[...] Future of <b>Business</b> Video Authenticity is key [...]

Jerimiah’s View of Trends…

Some great insights from Jeremiah : Brace yourself for Online Video and User uploaded content Social Networks gaining on Top Portals : “Membership at social networking sites such as Facebook and MySpace is exploding….

[...] Brace yourself for Online Video and User uploaded content Social Networks gaining on Top Portals: “Membership at social networking sites such as Facebook and MySpace is exploding. Everyone is doing it. Well… a lot of people are. In June, 2 out of every 3 people online visited a social networking site.”  Just yesterday, Google added ‘Video’ as a premium tab on it’s homepage read more from Techweb. As a result, Bill Tancer from Hitwise sees growth traffic patterns showing a surge in traffic to the Video section, from my web managment experience, this surge will likely low and head back towards the steady growth curve.  The fastest moving web brands are tied to User Generated Content.  Andy Couch told me yesterday how his Tivo reccomended watching Bravo’s Outrageous and Contagious Viral Videosl. Web Marketers should already be experimenting I’ve also outlined some Web Strategies for Business Videos–like blogging, authenticity is key, duh. I’ve been experimenting heavily with online video, (boy is it fun!) and will be reducing my involvement with podcasting. If you have a camcorder, start recording and try uploading to these sites, For many of my videos, I’m simply using my digital camera (consumer grade) and easily upload without editing the files –it’s easy and it’s free. [...]

I also think videos, or even vlogging, could vastly help improve the customer experience for many. A company, for example, could visually show a user how to do something…something that could help reduce recurring customer service contacts in traditional cs channels(phones/email). The educational aspects of video are just as compelling as any potential entertainment value…

-Damon