Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Social Media Club | Oct 23rd in Palo Alto

When I first sat down to talk with Kristie Wells at Bloggercon we hit it off right from the start. She and Chris are two of my social media peers that are leading the charge in education and implementing social media. They’ve invited me to attend as ‘blogger press’ to an upcoming event.

It’s my understanding that this event will be a valuable workshop for folks that need to understand social media, how to implement, and to learn best and worst practices (I’ve got some examples of both). For those that work at corporations there is a fee, and for those individuals that don’t have an educational resource budget, there are opportunities to apply for ‘partial scholarships’. Contact Kristie to learn more, please tell her I reffered you.

The event is called From Social Media to Corporate Media: An Interactive Workshop for High Tech Communications Professionals

“This workshop is a unique hybrid of a traditional conference and an unconference, blending the best of both worlds. During the course of the afternoon on Monday October 23rd you will hear short talks from leading Social Media practitioners and engage in conversations with other Silicon Valley professionals, leaving the workshop with an understanding of how your company can benefit from producing Corporate Media using Social Media tools. Registration costs $150 and can be done online using Mollyguard. After the workshop, stay for an evening cocktail reception hosted by SAP and Social Media Club. If you are unable to attend the workshop, you may purchase a ticket for the reception for only $25, which is included in the cost of event registration.”

Some of the highlights of the afternoon include the following sessions:

  • The Corporate Media Opportunity
  • Social Media Strategy
  • Social Media Engagement Tactics
  • Social Media Case Study - SAP
  • Social Media BrainJam
  • Cocktail Party Presented by SAP and Social Media Club
  • Sessions will involve the following folks (and you) Chris Heuer, Robert Scoble, Lisa Stone, Giovanni Rodriguez, Geoff Kerr of SAP.

I’m hoping that at the next event, I can share how we’ve deployed Community Marketing at Hitachi Data Systems (heck maybe we can host it). Regardless, I really encourage you to attend, come and meet me, Kristie, and a variety of other good folks. See you there! Sign up info here.

5 Comments so far

  1. Kristie Wells October 11th, 2006 4:38 pm

    Jeremiah,

    We would be honored to have you as a guest speaker at the next event, and if Hitachi is willing to open their doors to host it, even better.

    The idea is to hold these Social Media ‘workshops’ on a regular basis (either monthly or every other) and have experts from all over the world come in to share their experiences (good and bad) and discuss best practices. All this with the end goal that we each come out of it learning a little something new each time.

    Thank you for your support and let’s do discuss your speaking at the next one.

  2. jeremiah_owyang October 12th, 2006 7:20 am

    Kristie

    Thank you, let’s talk later about Hitachi Hosting the next workshop. What a great event you’ve put together.

  3. Kristie Wells October 12th, 2006 3:24 pm

    Thanks Jeremiah.

    Oh, and I forgot to note in my earlier post - I will only consider you as a speaker for the next event if you promise to only use flattering photos of me going forward (if there is any). :)

  4. jeremiah_owyang October 12th, 2006 3:29 pm

    All photos of you are flattering :)

  5. […] I was fortunate to enjoy lunch with fellow Strategist (Business Strategy mind you not Web Strategy) yesterday. We discussed the long term impacts that web and social media has on business. Here’s a picture I took a while ago at the Social Media Club’s Oct 23rd event From Social Media to Corporate Media. Here’s some other pics of their incredible work cubicle environment, and some interesting art in their lobby. (I asked before taking these pics FYI) “Headquartered in Palo Alto, California, SAP Labs U.S. is the first SAP Lab established outside of Germany. The mission of SAP Labs U.S. is to leverage the many valuable assets within Silicon Valley and the expansive U.S. market in order to drive innovation, strategic partnering, and field support/customer success. Over the past ten years, SAP Labs U.S. has grown dramatically from 25 to more than 1,500 people.” (More on SAP site) […]

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