Comments on: Blog Audience Measurement: Don’t forget the “Who” question! http://www.web-strategist.com/blog/2006/10/27/blog-audience-measurement-dont-forget-the-who-question/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Wed, 17 Mar 2010 19:57:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Web Strategy by Jeremiah » Factiva to host Social Media Roundtable http://www.web-strategist.com/blog/2006/10/27/blog-audience-measurement-dont-forget-the-who-question/comment-page-1/#comment-2255 Web Strategy by Jeremiah » Factiva to host Social Media Roundtable Sat, 04 Nov 2006 20:06:11 +0000 http://www.web-strategist.com/blog/2006/10/27/blog-audience-measurement-dont-forget-the-who-question/#comment-2255 [...] To date, there is no single tool that can measure social media for companies, and provide accurate benchmarking. There are several things to measure such as blog resonation, as well as determining “WHO” is creating and consuming social media. In fact, that will be a question nearly impossible to completely ever answer. [...]

[...] To date, there is no single tool that can measure social media for companies, and provide accurate benchmarking. There are several things to measure such as blog resonation, as well as determining “WHO” is creating and consuming social media. In fact, that will be a question nearly impossible to completely ever answer. [...]

]]> By: Taran http://www.web-strategist.com/blog/2006/10/27/blog-audience-measurement-dont-forget-the-who-question/comment-page-1/#comment-1950 Taran Fri, 27 Oct 2006 13:17:22 +0000 http://www.web-strategist.com/blog/2006/10/27/blog-audience-measurement-dont-forget-the-who-question/#comment-1950 Apply the Heisenberg principle. If you know the what, you do not know the who. If you know the who, you do not know the what. :-) Apply the Heisenberg principle. If you know the what, you do not know the who. If you know the who, you do not know the what. :-)

]]>