Today I was told I do “Neutral-Marketing” and “Neo-Marketing”
Categories: Community Marketing, Ruminations, Social Media, Web MarketingPosted on August 23rd, 2006I’m pretty excited, two people close to me had some interesting ‘titles’ for me, it’s a benchmark for me as my passion for connecting to customers using online tools is starting to take hold. I’ve been focused on this stuff for over a year now –when I first started I think folks thought I was a crackpot. Here’s what they said:
“Neutral” Marketing
One respected and experienced marketing professional told a group of folks that I’m working on some programs that are “Neutral Marketing”.
Hopefully because I’m willing to show customers a variety of options, (this Wiki is an example) even if I suggest competitors. My goal is to be an advocate for customers, let them know all of their options, and be a trusted resource, I want them to succeed!
It’s silly to think that customers wouldn’t’ know who our competitors are anyways. Scoble was the one who told me about how he did this at his San Jose camera shop.
I’m not sure how I feel about the term Neutral Marketing, as I’m not neutral –I’m a customer advocate. Perhaps an analyst or a reviewer is neutral but I’m trying to help customers (even if they don’t choose my company)
“Neo” Marketing
Another friend saw in a college or enrichment schedule, a class called “Neo-Marketing”. It taught how to use blogs and social media to connect with customers. We had a great discussion, I told her about YouTube, Google Video, Pandora, Riya, and other web2.0 companies that are harnessing society and communities.
I’m not sure if I like that term “Neo-Marketing” as what will you call it in 5 years? You can be sure it’s not ‘new’.
If “Social Media” is the medium, then I prefer the term “Community Marketing” as we’re being part of the community. Oh, and hopefully I’m still considered a crackpot.
Related:
- I’ve been called an Evil Liar
- I’ve been called a Web Hippie
- Found this interesting table between “Old Marketing and Neo Marketing” from Womma
This entry was posted on Wednesday, August 23rd, 2006 at 6:07 pm and is filed under Community Marketing, Ruminations, Social Media, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Jeremiah Owyang
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