Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

Anil comes to Hitachi Data Systems, Blogger Relations in Real life.

I’ve had a variety of Alpha bloggers at Hitachi Data Systems, but today was even MORE special as I hosted a blogger from the data storage industry. I had the privledge of taking to lunch Anil Gupta, a Data Storage blogger that’s very active (and quite vocal) in the Data Storage Blogosphere. My role as a ‘Community Manager’ is usually online, however I’m starting to meet folks in our industry in person now, it’s a natural evolution. My CTO, Hu Yoshida really wanted to meet Anil, I’m far from being as interesting, but we had fun anyways.

We had a variety of conversations:

  • Heh, he doesn’t like it that I treat him like an analyst. Paid or unpaid, Anil, you do make analysis and decisions, folks read them and you influence them. Remember markets are conversations!
  • He told me that his impression of HDS has been changed due to the blogs and forums, to me, that’s an amazing, amazing compliment!!!
  • Anil was surprised when I told him that the HDS bloggers are not edited or screened, they all have access to their blog accounts and publish at will.
  • I think I convinced him that his opinion is indeed important, influential, and I take him very seriously regardless of if he has 1 or 1000 readers, every voice matters.
  • I know what it’s like to be pitched, as web companies pitch me all the time
  • Surprising, he didn’t like my approach on ‘building a relationship’ vs just a pitch. Sorry Anil, I’m not going to change, more on that to come in the future (edit: I still stand by my thoughts on ‘How to pitch to a blogger‘)
  • Anil called me a ‘Blog Manager’, which is funny because that’s just one part of my job.
  • Lastly, your employers should feel lucky to have you, A few weeks ago, I recommended to our recruiters to hire from this list that I put together of passionate folks in our industry.

Anil, you and other Data Storage bloggers are always welcome at Hitachi Data Systems, please let me know next time you’re in town, next time I’ll take you to San Jose Japantown at Hu’s favorite sushi joints.

Anil Gupta and Jeremiah Owyang

5 Comments so far

  1. RisingSunofNihon September 9th, 2006 5:18 am

    Sounds like you two had a very productive chat! I am interested in hearing why Anil doesn’t think building relationships is a good idea, so I’m looking forward to your follow-up post.

  2. jeremiah_owyang September 9th, 2006 9:32 am

    Bill, interesting blog you’ve got

    http://www.risingsunofnihon.com/

    I know Easton, in fact I helped with his very first podcast! Say Hi for me.

    I’ll let Anil respond, his points make sense, he’s a very logical gent.

  3. jeremiah_owyang September 9th, 2006 10:44 am

    Read this interview of Brian Oberkirch by Shel Israel

    Point #7 is what I agree with.

    http://redcouch.typepad.com/weblog/2006/09/brian.html

  4. Anil Gupta September 12th, 2006 10:09 am

    Jeremiah,

    Thanks for hosting me at HDS, lunch and excellent discussion. I think we packed in 8 hrs of material in 2 hrs conversation … will keep me busy for few months to write on all topics we discussed.

    Sorry, I had to miss the lunch 2.0. Just getting back to regular life after 3 days of golf. So lot to catch up.

    Anil

    P.S. Bill, I am planning to write more about relationship and blogging, as time permit.

  5. […] At Hitachi Data Systems I had an informal role to be responsible for Blogger Relations, I’ve reached out, built relationships, and even met them in real life. Microsoft IE team treats me like a blogger analyst and has invited me to cover their beta and final release of their product. Now, at PodTech, I consult our Fortune 1000 clients on how to deploy Social Media. Here’s a crash course on Blogger Relations. […]

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