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	<title>Comments on: Understanding Microformats for the Non-Technical Web Professional or Marketer</title>
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	<link>http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/</link>
	<description>Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers</description>
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		<title>By: Jack</title>
		<link>http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/comment-page-1/#comment-1146405</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Thu, 03 Dec 2009 22:17:46 +0000</pubDate>
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		<description>Whoa, I wasnt expecting to see so many benefits from using that. Nicely done.&lt;br&gt;-Jack @ &lt;a href=&quot;http://mozy.com&quot; rel=&quot;nofollow&quot;&gt;Email Backup&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Whoa, I wasnt expecting to see so many benefits from using that. Nicely done.<br />-Jack @ <a href="http://mozy.com" rel="nofollow">Email Backup</a></p>
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		<title>By: Adam Darowski</title>
		<link>http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/comment-page-1/#comment-1144878</link>
		<dc:creator>Adam Darowski</dc:creator>
		<pubDate>Sun, 22 Nov 2009 01:38:57 +0000</pubDate>
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		<description>A couple more for &quot;What are the benefits?&quot;:&lt;br&gt;&lt;br&gt;The microformat hResume can be used (in the future) to host your own marked-up resume that all the job hunting sites will dynamically link to. So, you don&#039;t have to enter your resume on 30 sites (and be a slave to their defined categories) and don&#039;t have to edit it in 30 places when you make a change. Guess it&#039;s kinda like RSS for your resume.&lt;br&gt;&lt;br&gt;Speaking of RSS, the hAtom microformat allows you to mark up your HTML page so that it is readable by feedreaders (no need for a separate XML feed).</description>
		<content:encoded><![CDATA[<p>A couple more for &#8220;What are the benefits?&#8221;:</p>
<p>The microformat hResume can be used (in the future) to host your own marked-up resume that all the job hunting sites will dynamically link to. So, you don&#39;t have to enter your resume on 30 sites (and be a slave to their defined categories) and don&#39;t have to edit it in 30 places when you make a change. Guess it&#39;s kinda like RSS for your resume.</p>
<p>Speaking of RSS, the hAtom microformat allows you to mark up your HTML page so that it is readable by feedreaders (no need for a separate XML feed).</p>
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		<title>By: PeterGrahamFL</title>
		<link>http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/comment-page-1/#comment-682782</link>
		<dc:creator>PeterGrahamFL</dc:creator>
		<pubDate>Tue, 30 Sep 2008 23:10:46 +0000</pubDate>
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		<description>Some very intresting ideas and comments. I came across this page whilst looking for cheaper energy prices http://cheaperenergy.wordpress.com My bills haven risen by 35% this year and am now facing yet another increase by these greedy energy companies. (Thankfully I only rent so don&#039;t have to worry about a mortgage as well.) Has anyone tries this green renewable energy? If so, be intrested to know how it worked for you.</description>
		<content:encoded><![CDATA[<p>Some very intresting ideas and comments. I came across this page whilst looking for cheaper energy prices <a href="http://cheaperenergy.wordpress.com" rel="nofollow">http://cheaperenergy.wordpress.com</a> My bills haven risen by 35% this year and am now facing yet another increase by these greedy energy companies. (Thankfully I only rent so don&#8217;t have to worry about a mortgage as well.) Has anyone tries this green renewable energy? If so, be intrested to know how it worked for you.</p>
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		<title>By: Web Strategy by Jeremiah » Understanding Microformats for the Non-Technical Web Professional or Marketer &#124; Rob Grady</title>
		<link>http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/comment-page-1/#comment-574394</link>
		<dc:creator>Web Strategy by Jeremiah » Understanding Microformats for the Non-Technical Web Professional or Marketer &#124; Rob Grady</dc:creator>
		<pubDate>Mon, 21 Jul 2008 02:57:14 +0000</pubDate>
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		<description>[...] by Jeremiah Owyang but I still wonder if it will make &#8216;the cut&#8217; for adoption. Web Strategy by Jeremiah » Understanding Microformats for the Non-Technical Web Professional or Mar...  [...]</description>
		<content:encoded><![CDATA[<p>[...] by Jeremiah Owyang but I still wonder if it will make &#8216;the cut&#8217; for adoption. Web Strategy by Jeremiah » Understanding Microformats for the Non-Technical Web Professional or Mar&#8230;  [...]</p>
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		<title>By: mfenjhrvpg</title>
		<link>http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/comment-page-1/#comment-70626</link>
		<dc:creator>mfenjhrvpg</dc:creator>
		<pubDate>Wed, 01 Aug 2007 07:39:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/#comment-70626</guid>
		<description>Hello! Good Site! Thanks you! gtztbfhikq</description>
		<content:encoded><![CDATA[<p>Hello! Good Site! Thanks you! gtztbfhikq</p>
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		<title>By: Jeff McNeill &#187; Blog Archive &#187; links for 2007-07-22</title>
		<link>http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/comment-page-1/#comment-65062</link>
		<dc:creator>Jeff McNeill &#187; Blog Archive &#187; links for 2007-07-22</dc:creator>
		<pubDate>Sun, 22 Jul 2007 13:18:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/#comment-65062</guid>
		<description>[...] Web Strategy by Jeremiah » Understanding Microformats for the Non-Technical Web Professional or Mar... (tags: technology microformats) [...]</description>
		<content:encoded><![CDATA[<p>[...] Web Strategy by Jeremiah » Understanding Microformats for the Non-Technical Web Professional or Mar&#8230; (tags: technology microformats) [...]</p>
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		<title>By: Antibush</title>
		<link>http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/comment-page-1/#comment-12796</link>
		<dc:creator>Antibush</dc:creator>
		<pubDate>Mon, 12 Feb 2007 19:14:48 +0000</pubDate>
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		<description>Bush and the Republicans were not protecting us on 9-11, and we aren&#039;t a lot safer now.  We may be more afraid due to george bush, but are we safer?  Being fearful does not necessarily make one safer.  Fear can cause people to hide and cower.  What do you think?  Is killing thousands of  innocent civilians okay when you are doing a little government makeover? 
 What happened to us, people?  When did we become such lemmings? 
We have lost friends and influenced no one.  No wonder most of the world thinks we suck.  Thanks to what george bush has done to our country during the past three years,  we do!</description>
		<content:encoded><![CDATA[<p>Bush and the Republicans were not protecting us on 9-11, and we aren&#8217;t a lot safer now.  We may be more afraid due to george bush, but are we safer?  Being fearful does not necessarily make one safer.  Fear can cause people to hide and cower.  What do you think?  Is killing thousands of  innocent civilians okay when you are doing a little government makeover?<br />
 What happened to us, people?  When did we become such lemmings?<br />
We have lost friends and influenced no one.  No wonder most of the world thinks we suck.  Thanks to what george bush has done to our country during the past three years,  we do!</p>
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		<title>By: Web Strategy by Jeremiah &#187; Why I think the future of Online Data Storage will Pay You to Upload Data</title>
		<link>http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/comment-page-1/#comment-5318</link>
		<dc:creator>Web Strategy by Jeremiah &#187; Why I think the future of Online Data Storage will Pay You to Upload Data</dc:creator>
		<pubDate>Wed, 03 Jan 2007 13:39:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/#comment-5318</guid>
		<description>[...] Online Data Storage companies will pay users to upload data One smart company will figure it all out. They will realize that the user data that is in their systems accounts for a tremendous amount of user intelligence for analysis. They will analyze the metadata, create new, (perhaps use microformats) and build rich user profiles. [...]</description>
		<content:encoded><![CDATA[<p>[...] Online Data Storage companies will pay users to upload data One smart company will figure it all out. They will realize that the user data that is in their systems accounts for a tremendous amount of user intelligence for analysis. They will analyze the metadata, create new, (perhaps use microformats) and build rich user profiles. [...]</p>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/comment-page-1/#comment-851</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Fri, 15 Sep 2006 11:49:06 +0000</pubDate>
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		<description>Michael

You&#039;re getting into some areas that I don&#039;t have too much knowledge about.  I saw Tantek speak a two days ago at the Future of Web Apps, and I took some notes about what he had to say about Microformats.

http://www.web-strategist.com/blog/2006/09/13/future-of-web-apps-conference-notes-day-1/</description>
		<content:encoded><![CDATA[<p>Michael</p>
<p>You&#8217;re getting into some areas that I don&#8217;t have too much knowledge about.  I saw Tantek speak a two days ago at the Future of Web Apps, and I took some notes about what he had to say about Microformats.</p>
<p><a href="http://www.web-strategist.com/blog/2006/09/13/future-of-web-apps-conference-notes-day-1/" rel="nofollow">http://www.web-strategist.com/blog/2006/09/13/future-of-web-apps-conference-notes-day-1/</a></p>
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		<title>By: Michael Maggard</title>
		<link>http://www.web-strategist.com/blog/2006/08/27/understanding-microformats-for-the-non-technical-web-professional-or-marketer/comment-page-1/#comment-844</link>
		<dc:creator>Michael Maggard</dc:creator>
		<pubDate>Fri, 15 Sep 2006 05:47:29 +0000</pubDate>
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		<description>&lt;blockquote&gt; 
   I don’t really see the point of polluting your HTML with extra stuff while you could just use the tag to refer to an alternate version of the information in the proper format. 
   
&lt;/blockquote&gt; 
What &#8220;proper format&#8221;? 
 
Is there an ISO spec. for resumes I&#8217;m unaware of? Some WTO standard for reviews? Did a universal mechanism for exchanging event information get adopted while I was distracted? 
 
I&#8217;m pretty sure the answer is &#8220;no&#8221; to all of those. 
 
&lt;b&gt;Microformats are the way to embed relevant information inside a web object so it can be trivially exchanged &amp; extracted. &lt;/b&gt; 
 
Metatags are used on blogs, EXIF information in photos, MP3 tags in, er, MP3s, and µformats inside (x)html &amp; variations. They&#8217;re intrinsic, not extrinsic, and so travel with their subject. 
 
Easily created, seamlessly integrated, marvelously fungable, µformats allow web content to be automagically indexable, digestable, remixable, and therefore more valuable. All with a few simple tags deliniating the various types of information.
 
Ever find yourself manually copying and pasting event information into your calendar? Onerously typing in start &amp; stop dates, then times, invariably getting day, month, or year wrong the first time, then a few similar go-rounds with street, city, phone number, etc.? What about adding a friend&#8217;s information to your address book, a line at a time? 
Sure there are specially formatted files that can exchange this information, the same file formats µformats are based on. But isn&#8217;t it nicer to have them easily extractable from the orignal web object instead of off in some random semi-associated, easily lost .vcf/.ics/.m-o-u-s-e file? How often do you get an email with a signature on it vs. one with an attached vcard, wouldn&#8217;t it be great if that signature was the equivalent of the vcard? 
 
Sure µformats are a bit more overhead. But are they more overhead then attaching the equivalent file? Do they increase the value of the material a commensurate amount by making it more useful? I expect in many cases the answer is &#8220;yes&#8221;. 
 
Furthermore there seems to be a healthy adoption of µformats in all sorts of leading web services, and the minute one of the big search engines starts making use of µformats then the content in place, already µformatted, will suddenly become star performers. 
 
Obviously it is your call if you start using µformats. However if you&#8217;re creating material you expect to &#8220;have legs&#8221;, you want it to have maximum usability, and down-the-road, functionality, then µformats are something to consider. They&#8217;ve some bang-for-the-buck now, and potentially an explosive amount Real-Soon-Now. 
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		<content:encoded><![CDATA[<blockquote><p>
   I don’t really see the point of polluting your HTML with extra stuff while you could just use the tag to refer to an alternate version of the information in the proper format. </p>
</blockquote>
<p>What &#8220;proper format&#8221;? </p>
<p>Is there an ISO spec. for resumes I&#8217;m unaware of? Some WTO standard for reviews? Did a universal mechanism for exchanging event information get adopted while I was distracted? </p>
<p>I&#8217;m pretty sure the answer is &#8220;no&#8221; to all of those. </p>
<p><b>Microformats are the way to embed relevant information inside a web object so it can be trivially exchanged &amp; extracted. </b> </p>
<p>Metatags are used on blogs, EXIF information in photos, MP3 tags in, er, MP3s, and µformats inside (x)html &amp; variations. They&#8217;re intrinsic, not extrinsic, and so travel with their subject. </p>
<p>Easily created, seamlessly integrated, marvelously fungable, µformats allow web content to be automagically indexable, digestable, remixable, and therefore more valuable. All with a few simple tags deliniating the various types of information.</p>
<p>Ever find yourself manually copying and pasting event information into your calendar? Onerously typing in start &amp; stop dates, then times, invariably getting day, month, or year wrong the first time, then a few similar go-rounds with street, city, phone number, etc.? What about adding a friend&#8217;s information to your address book, a line at a time?<br />
Sure there are specially formatted files that can exchange this information, the same file formats µformats are based on. But isn&#8217;t it nicer to have them easily extractable from the orignal web object instead of off in some random semi-associated, easily lost .vcf/.ics/.m-o-u-s-e file? How often do you get an email with a signature on it vs. one with an attached vcard, wouldn&#8217;t it be great if that signature was the equivalent of the vcard? </p>
<p>Sure µformats are a bit more overhead. But are they more overhead then attaching the equivalent file? Do they increase the value of the material a commensurate amount by making it more useful? I expect in many cases the answer is &#8220;yes&#8221;. </p>
<p>Furthermore there seems to be a healthy adoption of µformats in all sorts of leading web services, and the minute one of the big search engines starts making use of µformats then the content in place, already µformatted, will suddenly become star performers. </p>
<p>Obviously it is your call if you start using µformats. However if you&#8217;re creating material you expect to &#8220;have legs&#8221;, you want it to have maximum usability, and down-the-road, functionality, then µformats are something to consider. They&#8217;ve some bang-for-the-buck now, and potentially an explosive amount Real-Soon-Now. </p>
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