Here’s a great example of four products opening up their raw data and APIs to create a new community mashup that meets the unique needs of a specialized consumer on the long tail using user generated geo tagging and syndicated dynamic vector font colors.
Behold the Frito Lay Mashup!
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Rob
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jeremiah_owyang
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greg cannon
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jeremiah_owyang
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Adam Darowski
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Jeffrey McManus
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jeremiah_owyang
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Allen
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jeremiah_owyang
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DJHowatt
















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