SuperDistribution and Viral Marketing

Dennis has insight into a new form of E/CGM (Update: Dennis tells me a that Voxant distributes news from companies like Fox, Bloomberg and TV Networks) on roids called Super Distribution:

“Visitors to subscribing web pages are encouraged to copy and embed Voxant’s viral mashing code within their own web pages; the process of generating the code snippet provides identity information on the new viral partner back to Voxant. Once the new partner starts generating additional download or streaming from Voxant, the overall revenue share is recalculated.”

I covered some folks doing something like that in MySpace, and I called it Viral Chicklets. Also learn about Revver, which has a profit sharing model for content you upload.

Remember this: Consumers are Now Producers!

This entry was posted on Thursday, September 21st, 2006 at 3:29 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.