Comments on: How do you Pitch to a Blogger? http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Mon, 15 Mar 2010 14:02:00 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Web Strategy by Jeremiah » Lessons in Blogger Relations http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-5070 Web Strategy by Jeremiah » Lessons in Blogger Relations Tue, 26 Dec 2006 23:02:18 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-5070 [...] 3) Know your bloggers and know them well. I’m echoing Michael here, as you should really spend time reading a blogger in your industry before making contact, and especially before pitching to one. How do you pitch to a blogger? You don’t. , it’s a very different approach. I get pitched several times a week, it’s easy to spot who reads me and who doesn’t, guess who gets the welcome. [...]

[...] 3) Know your bloggers and know them well. I’m echoing Michael here, as you should really spend time reading a blogger in your industry before making contact, and especially before pitching to one. How do you pitch to a blogger? You don’t. , it’s a very different approach. I get pitched several times a week, it’s easy to spot who reads me and who doesn’t, guess who gets the welcome. [...]

]]> By: Web Strategy by Jeremiah » Pitching to a Blogger http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-3996 Web Strategy by Jeremiah » Pitching to a Blogger Sat, 09 Dec 2006 16:10:52 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-3996 [...] How to pitch to a blogger [...]

[...] How to pitch to a blogger [...]

]]> By: Web Strategy by Jeremiah » Anil comes to Hitachi Data Systems, Blogger Relations in Real life. http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-828 Web Strategy by Jeremiah » Anil comes to Hitachi Data Systems, Blogger Relations in Real life. Thu, 14 Sep 2006 14:36:12 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-828 [...] Surprising, he didn’t like my approach on ‘building a relationship’ vs just a pitch. Sorry Anil, I’m not going to change, more on that to come in the future (edit: I still stand by my thoughts on ‘How to pitch to a blogger‘) [...]

[...] Surprising, he didn’t like my approach on ‘building a relationship’ vs just a pitch. Sorry Anil, I’m not going to change, more on that to come in the future (edit: I still stand by my thoughts on ‘How to pitch to a blogger‘) [...]

]]> By: elsua: The Knowledge Management Blog http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-685 elsua: The Knowledge Management Blog Mon, 04 Sep 2006 13:02:26 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-685 <strong>How Do You Get Bloggers to Write about Your Product?...</strong> How Do You Get Bloggers to Write about Your Product? Basically, you don't. And here is an explanation why......

How Do You Get Bloggers to Write about Your Product?…

How Do You Get Bloggers to Write about Your Product? Basically, you don’t. And here is an explanation why……

]]> By: ming http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-674 ming Sun, 03 Sep 2006 11:18:00 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-674 how do we find the time to have so many conversations, sure the web speeds it all up, but there are still limits.. how do we find the time to have so many conversations, sure the web speeds it all up, but there are still limits..

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-637 jeremiah_owyang Fri, 01 Sep 2006 00:18:54 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-637 If someone is to truthfully and accurately review a product, then they need to have used it. Does PayPerPost provide products to blogger reviewers that have not used the product? Again, as I've blogged and spoken to you in person about, disclosure is key. Is this in the model? If someone is to truthfully and accurately review a product, then they need to have used it. Does PayPerPost provide products to blogger reviewers that have not used the product?

Again, as I’ve blogged and spoken to you in person about, disclosure is key. Is this in the model?

]]> By: Ted Murphy http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-636 Ted Murphy Fri, 01 Sep 2006 00:04:18 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-636 I believe that there is a 5th approach: 5) A paid method that allows bloggers to choose which products or services they are interested in and blog only about those products. This method could actually serve as the inception of a relationship that otherwise would not exist. By providing choice and volume we create a more efficient method of review and exposure for both advertisers and bloggers. I believe that there is a 5th approach:

5) A paid method that allows bloggers to choose which products or services they are interested in and blog only about those products. This method could actually serve as the inception of a relationship that otherwise would not exist. By providing choice and volume we create a more efficient method of review and exposure for both advertisers and bloggers.

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-635 jeremiah_owyang Thu, 31 Aug 2006 23:50:42 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-635 I see a few ways to approach this Ted: 1) The way I mentioned it above, which suggests that companies build a real, trusting, long term relationship with customers. 2) Companies can 'pitch' to bloggers by sending them information. This can be very inefficient, could backfire and may not result in a meaningful long term relationship 3) A paid method where bloggers become professional reviewers of products they've used. They will disclose they are getting paid. (Yelp is one example of consumer reviews) 4) A paid method where bloggers become professional reviewers of products they may or may not have used and they may or not disclose they are being paid. Which method is PayPerPost? I see a few ways to approach this Ted:

1) The way I mentioned it above, which suggests that companies build a real, trusting, long term relationship with customers.

2) Companies can ‘pitch’ to bloggers by sending them information. This can be very inefficient, could backfire and may not result in a meaningful long term relationship

3) A paid method where bloggers become professional reviewers of products they’ve used. They will disclose they are getting paid. (Yelp is one example of consumer reviews)

4) A paid method where bloggers become professional reviewers of products they may or may not have used and they may or not disclose they are being paid.

Which method is PayPerPost?

]]> By: Ted Murphy http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-634 Ted Murphy Thu, 31 Aug 2006 22:41:44 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-634 So now that we all acknowledge that "pitching" goes on all the time doesn't PayPerPost make that much more sense? Why should advertisers keep lobbing books, booze or anything else at bloggers just to try to get them to review a product or service with limited success? Why wouldn't an advertiser want to spend money only on the people who actually take the time to talk about the product or service, either positive or negative? So now that we all acknowledge that “pitching” goes on all the time doesn’t PayPerPost make that much more sense? Why should advertisers keep lobbing books, booze or anything else at bloggers just to try to get them to review a product or service with limited success?

Why wouldn’t an advertiser want to spend money only on the people who actually take the time to talk about the product or service, either positive or negative?

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-624 jeremiah_owyang Wed, 30 Aug 2006 22:23:01 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-624 Thanks guys, good thoughts Some of my customers read my blog, let's hear what they have to say about my performance as a community manager. I wonder if they think I practice what I preach! jko Thanks guys, good thoughts

Some of my customers read my blog, let’s hear what they have to say about my performance as a community manager. I wonder if they think I practice what I preach!

jko

]]> By: Damon Billian http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-623 Damon Billian Wed, 30 Aug 2006 21:12:58 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-623 Hi Jeremiah, I think it depends on what was being "pitched". For example, a company might send you a book and ask you to read/review it. In my case, I would accept the book if: a) it was relevant to my field b) it was relevant to my readers c) I was allowed to give an honest review P.S. I assume you kept the alcohol;-) Hi Jeremiah,

I think it depends on what was being “pitched”. For example, a company might send you a book and ask you to read/review it. In my case, I would accept the book if:

a) it was relevant to my field
b) it was relevant to my readers
c) I was allowed to give an honest review

P.S. I assume you kept the alcohol;-)

]]> By: Keith Kamisugi http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/comment-page-1/#comment-622 Keith Kamisugi Wed, 30 Aug 2006 20:05:19 +0000 http://www.web-strategist.com/blog/2006/08/30/how-do-you-pitch-to-a-blogger/#comment-622 Good post, Jeremiah. (I just read the previous one too...) I'm sure there are PR agencies and practitioners who are taking these words to heart. I suspect that many agencies don't yet know how to build this kind of relationship building into their profit models. Aside from tech and maybe a few other sectors, clients still want the traditional media coverage that requires old school pitching. Good post, Jeremiah. (I just read the previous one too…) I’m sure there are PR agencies and practitioners who are taking these words to heart. I suspect that many agencies don’t yet know how to build this kind of relationship building into their profit models. Aside from tech and maybe a few other sectors, clients still want the traditional media coverage that requires old school pitching.

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