jeremiah writes a great post about it here. Jeremiah will bring and apply invaluable expertise to our customers. He will start at the end of the month, and we’re looking forward to it! Thanks to Martin McKeay for this pic. [...]



    39. Posted by PodTech Welcomes Jeremiah! | PodTech.net: Technology, Business, Media, and News Podcasts on November 7th, 2006 at 4:48 pm

  39. Jeramiah,
    Hey great news! I’m so happy to have you on board. I think you’ll make a great addition to the team! You bought me lunch last time (Web 2.0) so it’s my turn. I’ll even give you a T-shirt:-)



    40. Posted by Gil Roberts on November 7th, 2006 at 7:43 pm

  40. first things first. Jeremiah with an e. sorry!



    41. Posted by Gil Roberts on November 7th, 2006 at 7:45 pm

  41. Hi Jeremiah,

    Congrats! I think that they will be very lucky to have you on board.



    42. Posted by Damon Billian on November 7th, 2006 at 8:55 pm

  42. Jeremiah,

    Congratulations! Hope to see you at web 2point2 or at the Laughing Squid party!

    Cheers,

    Daniel Riveong



    43. Posted by Daniel Riveong on November 8th, 2006 at 2:16 am

  43. Gil

    I’m happy to be on board, yes, I could use another podtech T-shirt!



    44. Posted by jeremiah_owyang on November 8th, 2006 at 5:32 am

  44. Congratulations, Jeremiah!



    45. Posted by Dennis D. McDonald on November 8th, 2006 at 10:47 am

  45. Jeremiah - Great news! Congratulations. So is this move because of your “Scoble assist” during his Chicago/Ragan’s keynote, or despite it?

    ;-)

    Looking forward to more of your insight from this new adventure. Cheers.



    46. Posted by Kevin Dugan on November 8th, 2006 at 11:05 am

  46. Congrats! King Blogger or should I say Master Blogger. Good luck in your new gig. :)



    47. Posted by Jose Vasquez on November 8th, 2006 at 11:27 am

  47. Going, going, gone — all the best. Denis Telgemeier



    48. Posted by Denis Telgemeier on November 8th, 2006 at 11:33 am

  48. Ok - that is awesome news!

    I didn’t see you as a registrant, but maybe you’ll come to PodCamp West (http://podcampwest.org/) and I can finally meet ya! Hope to see ya there.
    ———————
    Where: San Francisco
    When: 18-19 November, 2006
    Timing: 12 PM - 6 PM
    Days: Saturday and Sunday
    Venue: Swedish American Hall
    Address: 2174 Market St. San Francisco, CA



    49. Posted by Natasha Robinson on November 8th, 2006 at 1:34 pm

  49. Kevin, heh, no, thank god the embarrassing situation with Robert didn’t come up during the interview process.

    Thanks everyone else for all the positive encouragement,



    50. Posted by jeremiah_owyang on November 8th, 2006 at 2:16 pm

  50. Hey Jeremiah,

    Thanks so much for all the great work you’ve contributed to the storage world - Im absolutely certain that you will be missed at HDS and the storage blogging community in general too. Here’s hoping HDS can keep the ball rolling without you as I think they are headded in the right direction with the community reach strategy.

    Very sorry to see you go from HDS (especially since I was planning on visiting you for a free lunch early next year - I’ll get over that ;-) But all the best in your new role!



    51. Posted by Mackem on November 8th, 2006 at 3:37 pm

  51. Jeremiah,

    Congratulations for reaching escape velocity. :)

    Good luck with your new role. Let me know if I can be of any help.

    Jared



    52. Posted by Jared Spool on November 8th, 2006 at 3:43 pm

  52. Mackem,

    Thanks man, coming from the community that I tried to help it really means a lot from you, Anil too!

    we can still get lunch, stay in touch, let me know when you’re coming, I’ll still buy you lunch!



    53. Posted by jeremiah_owyang on November 8th, 2006 at 3:53 pm

  53. Great news Jeremiah. Sad to see you go, but you can’t pass an opportunity up like that. Best wishes and stay in touch!



    54. Posted by Snig on November 8th, 2006 at 5:35 pm

  54. [...] Thank you all for the kind words in email, blog posts, and comments, if you’re not up to speed, I’m joining Podtech in a few weeks. [...]



    55. Posted by Web Strategy by Jeremiah » I’ll be working with Scoble’s Detractor! Shocking, but not really. on November 9th, 2006 at 4:23 am

  55. Congratulations!! Best of luck in your new job and don´t stop updating your blog with wonderful content.



    56. Posted by Oskar on November 10th, 2006 at 12:37 am

  56. [...] Our corp professional blogger Jeremiah is leaving HDS and heading to Podtech. Our loss is their gain. Jeremiah got me plugged into the blogsphere to extend the messaging of storage economics about 5 months ago, it has been a pleasure to have his help and coaching with the process. Hu offered you dinner, I will match the offer at the admirals club of your choice. [...]



    57. Posted by David Merrill’s Blog » Blog Archive » Anyang Ka-Seo ….. Jeremiah on November 10th, 2006 at 9:17 am

  57. Congratualtions! I was hoping to talk with you about the company I’m currently at Pinger! I told you…you have to make those moves. Glad to see things are working out for you. Check out Pinger Jeremiah…I know you will like it http://www.pinger.com



    58. Posted by David Garcia on November 10th, 2006 at 1:38 pm

  58. [...] When I had my preliminary interviews with the Podtech folks, I met with quite a few of the top minds.  Great things are going to happen.  Disclaimer: As you know, I’m heading to Podtech to be an employee later this month. [...]



    59. Posted by Web Strategy by Jeremiah » Content Malls, Media Stores, Communities are forming on November 10th, 2006 at 6:20 pm

  59. Congratulations! I’m sure we’ll run into each other on the speaking circuit.



    60. Posted by Robert Reneau on November 13th, 2006 at 3:32 pm

  60. [...] I enjoy watching video demos of products, it really saves me the trouble of having to register, login, and playing with the dang things.  If you’re new to my blog, my relation to podtech here. [...]



    61. Posted by Web Strategy by Jeremiah » Salim Demos Confab (Resources for conference organizers and attendees) from Winer’s Orange Couch on November 14th, 2006 at 6:18 am

  61. see what happens whenI am behind on my feeds!! Super duper congratulations! Lucky John.



    62. Posted by deb schultz on November 14th, 2006 at 10:48 am

  62. Great job Jeremiah,

    Congratulations!!!



    63. Posted by John Perera on November 14th, 2006 at 2:48 pm

  63. Congrats - but, dude, update the bio and LinkedIn profile!

    And, we’ll talk soon….



    64. Posted by Jeremy Pepper on November 14th, 2006 at 11:04 pm

  64. Jeremy, thanks bud. As soon as I’ve started at Podtech and rolled off my responsibilities at HDS, I will update my profiles for sure!



    65. Posted by jeremiah_owyang on November 15th, 2006 at 6:16 am

  65. Bravo Jeremiah :)



    66. Posted by Timothy Li on November 16th, 2006 at 6:51 am

  66. Congratulations! Here’s your opportunity to shine.



    67. Posted by James T. on November 16th, 2006 at 3:38 pm

  67. [...] I don’t know fore sure if he left, or why Jason left (could it be he’s annoyed that the CEO is replaced?), or where he’s going, I’m just hoping that he would be interested in joining another premium new media outlet focused on technology –Podtech. (I can’t wait to start in a few days) [...]



    68. Posted by Web Strategy by Jeremiah » Podtech would be a nice home for Calcanis on November 16th, 2006 at 9:20 pm

  68. Real-world social media relations…

    I wrote defining social media relations as something of a hypothetical, to test the idea of a new role responsible for coordinating a company’s interactions with the market through social media. Today, I read a very similar description from someone……



    69. Posted by The Net-Savvy Executive on November 17th, 2006 at 9:16 am

  69. [...] I mention some of the things I said on this post Jeremiah headed to Podtech [...]



    70. Posted by Web Strategy by Jeremiah » Answering questions about Podtech, Also the view from an Outsider going In. on November 21st, 2006 at 4:06 am

  70. Belated congrats, Jeremiah! I can’t wait to read about all of the great work you are going to do in this position.



    71. Posted by Nick Dynice on November 22nd, 2006 at 9:16 pm

  71. [...] Interesting Posts: -Most embarrassing -Favorite post -most self punishing [...]



    72. Posted by Web Strategy by Jeremiah » Happy 1st Birthday to Web-Strategist.com!!! on June 20th, 2007 at 2:15 pm

  72. [...] have been paying attention though. Jeremiah, who has been traversing the far east, has left Hitachi for PodTech.net. Jeremiah, through no fault [...]



    73. Posted by What to Write About Today… » Instant Cognition » web analytics on September 18th, 2007 at 8:34 pm

  73. [...] work,” kind of way that happens in the world of social media and very few other places. He just announced a new role leading corporate media strategy at Podtech. Congratulations, Jeremiah! Glad to see good [...]



    74. Posted by thinks » Blog Archive » Nice to see good things happen to good people… on December 9th, 2007 at 5:21 pm
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