Archive for October, 2006


Second Life selects Amazon’s Simple Storage Service

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I’ve been watching the online data storage space very carefully, interesting to see how Linden has gone with Amazon’s S3 service. By reading his reasoning, it seems more of a solution to fill bandwidth needs rather than massive storage data.

If you’re not sure why Online Data Storage matters, read my 40 points on the future of Online Data Storage.

Or read more of my posts tagged on “Data Storage“.

Blog Audience Measurement: Don’t forget the “Who” question!

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I was invited as a panelist at the Blog Business Summit from Maryam, but my current schedule is just too busy, I can tell that I missed a great event.

For starters, the relevant conversation of Blog Audience Measurement at the Blog Business Summit with Tris and Andru is exactly the conversation I need to get involved with. Check out Joe’s breakdown from the discussion, he brings forth some of the tactics discussed.

We know that we can measure some parts of blogs, read my thoughts on Signs of a Healthy Blog: Resonation: 1) Analytics 2) Trackbacks 3) Comments 4) Benchmark changes 5) Qualitative evaluation.

Just yesterday, I had a conversation with some Silicon Valley Marketing Managers around Social Media and using in a Community Marketing Strategy. I gave examples of what different companies are doing, how the tools have been used, and provided strategic assistance and tactical examples of the specific strengths and weaknesses of each tool. They get it, understand the concepts and are ready to deploy

The one questions that I could not ask was: WHO is reading blogs, WHO is listening to podcasts, and WHO is in Secondlife.

While we can all agree that it may likely skew towards early adopters or tech savvy folks, (awareness and tool barriers may keep it like that) we don’t know their demographic information. How old are they, where do they work, what do they do, etc.

Other than putting up a survey (like Guy Kawasaki did for his advertiser Federated Media) would it be even feasible or even accurate to apply this to other consumers bloggers, podcasts, Secondlife?

As an industry, and as a Community Manager myself, we’ll need to answer the “Who” question.

Disclosure on the Blogosphere

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In the recent past, there’s been quite a bit of discussion around bloggers that are being paid to blog, but don’t reveal their professional connections, which may motivate them to blog. The two worse cases are PayPerPost, a service that pays bloggers to talk about products (disclosure is not required) and the Walmart Flog that was created and written by PR firm Edelman.

Chris Heuer lead a roundtable last night focused down on the topic. We had some brief conversations about this at the Social Media Club on Monday, and it’s great to see such a focused conversation on it. Michael Arrington encourages folks to talk about this as it’s an issue that could unravel the trust and intention of the free web, those damn humans. You can check out Chris’s recap of the event.

If someone promotes a product or company, and is on their payroll, disclosure is required, often a simple disclaimer at the footer of a post or in a permanent location on a blogroll is sufficient.

Wiki Showdown at Web SIG

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I’m blogging live from Hurricane Electric, a web hosting company in Fremont CA who is hosting this Oct meeting of Web SIG. There are four wiki companies here; JotSpot, Socialtext, Atlassian, and Wetpaint. I was very happy to finally run into Zoli, I’ve admired his thoughts and viewpoints from his blog for quite some time.

Moderated by Peter Theony
Twiki.org and Structuredwikis LLC

  • Audience Poll
  • 80% are using wikipedia
  • 50% are wiki editors
  • Ward Cunningham was founder
  • A wiki is always in motion
  • Wikis have been around since 1995

Ben Elowitz from WetPaint
Rich user experience, niche communities, aimed at consumer space.
Many of the wikis encourage embedding of images, and code snippets to YouTube and other video sites

Jon Silvers: Atlassian Software Software
First: The Ending

  • Sharepoint is the leading indicator
  • Believes that open source will continue to grow
  • Real time collaboration
  • Consumer social networking
  • Evolve or perish

Why is everyone talking about Wikis?

  • Thousands of organizations now use them
  • Before Web 2.0 there were wikis
  • Traditional enterprise software models are broken
  • Killer App

Primary Product is called Confluence

  • 18000 customers (correction: 1,800 customers)
  • IBM Developerworks runs on confluence, SAP Network, Accenture
  • Growing at 20%

Dr. Jonas M Luster: SocialText

  • Downloaded model to download from sourceforge.
  • Gave kudos to the other wikis on the panel
  • Metaphor of Cars and Wikis. Like cars, wikis help to power movement and transportation.
  • Social text is trying to be the car, the middle ground of really good collaboration.

Scott Johnston: JotSpot

  • Purchased by Mercury Interactive (Update: This is out context, Scott’s previous company was acquired by Mercury, thanks Scott for the comment)
  • How to make a mainstream wiki
  • The core principle is the edit button!
  • Office 2.0 = Collaboration
  • Has page types/templates
  • Has a family template (I’ll have to check that out)

*Panel Discussion*



Discussing Challenges: Wikis in the past, a shared workspace

Ben: Consumer Space challenges: Awareness is an issue, which is the foundation for adoption

Jon: Workplace issues: the challenge of getting wikis adopted at the workplace is key as you may need privacy and permissions. They discourage folks from segregating information as it’s not natural to the whole purpose.

Barriers is that IT must install it. Now with this bottom up install approach, is that anyone can get involved and start it.

Jonas: Discusses how awareness has arose from etech article. Relates to linux strategy.

Where are we on the hype curve for wiki adoption?
Most folks in this room are wiki savvy. By general business users awareness is low. Where there are self claimed wiki experts suggests hype.

What are the reasons for wiki consolidation?
When wikis are small it’s easy to garden them. As wikis grows moderations will be needed.

What challenges can wikis fix?
Email is an awful way to perform collaboration. Version control is a standard feature., tracking makes it easy. The next evolution will be putting workflow into wikis

Case study for wikis are used to replace wikis

What about wikis for the intranet?

Wikis enable anyone to contribute value without being a developer or coder. It can self regulate

What kind of challenges need to be solved in the future

Awareness is now an issue but websites now can change. Great experiences need to happen.

Question and Answer

1) Discussion about legal usage of changing webpage.
2) how many wikis vendors will survive? It’s unknown.
3) Outdated information is out on the web, and overflow of information.
4) Group participation to define a “Wiki”. The best answer, as voted by the 4 panelists was the answer involving “by the people, for the people”. My answer would have been “Community Knowledge

Event Format
I would love to see the next web Sig have more focus on web presentations with a richer and deeper involvement with the vendors.

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Scott Johnston
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Web SIG Tonight. Jeremiah to be Judge

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Heh, this is fun.  I’ll be a costume contest judge for the Silicon Valley Web SIG event tonight.  I discussed the group in a previous post, or you can go to their site directly to learn more. What a way to kick off a new group. The topic focus will be based around wiki technology and deployment.

I only have my prisoner costume, which is not too matrix style, but who’s going to tell me no? I’m the Judge!  😉

Classy move by IE7 Team

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The good folks at the IE7 team have sent Mozilla’s Firefox team a cake congratulating them.  Just a few days ago I was talking about how Microsoft really gets community, and is reaching out.  Here’s another great example.

Martin and I did a podcast interview with the IE7 team, I even asked Dean “Why should someone switch from Firefox to IE?” He gave a great answer, I recommend you listen in to hear his response.

Way to go FF team for the release (I’ll upgrade as soon as it comes out) and IE teams.  Is it possible that we can peacfully co-exist in a multi-browser world?  I’ll vote yes.