Marketing Reality Check: Social Media Emerging and growing quickly

The Social Media Adoption Curve (and the changes on marketers) quickly comes, are you ready?
We’re just at the start of the curve for social media adoption as mainstream medium. I would predict techogeeks and younger generations are the primary adopters.

Just saw this article by Advertising Age regarding Marketing Reality Check: Blogs, Pods, RSS.

It suggests that social media is not yet mainstream, is totally hype, and for many folks, awareness is low –I agree, but that doesn’t mean we shouldn’t prepare.

9 Points of supporting evidence, Social Media is coming: (add your own)

1) Web is the number one medium in the workplace in North America

2) TV is the number one medium at home in North America, trailed by Internet. This will change as they will soon marry.

3) Consumers use Google to find content (that means podcasts, rss, and blogs will get served up)

4) Online Consumers are talking to each other using the web and internet shoppers read consumers reviews before making decisions! (Also from Jupiter Research)

5) The internet is growing globally, soon markets will extend past physical borders (Shel Israel told me he and Charlene Li agree that Borders no Longer matter “Update: borders are becoming irrelevant”)

6) A decade of adoption: How the internet has woven itself into American life (Pew)

7) Soon new ways to discover information about products and markets will occur, Cell phones that bar scan products and get ratings from a trusted network of consumers

8) Mobile devices that tell consumers when products that they love are on sale and bundled with other products

9) The next generation of workers, buyers, and leaders will be internet savvy, and will be bringing their social networks with them. The MySpace generation cometh

  • Thanks for the mention Jeremiah. Charlene is the one who said, “borders are becoming irrelevant” and that has become one of the central pieces to my next book, Global Neighborhoods. That is a bit short of saying they no longer matter, as any glance at the newspaper will tell you. It’s justthat for much of the connected world, people can communicate, collaborate, argue, do business, make friends and the borders ddon’t matter. Just think of what will happen when translation software becomes one generation better.

  • I’ve made the update to the text below –thank you for this.

  • Jeremiah — The Ad Age article offers some necessary perspective for any marketer exploring how blogs, pods, and other tools fit into a company’s mix. But a “be-there-first” incentive/competitive advantage is the smartest reason to pay attention to trends before they are widely embraced.

    After all, it wasn’t that long ago that many CEOs or CMOs scoffed at vehicles like email marketing, search engine marketing, or online advertising. ‘Member?

  • Actually no, as I’ve only been working for a few years. 😉

    Regardless, I get your point.

  • Oh God…at 40 I’m already a relic!

    : )

  • how can any channel that so easily opens up direct conversations with customers, such as a blog, be a fad? blogs are here to stay in B2B. we’ve recently launched a blog at our company, in the typically conservative semiconductor space:

    IMHO, the Ad Age article is a bit of FUD, trying to infuse much needed cash into some struggling channels by proposing a “balanced portfolio” of “integrated marketing” for advertisers.

  • Shel,

    I am really going to enjoy your next book I recently finished Naked Conversations after we briefly met about two weeks ago.

    “Thanks for the mention Jeremiah. Charlene is the one who said, “borders are becoming irrelevant” and that has become one of the central pieces to my next book, Global Neighborhoods.”

    I think the issue with borders really depends on what happens politically over the next few decades. My “hope” is that more governments stop being so restrictive (China & Vietnam, for example) about what people can do/say with the internet. A restrictive/repressive regime wants to stay in power & one way to do that is to control the flow of information to society at large.

  • I had quite a conversation about ‘global needs’ vs ‘internet as a solution’ this last weekend.

    I can relate to what you say Damon

  • I think a good part of small business will use the social networks. A lot of new businesses will emerge that are completely border free and temporarily-associated.

    What I mean by that is people will use their social networks to find suitable people to whom they can externalize activities. At some point, a person might be able to build a business by externalizing all activities.