Attention Information Architects!
A few days ago we discussed what a Microformats for the Non-Technical Web Professional or Marketer. I’d like to try to further narrow down the definition:
Microformats: Structured Information from Unstructured Content
I hope the Information Architecture community gloms onto Microformat concept by the end of the year. Not only do we need their help to guide the content criteria, but this is a tool that can really help them structure unstructured content from a ‘bottom-up’ approach –In many ways this is ‘organized folksonomy’.
The internet community as a whole needs to start thinking about these standards as we the web continues to become an unstructured conversation, and mobile access becomes mainstream. Soon, content producers and content consumers will want content in a structured way.
Damon just sent a link to this book called Word or Mouth Marketing by Andy Sernovitz. It’s really worth reading Guy’s thoughts on this –he has a summary in some clean bullet points.
David doesn’t like the term Web 2.0, nor does Andy (read comments) so what should we call it?
No, as that doesn’t include Rich Internet Applications like AJAX.
No, as that term won’t be relevant 10 years from now.
Same issue as Social Media –it doesn’t account for RIA.
I give up, please help –what’s the best term to use?
Flickr has integrated it’s Photo feature with Yahoo Maps. I’ve selected a few photos by dropping them on a map at Hitachi Data Systems. Stewart has posted more details from the official Flickr Blog.
Ian from Yahoo has some additional info about Upcoming.org and maps.
I’m watching Thomas Hawk as this is a space that Zooomr has been in already –Zoomr will be one of the companies presenting at the Web Expo at Lunch 2.0.
Folks are already using Flickr for Marketing such as events, people, companies, and products, this will add yet another level of richness –more to come on this soon.
It’s true, I have paper magazine subscriptions that I actually read. I read tech magazines as they provide me with confirmation of what I already read on the blogospere, or summarize information with additional facts. Of course, paper is still helpful when I don’t have internet access –I’ll spare you the details of when and where that is.
I really enjoyed reading the article “Blogging for Dollars” on page 65 of this Sept 2006 issue. Here’s the highlights:
- Michael Arrington is picture smoking a cigar while money if flying around –(Valleywag had way to much fun)
- It mentions the TechCrunch parties (I did photoblogs for Naked and August).
- 1.5 Million regular readers to TechCrunch.
- TechCrunch earns $60,000 in ads a month.
- Boing Boing gets $1 Million a year in Ad revenue (Split between 4 people).
- Web Advertising will grow 50% to 23 billion by 2010.
- The average cost of an Ad is $8 per 1000 impressions.
- 50 Million Blogs and growing (That doesn’t include many social sites like MySpace).
- A new blog is launched ever 2 seconds.
- 71% of Americans have Internet access at home.
- Americans age 13-24 spend moretime online than using TV (That means Web is the primary medium for adults at work, and for their kids at home).
- Federated Media has a strong model, and an aggressive eight person sales team (see bud James Gross if you need help).
- Average CPM (Cost per 1000 impressions) is $8, the aim is to get $20 to $30 dollars CPM.
- 36% of TechCrunch readers spend more than 40 hours per week online.
- More than one-third of the TechCrunch audience e have a salary of $100,000.
- 12% makes more than $250,000.
- Arrington make $50,000 from the August Techcrunch party (and I got a ton of traffic).
I just signed up for Google’s office suite that is being announced and released this week. Scoble wonders if Google is hiding information from bloggers, as they told the traditional press on Friday before sharing with bloggers. Often, Google will give a sneak peak to bloggers as a way to get the word out. This time they’ve done the opposite.
- What if I need more than the 2gigs of data storage they provide?
- What will they do with this data?
- Will it be shared with others?
- Will it be used to learn more about me and my communication style?
- What’s the catch? I know there’s a catch.
I knew this was the future –let’s get rid of desktop applications when possible and just use browsers.