Online Video headed Mainstream –Will be Viewed in the Family Room

Posted on August 12th, 2006 in: Community Marketing, IPTV, Social Media, Web Marketing, Web Usage

Brace yourself for Online Video and User uploaded content
Social Networks gaining on Top Portals: “Membership at social networking sites such as Facebook and MySpace is exploding. Everyone is doing it. Well… a lot of people are. In June, 2 out of every 3 people online visited a social networking site.” Just yesterday, Google added ‘Video’ as a premium tab on it’s homepage read more from Techweb. As a result, Bill Tancer from Hitwise sees growth traffic patterns showing a surge in traffic to the Video section, from my web management experience, this surge will likely low and head back towards the steady growth curve. The fastest moving web brands are tied to User Generated Content. Andy Couch told me yesterday how his Tivo recommended watching Bravo’s Outrageous and Contagious Viral Videos.

Web Marketers should already be experimenting
I’ve also outlined some Web Strategies for Business Videos–like blogging, authenticity is key. I’ve been experimenting heavily with online video, and will be reducing my involvement with podcasting. If you have a camcorder, start recording and try uploading to these sites, For many of my videos, I’m simply using my digital camera (consumer grade) and easily upload without editing the files –it’s easy and it’s free.

Consumers in Charge –Again
Let go, this is going to be hard for some marketers, but your DVDs, Online videos on your websites will be scraped off, and uploaded to these sites, some will get mashed (into something you’ll like and may not). Understand that the consumer owns your brand, embrace and let go to succeed. Animusic is a DVD set that’s become wildly popular on online video sites –they offer downloads from the site, however I’ll bet nearly the entire DVD is available online.

Key Observations:

Web is the number one medium in the workplace.
Web is the second medium at home (followed closely by TV, but they are merging).
YouTube, Google Video is headed mainstream.
The Web is marrying the TV.
It’s easy for anyone to upload video.
These videos will be played in your family room as TV and web will marry (IPTV).
If you’re not there already, get started.

Filed under: Community Marketing, IPTV, Social Media, Web Marketing, Web Usage

http://tomrafteryit.net/ Tom Raftery

One thing to take into account, Jeremiah, is the copyright issues of uploading video (and I’m not talking about you uploading Brittany’s latest video!).

No, if you upload your video from your camera, for instance, to YouTube, you forfeit ALL copyright on the content.

Other sites have more lenient copyright regimes. See here for more.

Personally I like blip.tv
http://www.web-strategist.com/blog/ jeremiah_owyang

Tom

The Google Video model lets users charge to view videos. I could actually start a business if I had interesting enough videos that folks were willing to pay for.