Factiva to host Social Media Roundtable

November 04th, 2006 | Category: Voice of the Customer, Community Marketing, Social Media

Factiva and I have been engaged in a conversation around Social Media measuring and will be hosting a private roundtable on Dec 5th in the Bay Area. I’ve had fantastic conversations with Daniela, and Glen Fannick.

If your job is to listen to customers that use blogs or other social media tools please contact Daniela as she suggests on her blog post.

To date, there is no single tool that can measure social media for companies, and provide accurate benchmarking. There are several things to measure such as blog resonation, as well as determining “WHO” is creating and consuming social media. In fact, that will be a question nearly impossible to completely ever answer.

2 Comments so far

daniela barbosa November 5th, 2006 8:48 pm

Thanks for the post from China! I am looking forward to this roundtable quite a bit. I was in my car in a parking lot when i read the post via my rss feeds with my mobile device. I tried to leave a comment here, but my blackberry browser didn’t allow it, so since i had a camera in hand and was waiting around…i recorded a video comment that you can see here (it uploaded a bit dark however):
http://www.youtube.com/watch?v=1fY6rp9Wl0g

Hopefully YouTube isn’t blocked- if it is you can crack up when you get back.
Web Strategy by Jeremiah » Daniela and the Social Media Toolbox November 6th, 2006 2:04 pm

[…] How cool is this! Daniela has responded to my post promoting her event the Social Media Rountable, she’s left a video on YouTube sharing her life on the other side of the planet in Alameda. Cool Daniela, I agree it’s amazing how the whole world is starting to communicate, using text, audio, and now video of the www. Amazing! […]