I’m Thinking Small.
I work at a big company, (our reported headcount is larger than the employee base of Microsoft or Google combined) but my mission is to think small.
What does small mean?
It means that every single voice is important, and so is every customer. It means that every customer has specific needs and no too alike. It means that there are real people behind those forums, blogs, and trouble tickets, both at our company and customers.
- I’m listening to the marketplace.
- I teach the right people in our company to listen.
- I want to have individual conversations with people using the web.
- I teach the right people in our company to use web tools to have these small conversations.
- It means that we don’t think of marketplaces but we think of individuals that are talking to each other using the conversational web.
- As the Community Manager, I’ll be an internal advocate for customers.
- Using the web, we can be a better company, listen, converse, and build better products and services with our customers.
I’ll be having lunch with Anil, an industry blogger, and a data storage expert in a few weeks. Hu, our CTO Blogger wanted to come, but he’ll be traveling –I’ll be happy to host Anil. Anil, this doesn’t mean I think you’re small, but it means that your individual opinion and comments matter both to folks in our industry and to us.
Who said big companies can’t think small?
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[…] As a Community Manager, I promise to be a customer advocate. I will listen, dialogue, then listen again, I think small (Edit: My thoughts about thinking small). I wrote about this very topic a few months ago –it still holds true. […]
wonderfully said, what’s the point of the technology if all we can think about is numbers
Jeremiah,
I am looking forward to having lunch and talking about your experiences with corporate blogging. Sorry that Hu wouldn’t be able to join us. Next time, you, Hu or any of other HDS Bloggers are in Seattle, lunch on me.
Anil
We’ll have a nice chat over Sushi Anil, looking forward to it.
[…] Anil, thank you, I’m so glad that you recoginize our efforts to treat every individual as important, every voice counts and we’re really listening. Yup, big companies can think and act small. […]