How will Yahoo! respond to GoogTube? (Vote in the comments)
How could Yahoo! respond to the Google acquisition of YouTube, the 10th most visited website in the internet? A few scenarios:
- Resist the acquisition, call in the Fed to suggest that a monopoly between Google Video and YouTube will dominate the landscape?
- Outbid Google for YouTube?
- Partner with Blip, Revver, or other video sites?
- Enhance or start uber-marketing the Yahoo Video site?
- Move away from being the upload portal and build out Jumpcut to be the creation portal?
- Establish working partnership with iTunes for deliver of content?
- Serve up TV shows with traditional TV and Movie Media Networks?
- Focus on something else?
- Other (Leave a comment)
In the comments below, tell me what you think (leave the #s that you may think or suggest your own). More thoughts from Arrington.
Note: I’m a shareholder of Yahoo stock, have friends there, and use several of their products.
Update: Google has purchased YouTube for 1.65 bil.
Update: YouTube talks with Universal, Sony and CBS for content deal.
4 Comments so far
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They could donate some money to the RIAA and MPAA to help fund the lawsuits on copyrighted material that is sure to bug YouTube for quite a while.
Or they could do #8. It seems only natural for somebody to create a flickr/youtube/user created music type site. Set up a decent tagging system and you can find all kinds of good content for whatever thing you are interested in being entertained by.
How about a combination of 3 and 5 and build up their podcast search to include video search as well (not just yahoo video).
Blip.tv, Vimeo, Revver; all of these are creation-driven. Yahoo! could have a field day with these.
[…] Earlier today Jeremiah was looking for answers as to how Yahoo might react. His position that Yahoo might choose to approach content creation and avoid being just another uploader (ie copy of YouTube) is spot on. Vimeo, Blip.tv (my fav), VideoEgg, Revver, etc. are all good purchase options, though they may want to redesign Jumpcut to that end. […]
[…] Insightful article by Money CNN on Who’s Next after YouTube. In my last post on this topic, I’m curious to see how Yahoo will react. Here’s some bullets on some recent transactions on this emerging video market transactions: I quote from the article: […]