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Rules of Social Media Optimization

Categories: Search Strategy, Social MediaPosted on August 13th, 2006

Rohit the Vice President for Interactive Marketing with Ogilvy Public Relations has written an excellent piece called 5 Rules of Social Media Optimization (SMO). For those involved with the web, we know this is quickly becoming a very important area (as social sites are dominating the web landscape).

Rohit’s Five Suggestions for Social Media Optimzation (SMO)
Read his post to see all details

  • 1) Increase your linkability
  • 2) Make tagging and bookmarking easy
  • 3) Reward inbound links
  • 4) Help your content travel
  • 5) Encourage the mashup

6) Be a User Resource, even if it doesn’t help you
Add value to users, including outbound links to areas that could help them with their goals and purposes. Deployed corrected, even if you link to competitiors you stand to gain as the communities first source of information finding. How will this help SMO? Folks will link to your social site and tag is as helpful or the ‘ultimate’ guide in that space. As this adds up, it will become more and more relevent in search engine results.

7) Reward helpful and valuable users
Often helpful or popular users will be influencers and champions within your social site, devise ways to elevate them buy promoting their works on the homepage, or develope a rating system. Sometimes a quick email or note in private telling them you appreciate them can go a long way. Some folks have done that to me, and for communities I run, I do that as well. Only do if sincere. Perhaps this is not truly SMO, but it will help to keep the most valuable members of a community closer to your site.

I’m linking to Brian Oberkirch here, as I think he could add to this list, Brian, any thoughts?

Edit: Pronet has jumped in with rules 8,9,10,and 11

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This entry was posted on Sunday, August 13th, 2006 at 4:53 am and is filed under Search Strategy, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

72 Responses to “Rules of Social Media Optimization”

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  1. “7) Reward helpful and valuable users”

    For your notebook, Jeremiah, I’d love to hear any expanded thoughts on this one. :)

    I’m sure a “Top Contributors” module on the home page helps… after all, everyone loves seeing their name (wait, is that why I’m typing this???). I’m also thinking of unlocking even more modes of contribution once a user hits a certain “trusted level” within the community.

    Thanks, as always…



    2. Posted by Adam Darowski on August 14th, 2006 at 4:39 am

  2. Adam

    It’s pretty simple to reward helpful contibutors, you can give them physical gifts. or you could eleveate their status within a community, give them a special designation, promote them from a particular section.

    One forum treated me very nice, as I added a lot of value there.



    3. Posted by jeremiah_owyang on August 14th, 2006 at 6:10 am

  3. Hi Jeremiah,

    “7) Reward helpful and valuable users”

    Here are some things I’ve done with users:
    1. Award them with schwag (I always try to make sure that they have our newest gear).
    2. Whenever possible, I let them know certain things about the company before it goes live (note: this not include confidential information).
    3. If you have an upcoming product or service, ask some of them if they would like to do some testing on the product/service before it is live to the general public (empowers feedback & allows the folks to make a difference in a product/service they use).
    4. Make sure you respond to their emails/private messages quickly.
    5. Most importantly…bond with the users in an honest & friendly way. Even if you aren’t close in distance, many of these folks do end up becoming friends.



    4. Posted by Damon Billian on August 14th, 2006 at 12:32 pm

  4. For the site that I’m working on, Jeremiah’s comments make more sense than Damon’s (although Damon’s are great if there’s a “product”, but my site is more of a “community of practice” resource).

    I’ve been trying to think of ways beyond just giving them a new place to contribute. For example, I’m thinking that users can rate posts and comments and once a user reaches a certain rating, he can edit and modify even MORE site content.

    Just trying to figure out other ways to reward instead of just more places to do a similar task. The recognition one is nice… I’ve been including features like “Top Contributors” to let everyone else know who is helpful.

    Just to brainstorm a little further here, if we did do a “freemium” model, perhaps a user that reaches a certain standing gets automatically enrolled into the premium service—or if the person is already enrolled, perhaps a free extension of that service.

    I do like the schwag idea… we haven’t though of that yet, but it could always work. Our site may be a little dorky to show off on t-shirts, but a walking billboard is never a bad thing. :)



    5. Posted by Adam Darowski on August 15th, 2006 at 9:19 am

  5. Introduction to Social Media Optimization…

    Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. In his introduction to SMO, Rohit draws similar comparisons to SEO. SMO tactics can drive huge amounts of people to a…



    6. Posted by Pronet Advertising on August 15th, 2006 at 2:26 pm

  6. Jeremiah - Thanks for continuing the conversation and for your great additions. The concept of rewarding linkers is definitely key, particularly in the blog world where reciprocation is a big part of building relationships. It will be interesting to see how the concept of SMO continues to grow as smart marketing folks like yourself add your mark to it.



    7. Posted by Rohit on August 15th, 2006 at 8:21 pm

  7. [...] There has been some cross blogging back and forth between Rohit, Cameron, and Jeremiah Owyang on the rules of Social Media Optimization, and I’ll add a couple more. [...]



    8. Posted by Search Engine Journal » Social Media Optimization : 13 Rules of SMO on August 16th, 2006 at 6:15 pm

  8. [...] There has been some cross blogging back and forth between Rohit, Cameron, and Jeremiah Owyang on the rules of Social Media Optimization, and I’ll add a couple more. [...]



    9. Posted by Smartest Marketing Secrets » Social Media Optimization : 13 Rules of SMO on August 16th, 2006 at 8:46 pm

  9. [...] With contributions by Jeremiah Owyang, “Rules of Social Media Optimization and Cameron Olthuis, “Introduction to Social Media Optimization” who offers this take on SMO: “SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore. While it’s not taking over SEO yet, it has the potential to someday soon.” [...]



    10. Posted by New Rules for Social Media Optimization » Online Marketing Blog on August 17th, 2006 at 5:17 am

  10. Jeremiah, I could agree more with you about #7 — there’s a “social” in “social media” after all because it is about relationships.

    David Maister (full disclosure: he’s a client) follows this rule by putting up a post on his blog every month thanking everyone by (linked) name who has sent comments or trackbacks to his blog in the past month. Here’s the most recent example of one of David Maister’s thank you posts.

    He also explores other ways to reward contributors in his article Adventures in Modern Marketing — which is largely about SMO.



    11. Posted by Shaula Evans on August 17th, 2006 at 9:18 am

  11. Er, that was “couldn’t agree more.” oops



    12. Posted by Shaula Evans on August 17th, 2006 at 3:49 pm

  12. [...] Be a User Resource, even if it doesn’t help you (By Jeremiah Owyang) [...]



    13. Posted by Emergence Media :: Social Media Optimization: Emergence Media’s 5 Themes of SMO - Social Media, Search Marketing, SEM, SEO on August 17th, 2006 at 11:45 pm

  13. [...] Dankzij postings van anderen zijn Rohits’ 5 regels inmiddels uitgegroeid tot 16 (and counting?):1. Increase your linkability 2. Make tagging and bookmarking easy 3. Reward inbound links 4. Help your content travel 5. Encourage the mashup Meer info: Rohit Bhargava 6. Be a User Resource, even if it doesn’t help you 7. Reward helpful and valuable users   Meer info: Jeremiah Owyang 8. Participate 9. Know how to target your audience 10. Create content 11. Be real Meer info: Cameron Olthuis  12. Don’t forget your roots, be humble 13. Don’t be afraid to try new things, stay fresh Meer info: Loren Baker 14. Develop a SMO strategy 15. Choose your SMO tactics wisely 16. Make SMO part of your process and best practices Meer info: Lee Odden [...]



    14. Posted by Frankeren » Blog-archief » 16 Regels om meer bezoekers naar je site te trekken on August 21st, 2006 at 4:53 am

  14. [...] Jeremiah Owyang contributed Rules 6 and 7. [...]



    15. Posted by Ramblings About SEO » Blog Archive » Social Marketing Optimization on August 29th, 2006 at 3:17 pm

  15. [...] This original rules have been created by Rohit Bhargava (1 to 5), Jeremiah Owyang (6 and 7), Cameron Olthuis (8, 9, 10, and 11), Loren Baker (12 and 13), Lee Odden (14, 15 and 16). Posted by Oliver Wagner Filed in Strategies [...]



    16. Posted by SocialSearch.tv » Blog Archive » SMO is the SEO for SocialSearch on September 4th, 2006 at 1:09 am

  16. [...] Quellen: 5 Rules of Social Media Optimization (SMO) Rules of Social Media Optimization Introduction to Social Media Optimization Social Media Optimization : 13 Rules of SMO New Rules for Social Media Optimization [...]



    17. Posted by Serie: 16 Tipps der Social Media Optimization | nanoblogs[.de] on September 4th, 2006 at 5:03 am

  17. Another way to reward people who contribute valuable users is to offer them special discounts on your products or services. Another possibility is to check out their website and promote in one way or other it if the products or services are of benefit to your visitors. Reviews, case studies, and the like are both useful content and helpful ways to reward valuable users.



    18. Posted by Moshe Morris on September 4th, 2006 at 5:46 am

  18. [...] A while back, Jeremiah had an excellent post about Social Media Optimization. Actually, his post stemmed from five rules originally posted by Rohit Bhargava. Jeremaih added two more rules and before you know it, five blogs had contributed for a total of sixteen rules. Then other blogs contributed translations. But what I’m really writing about here is one of Jeremiah’s rules: #7 Reward helpful and valuable users. [...]



    19. Posted by Traces of Inspiration on September 11th, 2006 at 6:53 am

  19. Good, Social Media Optimization !



    20. Posted by Consultant SEO Services on September 15th, 2006 at 5:10 am

  20. [...] Jeremiah Owyang agregó las reglas 6 y 7 [...]



    21. Posted by Sleek and Sexy - Marketing & Tecnología » Blog Archive » Social Media Optimisation on September 19th, 2006 at 10:30 am

  21. Making your blog popular through content…

    As a blogger one of your goals might be to become popular. You might be able to do this by [optimizing your blog](http://www.pronetadvertising.com/articles/optimizing-your-blog-for-search-engines.html) or by using the diverse [social mediums](http://ww…



    22. Posted by Pronet Advertising on September 24th, 2006 at 10:36 am

  22. Personally, I like fame and glory rewards via points and stature. From earlier startups I saw firsthand how rewarding employees with monetary or physical rewards didn’t have the desired impact. People really respond well to recognition and feeling “special” compared to the masses, and to me it’s a really effective reward.

    These are 7 great points to live by.



    23. Posted by marble2 on September 25th, 2006 at 8:10 am

  23. [...] למה אני מתכוון? מסתבר שבלוגרים וביניהם מנכ“לים בכירים בחברות הי-טק, הון סיכון וסטארט אפים מאוד אוהבים לבדוק מי יצר קישור אליהם או במילים פשוטות יותר לגלות ”מי מדבר עלי“. כותבים רבים בודקים מדי פעם אם מישהו כתב עליהם ואם הכתיבה הזו מספיק רלוונטית אליהם. הם עשויים אפילו להגיב למי שכתב עליהם מעל דפי הבלוג שלהם ולגרום לכל הגולשים הקבועים שלהם לשים לב אליכם… בין אם התגובה היא תגובת שיטנה ובין אם אהבה, הכלל הבא תמיד נכון: sue me, screw me, as long as you spell my name correctly. הצלחתם להרגיז מישהו? הצלחתם לעורר מישהו לכתוב על המוצר שלכם …אתם על הגל. דוגמה מעניינת לאופן זרימת המידע ויצירת הבאזז, ניתן למצוא בדיון הבא שהתקיים בבלוגספירה על ”שיווק חברתי ברשת“. במסגרת הנסיון לגבש את המאפיינים והכללים לסוג השיווק החדשני הזה ברשת (ואני ממליץ לכולכם גם לקרוא את התוכן של המאמרים) ניתן היה למצוא באחד הבלוגים את השורה המקסימה הבאה: I m linking to Brian Oberkirch here, as I think he could add to this list, Brian, any thoughts?“ [...]



    24. Posted by מדריך שיווק באינטרנט קידום ופרסום אתרים : ”הכי הכי באינטרנט“ ככה עושים את זה, מאת צביקה אבנרי on September 26th, 2006 at 7:52 am

  24. [...] eMails an andere Blogger mit der Bitte um Links können ein effektives Mittel sein, den Traffic auf Deinem Blog zu erhöhen. Ein anderer guter Weg, die eigenen Popularität zu steigern, ist die Teilnahme an Diskussionen und Unterhaltungen. Ein gutes Beispiel hierfür sind die 5 Rules of Social Media Optimization von Rohit Bhargava; durch die Beiträge tausender Leser wurde aus dieser Liste von fünf Regeln die 17 Rules of Social Media Optimization. [...]



    25. Posted by node-0 » Blog Archiv » Wie man ein Blog über Inhalte bekannt macht on October 4th, 2006 at 11:49 am

  25. [...] Jeremiah Owyang add at this blog: 6) Be a User Resource, even if it doesn’t help you Add value to users, including outbound links to areas that could help them with their goals and purposes. Deployed corrected, even if you link to competitiors you stand to gain as the communities first source of information finding. How will this help SMO? Folks will link to your social site and tag is as helpful or the ‘ultimate’ guide in that space. As this adds up, it will become more and more relevent in search engine results. [...]



    26. Posted by Social Media Optimization Naturally Amplifies Search Engine Optimization at WaynePorter.Com The Post Human Experience on October 9th, 2006 at 1:01 am

  26. [...] Update (8/13/06): Jeremiah Owyang has added Rules 6 and 7 [...]



    27. Posted by The Smoking Foot » Blog Archive » 5 Rules of Social Media Optimization (SMO) on November 21st, 2006 at 1:16 am

  27. [...] Rohit Bhargava created the first five rules, Jeremiah Owyang added Rules 6 and 7, Cameron Olthuis added Rules 8, 9, 10, and 11, Loren Baker added Rules 12 and 13 and Lee Odden added Rules 14, 15 and 16 [...]



    28. Posted by The Praized Blog » Blog Archive » Social Media Optimization: 16 rules on November 28th, 2006 at 10:53 pm

  28. [...] As far as I see it, these are best practices based upon experience to use these tools to their maximum ability, I see nothing wrong with that. That of course, as long as they fall under the premise of being community and customer focused. Heh, this should be interesting, as I was the first to add to the list of Social Media Optimization list started by Rohit. I suggested to 6) Be a User Resource, even if it doesn’t help you 7) Reward helpful and valuable users. There is anything wrong with trying to get your message out there as efficiently as possible and being customer focused. Sharing of knowledge around how to use these tools as best as possible should be available to the open community. [...]



    29. Posted by Web Strategy by Jeremiah » Brian loathes the term ‘Social Media Optimization’ on November 29th, 2006 at 9:18 am

  29. [...] Rules of Social Media Optimization (by Jeremiah Owyang) - one of the few, who focused on the benefits to the people [...]



    30. Posted by Social marketing - the next edge in Internet marketing on November 30th, 2006 at 6:22 pm

  30. [...] Be a User Resource, even if it doesn’t help you (By Jeremiah Owyang) [...]



    31. Posted by An Alternative to Google Traffic - Try Social Media Marketing (SMM) .:. Joe’s Sem Blog on December 3rd, 2006 at 2:13 pm

  31. [...] A distanza di qualche giorno, Jeremiah Owyang riprende il post di Rohit ed aggiunge un suo contributo considerando altre due regole. [...]



    32. Posted by Nextly Report » Blog Archive » SMO Social Media Optimization on December 4th, 2006 at 9:16 am

  32. [...] 1. Increase your linkability 2. Make tagging and bookmarking easy 3. Reward inbound links 4. Help your content travel 5. Encourage the mashup   A distanza di qualche giorno, Jeremiah Owyang  riprende il post di Rohit ed aggiunge un suo contributo considerando altre due regole. [...]



    33. Posted by Nextly Report » Blog Archive » SMO Social Media Optimization on December 4th, 2006 at 9:24 am

  33. [...] Be a User Resource, even if it doesn’t help you [...]



    34. Posted by » SMO - Social Media Optimisation and SEO Search Engine Traffic, SEM and MFA on December 6th, 2006 at 5:59 pm

  34. [...] Then Jeremiah Owyang of Web Strategy by Jeremiah added: [...]



    35. Posted by DIGITAL STREET JOURNAL » Social Media Marketing - A New Category on January 5th, 2007 at 10:10 am

  35. Hi Jeremiah,
    Your blog is a good example of “user resource” as explained by you above. I am getting excellent benefits from this content. Keep it up.



    36. Posted by Vijay on January 11th, 2007 at 12:45 am

  36. - Write for a niche. Shotgun creative is less effective.
    - Do your homework. Quality content is rewarded with links and traffic.
    - Challenge and engage the reader.
    - Network your ideas



    37. Posted by SEOsnafu on January 11th, 2007 at 7:19 pm

  37. [...] 5-те правила на SMO всъщност са 16,17. Номерът обаче е без значение,тъй като първи Rohit Bhargava въвежда термина Social Media Optimization и неговите 5 Rules of Social Media Optimization пускат мълвата за тази нова концепция и затова като знак на респект,или просто за да не се чуди човек всеки път “16 или 17 бяха…или май някой наскоро добави още едно..”, се използва това заглавие.За заинтересованите, по-късно Jeremiah Owyang, уеб стратег, добавя Rules 6 and 7, след него Cameron Olthuis, директор на маркетинга към Advantage Consulting Services, допринася с Rules 8, 9, 10, and 11,а след това Loren Baker, редактор на Search Engine Journal добавя Rules 12 and 13, и накрая небезизвестния Lee Odden,главен изпълнителен директор на TopRank Online Marketing, затвърждава нещата с неговите Rules 14, 15 and 16. Само че самият Rohit Bhargava, в една своя публикация заявява, че скоро след въвеждането на SMO, дискусията за тази нова концепция и нейни правила се разраства изключително бързо и на него му е трудно да следи всички източници, освен това е получил доста предложения за 17-то правило, и за това не смята, че вече той би трябвало да се нарича пазителя, или по-точно той да бъде човекът, който ще определи какви ще са следващите правила.Той лаконично и съвсем логично, в духа на принципите на SMO, заключва, че самата еволюция на тази концепция ни подсказва 17-то правило: Не се страхувай да предадеш нататък ново послание или идея и да позволиш на други да я доразвият. [...]



    38. Posted by Social Media Optimization » Blog Archive » 5 ли са всъщност 5-те правила на Social Media Optimization on January 14th, 2007 at 8:31 pm

  38. Hi Jeremiah,

    I have been following the thread of blog posts initiated by Rohit and then successfully contributed and taken forward by you, Cameron Olthious, Loren Baker and Lee Oden.Just added my 2 cents to the list of rules (#17 & #18 )at http://seo-kolkata.blogspot.com/2007/01/social-media-optimization-two-more.html.

    Would appreciate your opinion.

    Regards
    Rishi



    39. Posted by Rishi on January 15th, 2007 at 12:58 am

  39. Hi Jeremiah,

    I’ve been looking for a good discussion on SMO as I am relatively new to this trend. This is highly recommended reading for seasoned SEOs looking to gain insight into the strategies behind social media optimization. Keep up the good work!



    40. Posted by Tom Chuong on January 30th, 2007 at 11:31 am

  40. Hi Jeremiah,

    I’ve also published 2 cents advices, but more specifically on social networking sites such as LinkedIn, Xing and Viadeo.

    My motto is:
    -Grow your network while you don’t need it-



    41. Posted by Eric Mariacher on March 26th, 2007 at 8:56 am

  41. Hi Jeremiah

    nice. Now I am currently going through the list of rules for SMO. Looks like I have a lot more rules to go through here.

    These rules will definitely help in building not only more traffic but credibility as well.

    cheers
    Lesley



    42. Posted by Lesley on March 31st, 2007 at 6:29 am

  42. [...] Rules of Social Media Optimization 6. Be a User Resource 7. Reward helpful and valuable users 8. Participate 9. Know how to target your audience 10. Create content 11. Be real [...]



    43. Posted by Link Baiting and Social Media Optimization , Huh? - Jaan’s Search Marketing Blog - Toledo, Ohio on April 2nd, 2007 at 12:06 pm

  43. [...] Jeremiah Owyang - regole 6-7 [...]



    44. Posted by FridayNet » Blog Archive » Five and more rules for Social Media Optimization, in english, french and italian on April 6th, 2007 at 6:21 am

  44. well. you can’t generate tons of traffic with a bad content. say - quality content first.



    45. Posted by tobto on May 7th, 2007 at 6:10 am

  45. [...] Jeremiah Owyang has added Rules 6 and 7 [...]



    46. Posted by Rules of Social Media Optimization (SMO) « ZNewMedia on May 9th, 2007 at 1:21 pm

  46. [...] Jeremiah Owyang has added Rules 6 and 7 [...]



    47. Posted by Rules of Social Media Optimization (SMO) | Internet Age Advertising on May 9th, 2007 at 1:51 pm

  47. Social Media Optimization: Search Will Lead to Sociability…

    Rohit Bhargava of Ogilvy recently posted on "5 Rules of Social Media Optimization" and his effort was further riffed on by folks like Jeremiah Owyang and Lee Odden. With nearly 2 weeks now passed (sorry, Rohit!), I would not try……



    48. Posted by PR Squared on June 7th, 2007 at 8:28 am

  48. [...] Top viewed posts: -Index page -List of White Label Social networking sites -The many forms of Web Marketing -My Profile Page -Social Media Optimization (which I sort of regret) [...]



    49. Posted by Web Strategy by Jeremiah » Happy Birthday to Web-Strategist.com!!! on June 20th, 2007 at 12:51 pm

  49. I can’t seem to get more than 100 visits from digg on one of my posts. how do you get past the 1,000 or even 500 or even past 200?

    please send me a reply to ayepublicrelations@gmail.com



    50. Posted by rob tencer on June 27th, 2007 at 1:05 am

  50. Social marketing - the next edge in Internet marketing…

    There has been a lot been written about including the social aspect in your marketing strategy. While it may not seem a worthy endeavour, there is something to think about.
    Introduction
    Though there have been numerous discussions on adding customer int…



    51. Posted by Improve the Web on August 6th, 2007 at 12:15 am

  51. [...] 6. Be a User Resource, even if it doesn’t help you 7. Reward helpful and valuable users From Jeremiah Owyang [...]



    52. Posted by Getting Down and Dirty with Social Media Optimisation - Search Marketing on September 25th, 2007 at 2:47 am

  52. [...] Web Strategist adds: [...]



    53. Posted by Social Media Optimization : New Internet Media @ Pingable.org on November 3rd, 2007 at 5:34 am

  53. nice. Now I am currently going through the list of rules for SMO. Looks like I have a lot more rules to go through here.



    54. Posted by chinastone on December 25th, 2007 at 3:18 am

  54. Digg, Shoutwire and Mixx seem to do best for me.



    55. Posted by Offshoreinsiders.com on April 5th, 2008 at 1:07 pm

  55. Looking good content and becoming valuable will increase your website’s strength.

    You need great fresh content and inbound links



    56. Posted by SEO Lincolnshire on April 6th, 2008 at 12:19 pm

  56. the thing of the future “SMO” …great rewards are given to those who help in anyway with their knowledge …it is in keeping the concept alive, well and is used in good …thus sharing of knowledge is vital and strategic..it also keeps the next generation posted of what is in stored for the for them…i think this the whole idea of this 6th and the 7th rule…good day



    57. Posted by grant allen on April 7th, 2008 at 5:03 pm

  57. Excellent info. I would add that the industry needs a social media optimization management tool, since it really does not exist.



    58. Posted by social media marketing on May 11th, 2008 at 5:39 pm

  58. The Benefits of Social Media Optimization - By Naman Jain…

    <p><font size="2">The crux of SMO is to interact, to socialize and to create communities. Any method through which you can connect with a wide range of people and share your thou ……



    59. Posted by Profitimo Articles on June 18th, 2008 at 7:25 am

  59. [...] http://www.web-strategist.com [...]



    60. Posted by 16 Rules for Social Media Optimaztion « Byte or Get Bitten on June 23rd, 2008 at 11:08 am

  60. HI,

    Its quiet a simple rule but very effective. i totally agree with u. i am working on a site with most of these rules implementing.
    Great info.

    Thanks.



    61. Posted by California Traffic School on July 9th, 2008 at 10:08 pm

  61. Nice Rules…. Keep it Up….



    62. Posted by www.dir-listing.com on July 9th, 2008 at 10:15 pm

  62. Hi,

    good rules… try to post more and more…



    63. Posted by Online web directory on July 22nd, 2008 at 5:46 am

  63. [...] http://www.web-strategist.com/blog/2006/08/13/rules-of-social-media-optimization/ Bookmark It Hide Sites $$(’div.d51′).each( function(e) { e.visualEffect(’slide_up’,{duration:0.5}) }); [...]



    64. Posted by Social Media Optimization: An Overview | Social Media Marketing (SMM) Blog on September 3rd, 2008 at 4:20 am

  64. [...] Jeremy Owyang added two rules on it: [...]



    65. Posted by Social Media Optimization, How to do it? | My Blogging Experience on September 10th, 2008 at 5:11 pm

  65. [...] Jeremiah Owyang agregó las reglas 6 y 7 [...]



    66. Posted by Recursos y Tutoriales » Blog Archive » SMO: Reglas para la “visibilidad” social de la web on September 18th, 2008 at 5:17 am

  66. Very True….
    ” Be a User Resource, even if it doesn’t help you”

    I ‘ve been into this, and always love to be a user to do SMO..!!



    67. Posted by Social Media Optimization on September 21st, 2008 at 11:06 pm

  67. [...] of this is when Rohit Bhargava wrote 5 Rules of Social Media Optimization; after thousands of people saw it and started adding to it the list grew to the 17 rules of Social Media [...]



    68. Posted by Making your blog popular through content | IT solution available here,,live life with me on December 3rd, 2008 at 12:19 am

  68. [...] more rules of Social Media Optimization can be found at the Web Strategy Blog by [...]



    69. Posted by 11 Social Media Optimization (SMO) Tips | Josh Baker - Marketing Optimization on December 15th, 2008 at 5:32 pm

  69. [...] …Jeremiah Owyang gives us a couple more rules… [...]



    70. Posted by AdsenseBlog.info » Introduction to Social Media Optimization on January 11th, 2009 at 12:06 pm

  70. [...] แปลจาก กฎ SMO ข้อ 6. และ 7. ของ Jeremiah Owyang- Sr Analyst at Forrester Research: Social Computing http://www.web-strategist.com/blog/2006/08/13/rules-of-social-media-optimization/ [...]



    71. Posted by กฎ 17 ข้อของ Social Media Optimization (SMO) | Marketing Oops! on February 10th, 2009 at 12:44 pm

  71. [...] Rules 6 and 7 by Web Strategist Jeremiah Owyang [...]



    72. Posted by Marketing for Small Businesses » Part 2: The 5 Rules of Social Media Optimisation on May 18th, 2009 at 4:01 pm

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