Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Top Gems from the Social Media Club Today

October 23rd, 2006 | Category: Conference, Community Marketing, Events, Social Media

At the close of the session, everyone went around the room and gave their opinions for the lessons learned.

  1. Mark: Employees are the greatest untapped communication resource.
  2. Jamie: Make your corporation internally aware of these tools, and make it bottom up
  3. Daniela: Pushing the corporate membrane, keep on doing it. There is no one social media, there are many different mediums to use.
  4. Getting people to let go to gain more is a challenge
  5. Robert Carrol: Letting go is hard, marketing folks don’t want to let go.
  6. Jeremy Pepper: It’s great to know that we’re not in a island, there are other social media folks.
  7. Bob: Relates to social media discussions to execs as describing Soylent Green –it’s about people
  8. Joel: John Schwartz is not a CEO blogger but a blogger that become a CEO
  9. Jeremiah: Social media is deployed by everyone, not just PR folks.
  10. Social Media can’t be controlled
  11. Tami: Feels that social media is taken full circle and is invigorating her passion for PR.
  12. Giovanni: Replace the term Social Media to a verb –Socializing Media

Craving more? Great write up from Joel.

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8 Comments so far

  1. Christopher Salazar October 23rd, 2006 7:12 pm

    Its great to see workshops like these talking about social media and business. Yet, its still amazing how despite the success of social media sites like MySpace and companies successfully deploying these tools, many companies and even universities still turn their heads when it comes to these tools.

    Lately, I’ve been trying to advocate these tools in academia, but I’ve seen no desire to even try. Unfortunately, it seems like time will have to pass in order for other folks to jump on the train, yet by then we might be on to the next “sozializing media.”

  2. jeremiah_owyang October 23rd, 2006 8:41 pm

    Chris

    Don’t waste your breath more than once. Tell them, make sure they heard you, then let it rest. You can’t force Social Media, it has to come naturally.

  3. 4 Marketing Blogs I Missed « Marketing Nirvāna — by Mario Sundar October 23rd, 2006 10:25 pm

    […] For those of you in the Bay Area and interested in attending, please check out the meetup site here. Now, that is definitely interesting and something I should check out. I wonder if Jeremiah attends these events. Speaking of Jeremiah, check out some of his recent coverage of social media events, here and here. […]

  4. Social Media Club workshop « Community Technology October 25th, 2006 10:21 am

    […] The workshop held by the Social Media Club was a gathering of MarCom pros and bloggers. The discussion focused around integrating social media in to the corporate media channels. Jeremiah Owyang has a super roundup from the day. […]

  5. Bob LeDrew October 25th, 2006 1:55 pm

    Gee, this sounds like a really interesting day. Wish I could have been there, but thanks for sharing the highlights and the links.

    BLeD.

  6. Social Media Club » From Social Media to Corporate Media - SM2CM October 26th, 2006 9:29 am

    […] For additional coverage on the SM2CM event, please visit Jeremiah Owyang and Giovanni Rodriguez. […]

  7. Web Strategy by Jeremiah » Video Interview at Social Media Club November 9th, 2006 3:31 am

    […] You can read my ‘top gems’ from Social Media Club, I recommend you attend next time. […]

  8. Web Strategy by Jeremiah » Sharing at the Social Media Club Workshop May 16th, 2007 8:11 am

    […] I look forward to seeing you there, here’s a summary of the last time we got together in Palo Alto. […]

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