Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

The Greatest Mashup Eva!

October 10th, 2006 | Category: Mashups

Here’s a great example of four products opening up their raw data and APIs to create a new community mashup that meets the unique needs of a specialized consumer on the long tail using user generated geo tagging and syndicated dynamic vector font colors.

Mashup

Behold the Frito Lay Mashup!

9 Comments so far

  1. DJHowatt October 10th, 2006 7:17 pm

    What, it was two hours since your last entry and you just had to find something to write about?
    :-)

  2. jeremiah_owyang October 10th, 2006 7:22 pm

    after the gootube explosion yes, it was a slow day.

  3. Allen October 10th, 2006 7:26 pm

    do the pretzels really belong there? or were they just stuck in to please the Frito Lay execs? :)

  4. jeremiah_owyang October 10th, 2006 7:48 pm

    Allen,

    Good point… pretzels are not part of the cheese ‘data type’, so this is a bit odd.

    Someone call standards.

  5. Jeffrey McManus October 10th, 2006 10:27 pm

    Cheese Fix(tm)

  6. Adam Darowski October 11th, 2006 4:52 am

    Does this make Chex Mix the Amazon of snack mix mashup explosion (the granddaddy)?

    :)

  7. jeremiah_owyang October 11th, 2006 5:21 am

    Oh Adam,

    Chex mix is “SnackMash 1.0″.

    its oldschool

  8. greg cannon October 11th, 2006 6:25 am

    1.25 ounce bag? I’m guessing there was room in there for about 1.25 of each chip/pretzel ;)

  9. jeremiah_owyang October 11th, 2006 7:47 am

    I think it’s 1.75 oz. It was a plentiful mix.

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