SuperDistribution and Viral Marketing
Categories: Social MediaPosted on September 21st, 2006Dennis has insight into a new form of E/CGM (Update: Dennis tells me a that Voxant distributes news from companies like Fox, Bloomberg and TV Networks) on roids called Super Distribution:
“Visitors to subscribing web pages are encouraged to copy and embed Voxant’s viral mashing code within their own web pages; the process of generating the code snippet provides identity information on the new viral partner back to Voxant. Once the new partner starts generating additional download or streaming from Voxant, the overall revenue share is recalculated.”
I covered some folks doing something like that in MySpace, and I called it Viral Chicklets. Also learn about Revver, which has a profit sharing model for content you upload.
Remember this: Consumers are Now Producers!
Jobs for the Web Strategist- Social Media Strategist at M Booth & Associates, Inc. (New York, New York)
- Digital Group Manager/Account Director (GM/AD) at Weber Shandwick, New York (New York, New York)
- Social Media Manager at Hilton Worldwide (Dallas, Texas)
- Manager Web 2.0 at LexisNexis (New York, New York)
- Midwest or Southwest Sales Director at LiveWorld (Chicago, Illinois)
- Director of Knowledge Management at ClimateWorks (San Francisco, California)
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Jeremiah Owyang
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Partner, Customer Strategy
Altimeter Group
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