A few days ago, I had a wonderful conversation with Carlos Garcia, the CEO of the self-funded Scrapblog startup. I promised to give a trial run of his Visual Mashup, I just tried creating a Scrapblog, which is an online version of a scrapbook.
I quickly imported my flickr pictures, and then selected a theme. I grabbed some of my more famous photos –those from the most recent TechCrunch 7 party.
Scrapblog Demo of TechCrunch7
Find out what REALLY happened at TC7. You’ll see pics of Scoble (and his Camera), Pepper, Laughing Squid, the Guy, Winer, Canter, and Flockstar.
I had the same issues as Tara, the Scrapblog would not embed. The player is kinda slow –that needs to be improved (Hint: Flatten to image). I also want to see collaboration between multiple authors, perhaps use your ‘flickr contacts’. The editor is a tad slow, however the interface is pretty intuitive. So far, I’m really impressed by this mashup –there are other features I think that should be included, I sent the info to Carlos.
I’m not employed by Scrapblog (Although a few of my friends are helping them) –but I’m willing to try interesting or cool new products and blog about it.
Maybe, someday he’ll fly me out to Miami to meet the team –I’ve got some other ideas.
Recently, I’ve encountered a Usability Professional who may or may not realize that he is really doing Information Architecture work (but considers it Usablity). By performing a content audit, analyzing data, and sorting for display, he is really thinking in a larger perspective than just process orientated usablity.
Difference between Usability Professionals and Information Architects:
Content Focused. Goal is to understand and categorize information in a way that makes sense to the user. Understands that content may be accessed in multiple methods –data is perceived and consumed in different ways. Analogy: They organize the products, aisles, and signs in the store.
Process Focused. Goal is to create efficient process to complete a task. Seeks to create process to benefit majority of users. Analogy: They streamline how folks get around the store, organize the checkout process, and also help with signs.
Both of the above fall in the realm of User Experience Research –if you’ve not done so already, please learn Jesse James Garrett’s Elements of User Experience –memorize the 5 planes (PDF). Have you seen the website Ok Cancel? Worth a look, the cartoons are pretty funny.
Attention Information Architects!
A few days ago we discussed what a Microformats for the Non-Technical Web Professional or Marketer. I’d like to try to further narrow down the definition:
Microformats: Structured Information from Unstructured Content
I hope the Information Architecture community gloms onto Microformat concept by the end of the year. Not only do we need their help to guide the content criteria, but this is a tool that can really help them structure unstructured content from a ‘bottom-up’ approach –In many ways this is ‘organized folksonomy’.
The internet community as a whole needs to start thinking about these standards as we the web continues to become an unstructured conversation, and mobile access becomes mainstream. Soon, content producers and content consumers will want content in a structured way.
Damon just sent a link to this book called Word or Mouth Marketing by Andy Sernovitz. It’s really worth reading Guy’s thoughts on this –he has a summary in some clean bullet points.
David doesn’t like the term Web 2.0, nor does Andy (read comments) so what should we call it?
No, as that doesn’t include Rich Internet Applications like AJAX.
No, as that term won’t be relevant 10 years from now.
Same issue as Social Media –it doesn’t account for RIA.
I give up, please help –what’s the best term to use?
Flickr has integrated it’s Photo feature with Yahoo Maps. I’ve selected a few photos by dropping them on a map at Hitachi Data Systems. Stewart has posted more details from the official Flickr Blog.
Ian from Yahoo has some additional info about Upcoming.org and maps.
I’m watching Thomas Hawk as this is a space that Zooomr has been in already –Zoomr will be one of the companies presenting at the Web Expo at Lunch 2.0.
Folks are already using Flickr for Marketing such as events, people, companies, and products, this will add yet another level of richness –more to come on this soon.
It’s true, I have paper magazine subscriptions that I actually read. I read tech magazines as they provide me with confirmation of what I already read on the blogospere, or summarize information with additional facts. Of course, paper is still helpful when I don’t have internet access –I’ll spare you the details of when and where that is.
I really enjoyed reading the article “Blogging for Dollars” on page 65 of this Sept 2006 issue. Here’s the highlights:
- Michael Arrington is picture smoking a cigar while money if flying around –(Valleywag had way to much fun)
- It mentions the TechCrunch parties (I did photoblogs for Naked and August).
- 1.5 Million regular readers to TechCrunch.
- TechCrunch earns $60,000 in ads a month.
- Boing Boing gets $1 Million a year in Ad revenue (Split between 4 people).
- Web Advertising will grow 50% to 23 billion by 2010.
- The average cost of an Ad is $8 per 1000 impressions.
- 50 Million Blogs and growing (That doesn’t include many social sites like MySpace).
- A new blog is launched ever 2 seconds.
- 71% of Americans have Internet access at home.
- Americans age 13-24 spend moretime online than using TV (That means Web is the primary medium for adults at work, and for their kids at home).
- Federated Media has a strong model, and an aggressive eight person sales team (see bud James Gross if you need help).
- Average CPM (Cost per 1000 impressions) is $8, the aim is to get $20 to $30 dollars CPM.
- 36% of TechCrunch readers spend more than 40 hours per week online.
- More than one-third of the TechCrunch audience e have a salary of $100,000.
- 12% makes more than $250,000.
- Arrington make $50,000 from the August Techcrunch party (and I got a ton of traffic).
I just signed up for Google’s office suite that is being announced and released this week. Scoble wonders if Google is hiding information from bloggers, as they told the traditional press on Friday before sharing with bloggers. Often, Google will give a sneak peak to bloggers as a way to get the word out. This time they’ve done the opposite.
- What if I need more than the 2gigs of data storage they provide?
- What will they do with this data?
- Will it be shared with others?
- Will it be used to learn more about me and my communication style?
- What’s the catch? I know there’s a catch.
I knew this was the future –let’s get rid of desktop applications when possible and just use browsers.
Great write up from Rob Grady about the Difference between a Product Manager and a Project Manager.
Thanks Ron, now that’s cleared up, let’s take a look at another similar role.
Product Manager vs Product Marketing Manager
I know that folks have a hard time understanding the difference between product managers and product marketing managers. At many startups, the Product Manager may do the marketing role, or in some cases the roles will be split between the Product Manager and Community Manager.
Here’s a definition of a Product Marketing Manager from Wikipedia:
“In smaller high-tech firms or start-ups, product marketing and product management functions can be blurred, and both tasks may be borne by one individual.
However, as the company grows someone needs to focus on creating good requirements documents for the engineering team, whereas someone else needs to focus on how to analyze the market, influence the “analysts”, press, etc.
When such clear demarcation becomes visible, the former falls under the domain of product management, and the later, under product marketing. In Silicon Valley, in particular, product marketing professionals have considerable domain experience in a particular market or technology or both.”
I typically view that Product Marketing Managers are ‘outbound’ and are responsible aligning the product with the market/customer. The could/should deliver the requirements to the Product Manager who will build the requirements into the development or engineering cycle.
Community Managers can obtain requirements
As mentioned above, the Community Manager (a new role that’s emerged) can also deliver customer requirements to product teams. I’m a Community Manager, and I know several, we’re working on a project to start to define our role. Unlike a PM or PMM, the primary role is to be a customer advocate or community advocate. Sometimes a CM should line up the right folks in the company to communicate with the community –kinda like a messenger. More to come on this later.
In my experience, usually the Product Manager, Product Marketing Manager in Silicon Valley often justly deserve a six figure salaries. I suspect project managers depend on experience and skill level.
MynoteIT allows students to collaborate using the web to share notes, class schedules, and create project teams reports studentl.inc.
When I was in college I heard of students that actually paying for rent by going to the large class (400+ student lecture halls) taking notes, and then selling to other students.
This model by mynoteIT will allow groups to quickly share. Could this create an opportunity for professional note takers to sell notes using paypal or will this encourage collaboration among all students?
The internet is helping folks to quickly connect –interesting the impacts it makes on socienty. Lifehack has a review of mynoteIT.