Headed to Roys. #sxsw 4 hrs ago

How do you get from Web 1.0 to Web 2.0 in the Enterprise?

Categories: Social MediaPosted on September 22nd, 2006

Excellent thought providing piece from Brian who discusses that he does see the value in modern ‘grass roots’ social software from the enterprise (meaning intranet). He raises a valid question of HOW do we get adoption to occur?

Perhaps the following: Awareness, Education, Training, and show them and lead by example. It’s an “and” by the way, provide both tools at first and migrate.

Update: Dennis has some interesting observations from the new Internet Conference in Virginia, many of his notes about enterprise and the new web are related.

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  • So much can be said on this topic. I am sure Clayton Christensen and Geoffrey Moore would have a field day with this one...

    Brian's point is very valid. Anytime you have (or can provide) a 'hand shake' to the past, the adoption would be that much more quicker.

    Jeremiah's response is very practical, given that the cost of trying a Web 2.0 based tool in parallel with the old is not that much these days - the two can co-exist till the adoption inflexion point.
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