Money continues to move away from TV to New Media

I saw this article about how NBC is reducing it’s headcount as the dollars are now shifting from TV and Movies to “New Media” which would include the Internet, Podcasting, Videoblogging.

The internet is a great medium to shift those dollars to, as it’s trackable and measuable, easy to deploy, cheap, can be highly targetted and effective, interactive, and most importantly: where the kids are and the future generations will head. Link via Bare Feed Studios

Update: Great piece from Steve Gillmore on the death of TV