How do you Pitch to a Blogger?
It’s pretty simple, you don’t.
I get pitched to blog about products via email, comments, and in person. People send me free products (I even got a nice bag of alcohol) and some companies treat me like a web industry analyst.
“Pitching” is a horrible term to use for communicating with someone that you’re trying to build a relationship with. It means you ‘throw’ something at them, and you hope they catch it.
So rather than pitching, Instead, build a real relationship with bloggers, be their advocate, listen to them, talk to them, build a community. Once you achieve this level of trust you can have real and trusted conversations. Customers and bloggers are important –they are in control. The savvy companies will learn to be let go, and embrace the open conversation on the web.
As a Community Manager, I promise to be a customer advocate. I will listen, dialogue, then listen again, I think small (Edit: My thoughts about thinking small). I wrote about this very topic a few months ago –it still holds true.