Charlene Li on “Corporate Genorosity” for Social Media in Business
Shirley and I had a wonderful converesation with Charlene at the TechCrunch party –we chatted about living in the bay area, her fantastic career, and growing up Asian and American.
I reccomend that you liste to her interview with Podtech (audio) provides her insight to corporate generosity. She discusses giving to customers, not crafting a ‘marketing message’ but to have a dialogue and to ‘call it how it is’.
You can learn more about Charlene and her employer Forrester Research at her blog.
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Mmm… Good post
Will watch your blog