Comments on: “Web 2.0 for Corporate America” says Mercury News http://www.web-strategist.com/blog/2006/10/09/web-20-for-corporate-america-says-mercury-news/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Thu, 18 Mar 2010 00:18:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Lynda Radosevich http://www.web-strategist.com/blog/2006/10/09/web-20-for-corporate-america-says-mercury-news/comment-page-1/#comment-2026 Lynda Radosevich Mon, 30 Oct 2006 15:40:49 +0000 http://www.web-strategist.com/blog/2006/10/09/web-20-for-corporate-america-says-mercury-news/#comment-2026 About businesses that want nothing to do with social media - the options, as Jeremiah points out -- are to close their eyes or do try to harness the new forms in ways that benefit individuals and their companies. In any case, the debate reminds of stories I used to write for Computerworld in the mid-90's when CIOs debated whether to allow employees access to the web. It seems hilarious now. About businesses that want nothing to do with social media – the options, as Jeremiah points out — are to close their eyes or do try to harness the new forms in ways that benefit individuals and their companies. In any case, the debate reminds of stories I used to write for Computerworld in the mid-90’s when CIOs debated whether to allow employees access to the web. It seems hilarious now.

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2006/10/09/web-20-for-corporate-america-says-mercury-news/comment-page-1/#comment-1356 jeremiah_owyang Tue, 10 Oct 2006 08:54:27 +0000 http://www.web-strategist.com/blog/2006/10/09/web-20-for-corporate-america-says-mercury-news/#comment-1356 Why yes Matt, we certainly can do this. It's about enabling a conversation. Marketing as we know it is no longer uni-directional. The advanced marketers realize that marketing is about conversations (dialogue) Proof point: I've lead this for Hitachi Data Systems! Blogs: (anyone can leave comments) http://www.hds.com/company/blogs.html Forums: (anyone can leave a comment) http://forums.hds.com Wiki: (for a while this was wide open, due to vandals we've restricted membership to trusted community members) storagebloggers.pbwiki.com/ RSS: (Users can subsribe or unsubscribe at will) http://www.hds.com/company/syndication.html Your Question: What do you recommend to businesses that are jumping onto the internet, but are scared about negative comments? My Answer: If busineses want to hide from what folks are saying about them they can close their eyes, but in reality this will NOT make it go away (Dell is a good example of a company that ignored what folks were saying, also check out krypotonite) by not paying attention and responding, it can be a disaster. Check out all my thoughts on "Community Marketing" by clicking on the categories section on right. Also check out "Social Media". Why yes Matt, we certainly can do this.

It’s about enabling a conversation. Marketing as we know it is no longer uni-directional. The advanced marketers realize that marketing is about conversations (dialogue)

Proof point: I’ve lead this for Hitachi Data Systems!

Blogs: (anyone can leave comments)
http://www.hds.com/company/blogs.html

Forums: (anyone can leave a comment)
http://forums.hds.com

Wiki: (for a while this was wide open, due to vandals we’ve restricted membership to trusted community members)
storagebloggers.pbwiki.com/

RSS: (Users can subsribe or unsubscribe at will)
http://www.hds.com/company/syndication.html

Your Question:
What do you recommend to businesses that are jumping onto the internet, but are scared about negative comments?

My Answer:
If busineses want to hide from what folks are saying about them they can close their eyes, but in reality this will NOT make it go away (Dell is a good example of a company that ignored what folks were saying, also check out krypotonite) by not paying attention and responding, it can be a disaster.

Check out all my thoughts on “Community Marketing” by clicking on the categories section on right. Also check out “Social Media”.

]]> By: Matt http://www.web-strategist.com/blog/2006/10/09/web-20-for-corporate-america-says-mercury-news/comment-page-1/#comment-1355 Matt Tue, 10 Oct 2006 06:38:12 +0000 http://www.web-strategist.com/blog/2006/10/09/web-20-for-corporate-america-says-mercury-news/#comment-1355 We all know you can generate business from social websites, such as myspace, but can you open your business website and make it social? What I mean by this is the that most professionals are scared to jump into the social community and expose themselves. I've built a few websites for clents that don't want anything to do with forums, blogs, or comments...I try to explain how this can benefit their business, but many clients are just too scared about negative remarks. What do you recommend to businesses that are jumping onto the internet, but are scared about negative comments? We all know you can generate business from social websites, such as myspace, but can you open your business website and make it social?

What I mean by this is the that most professionals are scared to jump into the social community and expose themselves.

I’ve built a few websites for clents that don’t want anything to do with forums, blogs, or comments…I try to explain how this can benefit their business, but many clients are just too scared about negative remarks.

What do you recommend to businesses that are jumping onto the internet, but are scared about negative comments?

]]> By: deb http://www.web-strategist.com/blog/2006/10/09/web-20-for-corporate-america-says-mercury-news/comment-page-1/#comment-1351 deb Tue, 10 Oct 2006 00:19:39 +0000 http://www.web-strategist.com/blog/2006/10/09/web-20-for-corporate-america-says-mercury-news/#comment-1351 Thanks for that! Hope to see you at office2.0 this week!! Thanks for that! Hope to see you at office2.0 this week!!

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