How do you get from Web 1.0 to Web 2.0 in the Enterprise?

Posted on September 22nd, 2006 in: Social Media

Excellent thought providing piece from Brian who discusses that he does see the value in modern ‘grass roots’ social software from the enterprise (meaning intranet). He raises a valid question of HOW do we get adoption to occur?

Perhaps the following: Awareness, Education, Training, and show them and lead by example. It’s an “and” by the way, provide both tools at first and migrate.

Update: Dennis has some interesting observations from the new Internet Conference in Virginia, many of his notes about enterprise and the new web are related.

Filed under: Social Media

http://www.connectbeam.com Puneet Gupta

So much can be said on this topic. I am sure Clayton Christensen and Geoffrey Moore would have a field day with this one…

Brian’s point is very valid. Anytime you have (or can provide) a ‘hand shake’ to the past, the adoption would be that much more quicker.

Jeremiah’s response is very practical, given that the cost of trying a Web 2.0 based tool in parallel with the old is not that much these days – the two can co-exist till the adoption inflexion point.