Angry Angry Customers

As a community manager, this is my worst nightmare.  Oh boy, I guess user input wasn’t part of the feature release process. Mike Arrington has the story, and end of day wrap up. Fast responses from the product team, however the damage will take time to undo.

I’ve seen feature releases happen many times with websites where users were not involved, the results are hit and miss.  I like 37 Signals approach, they involve users/customers nearly every step of the product development cycle.  Customers have such ‘loud’ voices now, they’re in charge now, what’s your thoughts?