Understanding DEMO

I’ve never been, but hear quite a bit about this unique ’show’, it’s an opportunity for emerging and hopeful startups to show off their product to a large and captive audience in a creative non-traditional way.

DEMO: The Launchpad for Emerging Technology.

“DEMO is the premier launch venue for new products, technologies and companies. For more than 16 years, DEMO has established a reputation for identifying and presenting to an elite audience the products most likely to have a significant impact on the marketplace and market trends in the coming year. Each product is carefully screened and selected by DEMO’s Executive Producer, Chris Shipley, one of the top trend spotters in the personal technology product industry. DEMO is held two times a year; one in February, and one in September.” -Read About page

A Unique Way to Launch your Product, it’s a Show!
This next week in San Diego several companies will be taking the stage, the process is different than any expo as here’s the challenge, it’s a like a show.

“…DEMO would be about the products; would require timed, live demonstrations; and would not allow PowerPoint presentations! These rules still stand and, in recognition of the difficulty of communicating the power and value of emerging technologies on stage in a short 360 seconds, DEMO producers honor outstanding presentations by selecting DEMOgods…” More about Demo gods, and some previous ‘winners’

The official DEMO organizers have provided some tips to those who are presenting. Interesting followup suggestions here. Perhaps the best thing to do is to hire a consultant who specializes in this unique presentation. Shel Israel has quite a bit of experience with this, I’d recomend talking to him if you’re going to present, here he is with his Blogging Partner Robert and client Carlos.

I wanted to wish CEO Carlos Garcia a successful presentation. I’ve had a sneak screenshots and some time to play with his product Scrapblog and suspect it’s a unique product for a wide audience. It could be a network publishing platform if deployed and positioned correctly. He’s recently launched a blog which will chronicle his journey. A podcast recording of Scoble’s review of Scrapblog is on TalkCrunch (26:16 minutes into the podcast).

I know this is cheesy, but DEMO reminds me of that song by Eminem, Lose Yourself. Carlos please hold your spaghetti.

What other companies are presenting at DEMO? It’s not listed on the site, (although the schedule says it was supposed to announnce on Sept 22) I’m curious to know. (Techcrunch lists some companies from Feb 07 to watch)

This entry was posted on Sunday, September 24th, 2006 at 4:30 am and is filed under Conference, Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.