Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

ConnectBeam delivers secured Social Tagging for the Enterprise

It’s really a small world, podcasting buddy Dennis McDonald and I both know Puneet, my colleagues at Hitachi Data Systems also introduced me.

Had a nice product demo from Puneet Gupta (his blog) the CEO and founder from Connectbeam. In summary, they’ve created an ASP application and appliance that can deliver social tagging (bookmarketing) to enterprise Intranets. Unlike Delicious, this could serve as a more secure way to find out what your trusted peers have tagged, look for recomended values, or deliver contextual results from your internal search engine. One of the unique features is the ability to segment tags into categories, this can be useful for sales account teams that want to bookmark information on the web about a particular account.

Being a secured app, folks could benefit from not having to worry about competitors finding out about tags, I document how to do this for Web Marketing Research. There’s a pretty nifty tag cloud feature, which can easily help identify the information architecture hot spots in your orginzation.

I expressed to the Puneet that fast adoption will be needed. Fortunatly, he had the foresight to present at next week’s Office 2.0 event in SF. I gave Puneet some Web Strategy suggestions, to get folks in the enterprise to adopt quickly, consider partnering with a evangelist, harness social media, partner with other enterprise apps like Sharepoint, Facebook, Linkedin, Browsers, or provide a widget for enterprise blogging packages.

Puneet will need to move very quickly, as I suspect that Delicious or browsers will offer services like this in the near future.

Puneet, good luck at Office 2.0 and good meeting you yesterday in person at Lunch 2.0.

1 Comment so far

  1. Puneet Gupta October 8th, 2006 9:11 pm

    Jeremiah:
    It was great meeting with you. Thank you for the recommendations to some of the folks. I look forward to staying in touch.

    It will be very interesting to see this space unfold over the next few years.
    best,
    Puneet

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